The same is true for literary and artistic creation. As a classic brand variety show of CCTV, "Avenue of Stars" also ushered in a comprehensive revision in early 2022, and the most core change of the new format is the launch of the "Starlight Dream House", in which the contestants, guests and judges open the "door of dreams" with the purest sense of truth without meeting. Starting from the details of the revised version, we can not only see some efforts of the "Avenue of Stars" to keep the right and innovate and integrate fresh blood, but also see its close attention to the requirements of the new era and new journey for literary and artistic work, meet the people's ardent expectations, and constantly stimulate cultural self-confidence.
Let the people become the protagonists, and insist on building a stage for the people to display their talents
Originating from the people, serving the people, and belonging to the people is the fundamental stand of socialist literature and art, and it is also the driving force for the prosperity and development of socialist literature and art.
Xu Tianyi
All along, "Walk of Fame" has never been "shelved" and separated from the people, but strives to integrate into the daily life of ordinary people, build the purest stage for the people, and "dreams and talents" have also become the original driving force for the players to take the stage. At the beginning of the new year, we heard the recognizable youthful voices of Sun Zhen, Xu Tianyi and others on the stage of the "Avenue of Stars", and also saw the difficult actions of the acrobatic group "Head is the Tao" and the acrobatic player Fu Jiaxiang, and also saw the unique unique work of the "puppet master" He Sitong and the "Night Cat Bartending" combination...
Acrobatic combo "Head is the Way"
In the "Dream House", they write about the feelings and dreams from ordinary life, show their proud skills, and sincerely pour out their hearts when they push open the door to the main stage. "Avenue of Stars" is precisely by virtue of eighteen years of persistence and this open stage, truly "let the hundred gardens of literature and art bloom for the people forever" and "let the people become the protagonists of the work".
Shouzheng innovation starts again, and multi-dimensional innovation stimulates the new vitality of brand programs
Acrobat Fu Jiaxiang
Only innovation can find the inexhaustible power and source of literary and artistic creation. For a classic brand program, innovation is to exert subjective initiative on the basis of grasping the concerns of the times, better optimize the program process setting, and enrich the viewing value and cultural connotation of the program. To this end, the "Walk of Fame" innovates in the format: the format opens up the whole year, combines the weekly broadcast and the season to form two stages, and strives to "push people to push the stars"; innovates in the mode: the host breaks the traditional string word mode, sits on the scene in the form of guests, changes the discourse system, and highlights the function. In addition, the establishment of the "Dream House" makes the performance more pure, restores the original appearance of the original intention of art; innovates in stage art: upgrades the existing space, creates a cosmic space atmosphere on the main stage, and expands the program space, setting up the "Dream House" to provide a "second scene" for blind listening and blind selection...
Many innovative moves are to make the program present a new visual perception and story expression, extend the lifeline of the program, expand the value chain of the program, so that the program can not only better meet the spiritual and cultural needs of the people, but also enable every contestant who comes to the program to show themselves in the center of a more fair and just stage, and strive to make "literary and artistic creation present a new realm with more connotation and more potential.".
Broaden the category of artworks and deeply stimulate the endless potential of folk art forms
"Puppet master" He Sitong
On this year's revised "Walk of Fame", non-music programs have obviously increased, and all kinds of contestants have not only brought natural and simple "good plays", but also realized the expansion of art and the improvement of program viewing. The unique work of bowling brought by Zhou Chaoyong, the martial arts performance brought by Uncle Yang Shaofang, and the stage surprise brought by Tianjin girl Lin Xiao's adaptation of the "Big Drum Book Style", all let us personally feel the prosperity and greatness of folk art and the integration of traditional and modern art forms. Through the same PK and other forms, various folk art forms can be exchanged and collided on the stage.
The content of nationalized art comes from the real and simple life, and comes from the chai rice oil salt sauce vinegar tea of each people. "Avenue of Stars" is precisely to provide an opportunity for these diverse art forms to show their style, so that more silent adherence to artistic expression can be "visible", and a vivid "image zhi" is established for the prosperity of folk culture. Therefore, excavating the source of abundance from the "fertile soil" of folk art and expanding the expression of programs from multiple categories is the underlying logic behind the new selection mechanism established by "Avenue of Stars".
In the midst of the new era, the vast number of literary and art workers are duty-bound, shoulder heavy responsibilities, and make great achievements. The strong value guidance, cultural cohesion and spiritual driving force need to be deeply optimized and improved based on the existing creative cornerstone. The revision of the "Avenue of Stars" is a typical sample of the practical method of "running the spirit of innovation through the whole process of literary and artistic creation and production, and enhancing the original ability of literature and art". By adhering to the connotation of self-creation value, assisting in all-round innovation and upgrading, making good programs become "more grounded" and "more understanding of the people", so that excellent literary and artistic creations lead the atmosphere of the times, and constantly build a new peak of TV variety shows, worthy of the great era.
Source: China Central Radio and Television Corporation