#Zhengzhou Headline #Compared with everyone who has drunk the drink bar of The Honey Snow Ice City, the low price and variety of energy advantages have made the Honey Snow Ice City expand rapidly in recent years. Now you can see it in the streets and alleys of Zhengzhou.
In addition, The other identity of Mi Xue Ice City is: at present, the only unicorn enterprise in Zhengzhou, it is estimated that many people do not know it, which is powerful
According to the person in charge of Mi Xue Ice City, there are now more than 20,000 stores in Mi Xue Ice City, and sales in 2021 last year reached 20 billion yuan.
And it is currently the largest and most influential tea chain enterprise in China, which is really yyds.
Although Xicha and Naixue are said to be taller than the high-end of Mixue Ice City, but the anti-risk ability personally feels that it is really not as good as Mixue, because the sinking of the Mixue market is really too good, 3 yuan a cup of lemonade, 2 yuan of ice cream, consumer price sensitivity will be lower.
In addition, the geographical cultural and creative foundation of Mi Xue Ice City is 0, and Cha Yan Yue Has been deeply bundled with Changsha's geographical culture since its inception.
The tea in the province related to geography and culture is Dependent Tea, a milk tea brand with a mood, and the price is comparable to that of tea, but there is still a gap with tea in terms of cultural creativity and management level.
The key to the creation of the net red brand is creativity, perhaps Michelle Ice City has developed railway tea, Shangdu coffee, airport ice cream is more suitable for Zhengzhou?
Consumer products, most do not choose urban IP, in general, we will only discuss "where is the brand" rather than "go somewhere to punch in there".
Yuanqi Forest, Three Squirrels, Zhou Black Duck, these brand products can be bought all over the country, and these product IP are the majority. At the end of the day, we want Michelle Ice City to take the city IP, what do you think?
