In every big family, there are endless little things.
What to eat today, what to use tomorrow...
The rarity of small things makes people feel that it is not worth mentioning,
But because of this,
It's easy to replace every moment where we can communicate well with silence.
At the moment of the epidemic, the mask covers the mouth,
Expressions of love should not be obscured.
But
How we should feel in our family life,
The great love that comes with those little things?
Therefore, after receiving the brand invitation from FAW-Volkswagen,
We want to borrow the micro-film work "Everybody Little Things",
Put the problem in front of everyone.
Thousands of lights,
There is more than one way to accompany.
What should companionship look like?
it's eating at a table,
It's shopping with loved ones,
It's a piece of talk about parents in short.
However, the constantly compressed normal life reminds us,
You need to adjust "Companion" to fragment mode:
Increase the thickness of companionship and try to capture the moment.
In order to capture real life moments,
We chose the form of expression of "seeing the big in the small",
Put the story perspective on the road of each ordinary person.
These "little things" are worth savoring:
You want to give your parents a better life,
But the mother said a small screen phone was enough.
Father did not forget to tell you not to work too hard.
The wife blames the big things in the family and can't count on you,
And always do everything well.
Even children who do not know how to live are worried that their fathers are too tired,
Just want smaller toys.
Put the "little things" in front of your eyes,
Put the "big things" around yourself.
Behind the seemingly "small request" of the family,
It is their "great love".
In their eyes, your health and peace trump everything.
And we want to give back to our families through our own efforts and achieve our families.
As FAW-Volkswagen has always advocated the concept -
"Achievers make all",
Remind us who are running around the city,
"The love of family members is always reflected through the 'small' in the mouth,
But our love can be carried with 'big'."
Find great joy in small life,
Cherish small reunions in the big times,
Let's find the answer to getting along and being with us on the road.
Warmth is everywhere,
It was the best experience.
"Mom doesn't like to eat, you eat more",
"We're old and don't need to",
"I'm still young, it's okay",
In these white lies,
We understand love and worry that our families will be wronged because of it.
FAW-Volkswagen fully considers this layer of emotional color,
The whole car should not be chicken rib seats, and the family should not be "aggrieved members",
Trying to give back the quiet love of our family to us in the details,
Show big care with small details.
For example, in this micro-movie,
The old man offered to sit in the third row of "not so large space",
But I was told by accident, "It's very spacious"!
When the family is willing to endure and give way,
We can take care of their feelings in a better way.
Everyone experiences the same comfort in the car,
It's like saying, "Family occupies the same place in my heart."
Keep your distance from people,
"Keep" your distance from your family.
The FAW-Volkswagen landscape that appeared this time,
Starting from the focus on emotional experience and family needs,
To everyone:
Cars, which exist because of practicality,
There are no small things in the extended family,
"Small" details can create "big" warmth.
Of course, the situation allows us to tell everyone with a real lens,
Maintaining a distance from people is our way of fighting the epidemic,
But "keeping" their distance from their families,
It is the beginning of keeping family affection and embracing warmth.
As a creative practitioner,
It's not an advertisement in the true sense of the word.
Because it is with the temperature and meaning of "family".
I hope that in this way, we can let everyone see,
A better product must serve everyone's life,
We fully enjoy the love and care it brings to the family,
Enjoy the whole family set off on the road with its company.
- End -
END