Segmenting the young user market and deeply cultivating the needs of e-sports users, ASUS Computer continues to lead the e-sports professional market.
A few days ago, ASUS Computer launched two series of new products for young users: ASUS Sky Choice 3 Game Book and Sky Choice Air. What has attracted much attention is that the appearance of these two new products, with the virtual idol girl group A-SOUL and the spokesperson of the ASUS Tianxuan brand Tianxuan Ji as the point of view, profoundly expounded the user positioning and product performance of the new products with the virtual world vision.
Polishing the details, the two series of new products have their own characteristics
Let's start with the ASUS Sky Choice 3 game book. The ASUS Choice 3 game book has two series: Core Edition and Ryzen Edition. Core Edition is equipped with Intel 12th generation Core processors, Ryzen Edition is equipped with AMD 6000 series processors, and both series are equipped with 140W high-power RTX 3060/3070 graphics cards.
Asus Sky Choice 3 game has two color options of magic blue and eclipse gray, the volume is 4.5% smaller than the previous generation, and the weight is lighter than the previous generation, about 2.1KG. In addition, the fuselage LOGO that highlights the player's faith has also been re-polished, divided into two types: relief and laser engraving, which are very popular among e-sports hipsters.
There is also a newly upgraded glacier cooling system that players like. The ASUS Sky Choice 3 game book has an 84-blade dual dust fan, five heat pipes, and four air outlets.
For professional-level players, the design of in-depth details on the one hand ensures the stable performance of the machine, and on the other hand, it also ensures a perfect detail experience for users.
Asus Sky Choice air is equipped with Intel 12th generation Core-i7-12650H 10-core 16-thread mobile processor, which uses the Aleder Lake architecture to fully accelerate the use of young creators. In terms of image performance, Sky Choice air is also equipped with RTX 3060/3070, with 105W high performance, to meet professional image creation applications.
Asus Sky Choice 3 game book and Sky Choice air both support "dual display three mode" graphics card switching. That is to say, when users need more powerful GPU performance, they can choose a unique output mode; in scenarios that require longer battery life, they can choose a centralized display output mode, and they can also choose a mixed mode to automatically balance, and the three modes can meet more diverse scene applications at any time.
Dig deep into demand, product innovation to promote market innovation
Based on the needs of professional e-sports users, ASUS's achievements in deepening the professional e-sports market are obvious to all. Not only in terms of product innovation, but also in the e-sports market, the refined operation of the brand is also recognized.
According to the "China E-sports Industry Research Report" released by iResearch Consulting, China's e-sports market still maintains rapid growth, and the game market and e-sports ecological market continue to expand. By the end of 2020, the overall market size of China's e-sports was 147.4 billion yuan, an increase of 33.8 billion yuan over the previous year, an increase of 29.80% year-on-year. It is estimated that in 2022, the overall size of the e-sports market will exceed 210 billion yuan.
The market continues to heat up, and the diversified needs of e-sports users are more obvious. Recently, Sina Games and Micro Hotspot Research Institute jointly launched the "2021 China E-sports Industry Network Attention Analysis Report", showing that in 2021, game quality has become the most concerned element for e-sports users, followed by game experience, game equipment and systems. The difficulty of game operation, game characters, game quality, game creativity, etc. are also the main concerns of users when choosing games.
How to meet the multi-faceted needs of users, ASUS has made great efforts in product performance creation. Asus' product innovation has brought continuous impetus to market innovation in terms of picture rendering, cooling systems and brand image, which are generally concerned by e-sports users.
Upstream journalist Yang Xinhua intern Liu Jin