introduction
With the development of social economy, the economic development of our country is very good, people's income is gradually increasing, and the quality of life is also catching up. As one of everyone's favorite products, the automobile will have a relatively large production volume and sales volume every year. At present, people's selection criteria for cars are very numerous.
And in 2020, the development of the automotive industry has ushered in a historic change, that is to say, the "lane" is constantly changing, the oil-burning car has been "outdated", and new energy vehicles are standing on the cusp of reform, constantly changing people's lifestyles.
According to relevant data, in June this year, the domestic production of energy vehicles has reached sales of 1.206 million units, an increase of 200% year-on-year.
Therefore, in the current development situation, not only the major automobile companies are competing for the market share of new energy manufacturing research and development, even the mobile phone industry has become one of the leaders, not only the main product is mobile phones, but also in the future will continue to create a more social development of the energy industry, especially new energy vehicles. There are many mobile phone brands that build cross-border cars, such as Huawei and Apple.
In fact, the news that Huawei wants to make a car has been widely circulated, and the company claims to the outside world: never build a car. And in June, Huawei reiterated for the eighth time: resolutely do not build cars, do not make any form of investment. However, in recent times, Huawei has manufactured energy vehicles on a large scale, and has repeatedly mentioned, what is this for?
In other words, we should all know that the news of Huawei's decision to build a car has been circulating in the market, but the company has always called it to the outside world: never build a car.
But it will help companies build good cars, which is also the company's strategic goal. To put it simply, Huawei just wants to enter the automotive industry as a partner and become the Android of the automotive industry.
The most noteworthy thing is that there are now voices saying that China's automotive industry chain is at the top level and needs high-tech leaders like Huawei to do guidance.
However, the specific operation behavior still needs to refer to Huawei's declaration of no car construction issued on May 24, and Huawei also revealed that the model that will form cooperation with car brands in the future is Haiwei Inside - Huawei will also provide enterprises with solutions to the problem of autonomous vehicles and help them create sub-brands of their brands.
According to market news data, Huawei has now formed a cooperation model with baicac, changan and three car manufacturers.
On July 9, GAC also announced that it had now agreed to jointly develop the first large-scale smart pure car SUV with Huawei, and the total investment in the project reached 799 million yuan, with mass production scheduled to begin in 2023.
When the good news that Huawei wants to build a car comes out, what will Apple's car-making plan be? What we all know is that in 2014, Apple has expressed plans to develop electric vehicles, and called this plan the "Titan Plan", and also explained that it will attract more experts and engineers, but 7 years later, Apple still has not announced its partners.
There are rumors that Apple may choose to cooperate with hyundai-Kia Group, and the two sides have begun to talk about the details of the contract, but in the end, due to various reasons, the two sides plan to talk about collapse, and the cooperation has become a thing of the past. However, in later times, there was also news that Apple and Japanese car manufacturers talked, but in the end, the two sides did not reach an agreement.
From some analysis, it can be seen that there are many reasons why apples are difficult to find partners, and the most important factor is that Apple's intention before choosing partners is very clear, that is, it cannot damage its own "aura", and Apple is also afraid of damaging the aura of its own products by the companies it cooperates with.
Therefore, some views also believe that Apple may eventually find its old partner, that is, Foxconn cooperation. In fact, the LG Magna e-Powertrain, a joint venture between LG Electronics and Magna, may also become an alternative. According to the matters reported by the South Korean media, it can be seen that the two companies have signed off on cooperation.
In fact, the most noteworthy thing is that now competitors in the mobile phone business, Huawei and Apple, have chosen to enter the first energy car industry, which has also triggered a series of speculations in the market: In the end, these two big competing brands, who will be better?
epilogue
Now, although Apple has entered this industry, but the development is very slow, and Huawei seems to have begun to overtake the development, but before the final results come out, all the conclusions are not established, and finally, we will wait and see.