As soon as the whistle sounded, Tencent attacked first!
In the past two days, the news that "Tencent spent 1.8 billion yuan to win the distribution rights of the largest film and television copyright holder" has attracted widespread attention from everyone.
Fox Sister knows that this long-planned and unmissable copyright competition has officially kicked off this year!
The rise of the industry superimposed policy support, the major capital giants want to plant the copyright "cash cow" into their own courtyard walls.
But this thing is not so easy to do, after all, the tree is a big trick, let alone a cash cow...
Why has the film and television industry been surging for many years, and the big guys have only now begun to open up the competition for this copyright cake?
Tencent threw 1.8 billion yuan this time, is it really choked the copyright "faucet", and in the future, platforms such as Douyin and B station will find Tencent to "open permissions"?
01 Strong combination
Let's take a look at the highlights of this deal:
1. The Partner is the largest film and television copyright holder in China, Jebsen Shares (hereinafter referred to as Jebsen).
According to the announcement released by Jebsen a few days ago, Tencent recently signed a "Film and Television Program Licensing Contract" with Xinjiang Huaxiu Culture Media Co., Ltd. (a subsidiary of Huashi Network Ju (Changzhou) Culture Media Co., Ltd.).
Huashi Wangju is a subsidiary of Jebsen.
What's up with Jebsen?
According to the enterprise investigation, it is a listed company on the A-share ChiNext board with a market value of 10 billion;
The company's main revenue comes from the copyright business, which is also known as the "copyright owner" in the industry.
It is reported that Jebsen's Huashi Network Juju currently holds the largest film and television copyright library in China;
Especially in the cinema film sector, the market share of Huashi Network Gathering is as high as 70 to 80%, and it has properly booked the leading position in the industry!
Tencent has also been a big customer of Jebsen.
Last year, Tencent contributed RMB450 million to Jebsen's annual revenue, accounting for 15% of Jebsen's total annual revenue.
The contract made it clear that Tencent bought the right to disseminate no less than 6,332 film and television programs, including "Golden Age", for 1.8 billion yuan.
In other words, Tencent has finalized a large order of 1.8 billion yuan for Jebsen at the beginning of this year.
Such cooperation also vividly explains what a powerful alliance is.
However, it is not surprising that high-quality resources have always been willing to favor the strong.
Second, or will take the exclusive distribution rights of Station B and ByteDance.
Some media dug up the details, saying that Tencent not only obtained the regular copyright authorization, but also won the exclusive distribution rights of Huashi Netju for Station B and ByteDance.
In other words, the online permissions of these 6332 film and television programs can only be discussed with Tencent.
And whether you are willing to open permissions for everyone, Tencent has the final say!
You know, the experience of tearing each other apart because of copyright in the past is still vividly remembered.
In June last year, Tencent Video sued Douyin for infringement of the anime work "Douluo Continent" and claimed 800 million yuan;
Later, Douyin also sued Tencent Video for infringement of the film and television work "Bright Sword"...
Although it is said that "the jianghu is smiling and enmity", what all parties want to fight for this time is related to the authority of 6332 film and television programs, which is worth more than 100 million minutes!
Such a tempting big cake, who doesn't salivate?
At that time, will everyone shake hands and make peace for the sake of interests; or will they also spend huge sums of money to divide up the remaining film and television copyright cake?
The drama seems to have just begun!
02 Policy Dividends
Of course, Tencent's operation this time is actually very risky.
Do you remember the "Tencent giving up exclusive music rights" exposed in August last year?
At that time, Tencent spent money to take more than 80% of the exclusive quku resources in the market, and the State Administration of Market Supervision moved towards Tencent.
In order to form a good competitive environment in the market, the relevant departments punished Tencent for removing exclusive music copyrights; prohibited the payment of high copyright advances; and could not require the copyright owner upstream to give conditions that were superior to competitors.
This recipe is exactly the same!
The same want to take exclusive copyright; the same involves huge copyright fees; the same makes competitors "stressful"...
It has only been half a year since this incident, and Tencent has turned its attention from music to film and television, and naturally does not want to go the old way!
What pressures are you facing this time?
On 15 February, the Shenzhen Stock Exchange sent a letter of concern to Jebsen.
The content of the letter also focuses on clarifying whether the copyright opened by Tencent is exclusive and exclusive;
In addition, there is also What permissions tencent's 1.8 billion large orders are exchanged for, and the package does not include sub-authorization;
If it can be sublicense for the second time, it means that Tencent not only has an extra layer of copyright protection itself, but also can bring the "little brothers" to make money together!
Of course, there is also the most important thing, Jebsen sold the communication rights of 6332 film and television works, how much remaining reserves it has, and how well the relevant deadlines and businesses are carried out...
This is also directly related to Jebsen's core business, to ensure that there is still enough cake left for other platforms to ensure the orderly advancement of the industry market.
Since the pressure is so great, why does Tencent still want to "attack the king"?
Fox Sister feels that the core is that the state has established a copyright "wind vane".
In recent years, with the rise of the short video industry, traffic and capital have also begun to explode to gather on major short video platforms.
As a result, disputes over content infringement have also begun to increase significantly.
In July 2018, authorities began a joint crackdown on online abuses.
In August of the same year, the National Copyright Administration interviewed 15 short video companies, including Douyin, Kuaishou, Weishi, etc., the core of which was to rectify short video copyright infringement and piracy.
The most common thing in the market is that in major short videos, self-media and other platforms, there are too many "a few minutes to watch a movie" fine cutting operation.
Most of these are not actually authorized.
In recent years, the relevant departments have also continued to increase the intensity of the crackdown on this area; but the act of copying, editing and disseminating film and television works without permission is still very prominent.
At the same time, national laws and regulations on copyright protection are also stepping up and improving.
Especially in the second half of last year, from the Outline of An Intellectual Property Power, the 14th Five-Year Plan for the Film Industry, to the Detailed Rules for the Review of Short Video Content, and then to 2 months ago (December 2021), the National Copyright Administration officially issued the 14th Five-Year Plan for Copyright Work;
The centralized introduction of this series of new policies has set the tone for copyright protection in the next five years.
As a result, the state's copyright protection for the film and television industry has also risen to an unprecedented height.
This is the most positive signal in the market! Policy support is what can be done!
As a big man in the entertainment industry sector, Tencent naturally will not miss a new round of capital game.
I just didn't expect Tencent's action to be so rapid, the policy was just stable, tencent was waiting for the opportunity.
But the cake of film and television copyright is not so easy to get.
If nothing else, the threshold is really high!
The starting point is the cost of hundreds of millions of dollars, dare to be like Tencent, thousands of companies packaged together, originally only a few;
Coupled with the current tight cash flow and the limited reserves of existing domestic film and television works, it is even more difficult to imagine Tencent's rapid and concentrated efforts!
However, this time Tencent "rushed to run", to the peers also "gave a sample".
As for those of us who eat melons, we naturally hope that Tencent can achieve our wishes;
After all, Fox Sister I can only afford a membership...