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"Art at your fingertips" creates a new business card for global tourism

"Art at your fingertips" creates a new business card for global tourism

Mongolian Song and Dance Performance (Photo by Luo Cheng, Yangguang Network)

On February 19, the launching ceremony of Xinjiang in 2022 and the first desert cultural tourism festival in Bohu County were grandly opened in the Elasson Ula Desert in BostenHu Township. The national intangible cultural heritage of Mongolian embroidery works, Mongolian traditional costumes and traditional handicrafts became a beautiful landscape at the event.

"Art at your fingertips" creates a new business card for global tourism

National Intangible Cultural Heritage Mongolian Embroidery Works (Photo by Luo Cheng, Yangguang Network)

The exhibition area of event tourism souvenirs is filled with embroidery works such as buckles, belts, shoes and hats, jewelry, purses, boots, etc., which are warmly sought after by tourists from all over the world and set off a boom in the display of Mongolian embroidery works and handicrafts.

"There are many varieties of embroidery, the embroidery is exquisite, it is very unique, specially come to buy some to take home as a souvenir." Korla tourist Wang Xiaonan said.

"Art at your fingertips" creates a new business card for global tourism

Mongolian embroidery is mainly based on colorful silk thread, cotton thread, camel wool thread, beef tendon, horsetail mane and other embroidery threads, through embroidery, paste, pile, chopping and other techniques in silk, cloth, wool felt, leather boots and other different soft and hard surface materials embroidery. Its large-area sticking method, rough and well-proportioned stitching, and contrasting colors give people a pleasing visual aesthetic. In 2008, Mongolian embroidery was selected into the second batch of China's national intangible cultural heritage list.

Midai of Ulanzaige Township, Bohu County, is the national inheritor of Mongolian embroidery, she introduced: "Mongolian embroidery is an art passed down from generation to generation, generally passed down by the mother to her daughter, and the stitches and threads in the pattern are the precipitation of the years and the exquisite skills." "Bohu County has a strong Mongolian traditional culture, the art of making Mongolian embroidery has been passed down for a long time, these embroidery works are carefully made by local embroidery girls, and it is the best way to protect it by learning, using and wearing it."

Culture is the soul of tourism, and tourism is the carrier of culture. In recent years, Bohu County has focused on promoting global tourism, organically combining culture and tourism, using the "Intangible Cultural Heritage +" model to promote the inheritance and development of intangible cultural heritage, focusing on creating a unique tourism brand, and promoting the in-depth development of global tourism.

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