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Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

author:Nalan was shocked

Naran Dreams/Text

How hot are talk shows now? Some small details around you may be able to confirm.

The advertisement in the elevator of the community, a recruitment advertisement of Hulan and Xu Zhisheng, is enough to brainwash.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

Friends planned a live broadcast activity of a car company, Party A designated Pang Bo, and the activity quotation given by Xiaoguo Culture is not too far away from the seven figures.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

The municipal television station in Naran's city has also begun to run a talk show club, and the slogan is also to learn the essence of "everyone can speak five minutes of talk show" of "Talk Show Conference".

In a word, the talk show is on fire, there is traffic, and the talk show actors have also earned money.

Another important sign that confirms the popularity of talk shows is that Hunan Satellite TV has launched a talk show "New Year Open Wheat" positioned as "young", and the main participants in the talk show are high-achieving students from the world's top universities.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

Segmenting stand-up comedians is not Mango's first. At the beginning of last year, Mango TV took advantage of the popularity of "sister" to launch a talk show "Listen to Sister", which focused on women's self-expression and opinion output, and 18 sisters cut into social hot topics from a female perspective and conveyed women's attitudes in the form of comedy on stand-up comedy.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

But this show can only be considered average in terms of sound and word of mouth, and the Douban score is only 4.2 points. The biggest problem is that the content of the manuscript is mediocre, although it is clear that it is to eat the dividends of women's themes, but the sisters repeatedly talk about marriage history, romance, and family, rather than considering resonating with more audiences, which is an important reason for the fate of doom.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

After watching the first episode of "New Year Open Wheat", I vaguely felt that this show also had the danger of repeating the same mistakes.

Perhaps because the contestants are basically students, even if most of them are from institutions of higher learning, but the obvious lack of life experience, so that the entry point of their performance theme content can basically only start from their own learning life.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

For example, Liu Da, who supported the teaching in Xishuangbanna, Yunnan, mainly revolved around his own volunteer teaching and the story of identity dislocation when he returned home for the New Year.

Li Jiaze, who studied in Australia, mainly made jokes about some cultural differences in his presence overseas.

Wang Yixin, who studied at Oxford University, told the story of an Oxford student's New Year's blind date.

First of all, regardless of the performance rhythm and other issues, just from the performance content of these students, it can be found that these cutting into the theme are obviously not enough to live, so the circle barrier of content has been naturally formed, and there is no way to achieve a "smile" pleasure with the audience.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

Looking back at Dong Hui, who was the most impressed and best performed in the first episode of the show, the brilliance lies in the fact that the details of life he observed are not only real and grounded, but also can have a sense of resonance: the cat coaxing dafa when walking cats makes the cat slaves feel the same; the embarrassment of the New Year's Eve, many "social terrorists" have experienced.

Is it a good idea to segment the talk show market? "New Year Open Wheat" may be an experimental sample

It is said that talk shows are offensive art, although talk shows do not necessarily have to be offensive, but if the output of the content of the opinion does not resonate with a wide range of groups, but only limits specific objects, then "New Year Open Wheat" is probably destined to be just a circle program. Of course, if its initial positioning was just a circle show, Naran's doubts would not exist.