When it comes to the domestic mobile phone market, it can be described as a group of divisions and storms. A number of domestic mobile phone manufacturers are very competitive, and they also occupy half of the domestic mobile phone market. The advantages of domestic mobile phones naturally needless to say, extremely high cost performance, accurate grasp of local consumer needs, these are the keys to the success of domestic mobile phones.
Even so, from the domestic mobile phone market share data in the fourth quarter of 2021, it is not the domestic mobile phone manufacturers that rank first, but the technology giant Apple. With the outstanding performance of the iPhone series, Apple firmly occupied about 23% of the domestic market share in the fourth quarter of last year. This also refreshed Apple's sales in China to a new high.
The key to Apple's outstanding performance is greatly related to the loneliness of Huawei's consumer business. Due to the impact of chip shortages, Huawei's new machines released last year are missing out on 5G capabilities. This makes it difficult for consumers to accept, and it has also led to a sharp decline in Huawei's mobile phone market share.
Apple with the new iPhone 13 series of strong attack, excellent iOS system coupled with the blessing of A15 chip, so that the iPhone 13 product power is greatly improved, good products themselves can speak, naturally also by many users of the pursuit.
As for another key factor for the success of the iPhone 13 is that Apple has made sufficient efforts in cost performance this time, compared to Apple's other products, the pricing of the iPhone 13 series is obviously very attractive. The iPhone 13 starts at 5999 yuan, which is 300 yuan cheaper than the previous generation of iPhone 12.
In summary, Apple can do in the domestic market naturally has its reason, domestic mobile phone manufacturers want to surpass Apple not only to work cost performance, but also to pursue excellent user experience and improve product strength, at present, there is still a long way to go.