Recently, the industry's well-known research institution "Love Analysis" released the "2022 Marketing Department Manufacturer Panorama Report", which selected a number of outstanding marketing vendor representatives, focusing on the integrated marketing of large and medium-sized enterprises, intelligent and ecological CRM outstanding manufacturers of service platforms, Andi Yundong CloudCC was selected for this "Report".
The report shows that the core CRM requirements of B2B enterprises:
With the improvement of customer acquisition and order acquisition, for B2B enterprises, the establishment of CRM system has become a must to improve the sales ability of enterprises. The construction of CRM system is of great benefit to B2B enterprises in customer, marketing, sales, service, partners and other aspects of management and improvement. At present, B2B enterprises are facing pain points in the management of customers, sales and services:
In terms of customer management, first of all, B2B enterprises rely on exhibitions and other ways to obtain customers, the effect of expanding customers is not good and the cost is high, so the accuracy of clues is an important need of B2B enterprises; secondly, after obtaining clues, because B2B enterprise sales involve many roles and complex processes, the overall decision-making cycle is long, relying only on traditional reach means, the cost is high and it is difficult to form an effective transformation of business opportunities, so improving the efficiency and effect of touching customers and achieving rapid conversion of business opportunities is another need of enterprises; in addition, after becoming a single, Realizing the precipitation and refined management of customer assets, so as to support sales, operations and even services, is the most important demand of enterprises.
2. In terms of sales management, under the traditional sales model of B2B enterprises, sales personnel need to carry out a large number of low-quality repetitive work such as contract records, order records, invoice records, etc., lack of tool support, resulting in low sales efficiency. With the help of automated tools, it is a key requirement for enterprises to record and track the sales process and reduce the repetitive work of sales personnel.
3. In terms of service management, on the one hand, the service delivery management is not standardized, and the service process is difficult to track, resulting in poor customer experience and insufficient customer satisfaction; on the other hand, service and sales are separated from each other, and it is difficult to promote secondary sales through service.
4. On the basis of opening up the underlying customer data and sales data, comprehensive data analysis and evaluation of sales are carried out, so as to lay the foundation for the subsequent production and sales strategy formulation, thereby promoting performance growth, which is an important process for enterprises to build a closed loop of sales.
As a leading enterprise-level ecological and intelligent CRM manufacturer in China, CloudCC has been deeply engaged in the industry for 13 years, helping tens of thousands of large and medium-sized enterprises in China to complete the management of customers, sales, partners, services, etc., helping enterprises to achieve LTC complete performance closed-loop, and can conduct unified analysis based on the above data, thereby driving performance growth and improving customer satisfaction.
In terms of market management, the market cloud of CloudCC can help enterprises establish a refined lead management system, on the basis of completing the integration and cleaning of multi-channel leads, classify and intelligently score clues, and help enterprises complete the automatic distribution and recycling of clue pools to achieve the whole life cycle management of clues; for business opportunities, manufacturers need to be able to base on AI outbound calling capabilities, combined with tools such as the phone library, to help enterprises make batch outbound calls, and on this basis, use big data and other technologies. Quickly complete business opportunity screening and business opportunity stage records; for customer data after the order is completed, manufacturers need to be able to open up the data of each stage, based on customer basic information, follow-up records, business opportunity information, etc., precipitate customer data assets, and help enterprises build 360 ° customer portraits through fine layering of labels.
In terms of sales management, CloudCC's sales cloud can intelligently distribute and recycle customers to improve sales efficiency; secondly, manufacturers need to be able to realize the automated management of the transaction process from signing contracts and orders to invoicing and payment collection - helping enterprises complete contract creation and approval, and tracking contract execution; opening up ERP and other systems to track orders, invoices and payment collections to help sales conversion; in addition, manufacturers need to rely on flexible product portfolio configuration and pricing rule engine to provide ENTERPRISEs with CPQ quotation management functions , improve the efficiency of single.
In terms of service management, CloudCC's service cloud can build a unified service management system for enterprises, including work order summary, work order allocation and tracking, work order return visit and other functions, can realize the comprehensive management of equipment, spare parts, service providers, customers, service personnel and other elements, and can realize the visualization and traceability of the entire service process. More importantly, the system needs to be connected with sales management and customer management, so as to promote secondary sales and help enterprises build an integrated service marketing system.
In addition, CloudCC's analytics cloud provides enterprises with sales funnel management capabilities, sales forecasts based on business opportunities and sales funnels, and supports production, including follow-up behavior statistics, sales performance statistics, performance ranking statistics, delivery effect analysis, etc., while providing visual charts to help managers supervise sales personnel, improve sales levels, and help decision-makers make scientific decisions.