At present, at the new starting point of Chinese archaeology entering the second century of history, how to help it better, more stable and deeper to the public, and then realize the national expectation of "better displaying the style of Chinese civilization and carrying forward the excellent traditional culture of China", has become a new topic for the development of the industry. Taking cultural relics as the source of creative transformation of cultural products, excavating the value chain and extending the industrial chain, and realizing the dual coupling of the two is another way to carry forward the excellent traditional Chinese culture.
Under the general trend, the popularity of cultural and archaeological fever has continued to heat up in recent years, making cultural relics "come alive" and traditional culture "on fire", which has become the most concerned topic in the cultural field. On February 17, Nanjing Yunzhongyi Culture Media Co., Ltd. reached a cooperation with The Jiangsu Channel of Phoenix Network. In order to promote the development of Chinese archaeology and cultural exhibitions, spread Chinese traditional culture, and add bricks and tiles.
At the signing ceremony, Nanjing Yunzhongyi Culture Media Co., Ltd. and The Jiangsu Channel of Phoenix Network launched a full discussion, and the two sides reached a consensus on specific projects such as the Archaeological Literature and Culture Theme Forum, the Archaeological Literature and Culture Theme Carnival, the production and dissemination of short videos on the theme of archaeology and culture, and the promotion of cultural and creative products.
According to the plan, this cooperation will be "Archaeological Captain 'Source' Plan" as the content, interview 100 archaeological team leaders in the new era, explore 100 archaeological sites, show the public the historical and cultural value and core characteristics of Chinese civilization, vividly tell the story of Chinese cultural relics, and spread the spirit of rigorous and realistic hard work and dedication. This is of great significance for young people to establish correct values and attract more talents, especially young people, to devote themselves to archaeology.
Referring to the significance of the development of archaeological work for our nation in enhancing cultural self-confidence, Xu Zhongguang, head of Yunzhongyi Culture, put forward his own unique insights. He believes that in the era of new media, the information we obtain is becoming more and more entertaining and trendy, and only by constantly innovating and telling the development process of Chinese civilization in a way that everyone likes to hear can people deeply understand and remember the evolution of Chinese culture. When modern young people can understand the origin and history and culture of Chinese civilization, there will be more young people looking at archaeological work and archaeological spirit; when more young people love and devote themselves to archaeology, they can drive the development of the entire archaeology; when more post-90s and post-00s will understand Chinese culture in their minds, this is the best annotation to the rise of cultural self-confidence.
It is reported that Nanjing Yunzhongyi Culture Media Co., Ltd., founded in 2016, is a cultural and commercial management company that provides the whole process of project planning consulting, product development and design to brand operation and promotion for government platforms and state-owned enterprises for cultural parks and scenic parks. Over the years, it has been committed to the excavation and utilization of the core values of archaeological sites, and has demonstrated and activated archaeological cultural and historical scenes through archaeological parks, short videos, school-based courses and other forms. In order to excavate and utilize the limited resources of local culture, while creating higher added value, it will drive the urban archaeological and cultural industry towards high-quality development.
Phoenix Jiangsu adheres to the tenet of Chinese feelings, global vision, inclusiveness and openness, and progressive force. Since landing in Jiangsu, it has been committed to telling the story of Jiangsu and spreading the voice of Jiangsu to the world. Yunzhongyi Culture expressed its hope that through the publicity channels of Fenghuang Network Jiangsu, "Chinese culture will go out", form a mainstream cultural system through international translation and introduction of cultural development, form a joint force of Chinese cultural values, and enable the global Chinese people and the world to understand the cultural style cast by the regional history of Chinese civilization; at the same time, strengthen the promotion and publicity of domestic historical integration information such as archaeological site parks and museums, so that China's excellent traditional culture can achieve a two-step take-off at home and abroad.