Naming a name is both a matter of learning and at the same time a matter of elegance. A good name can not only express the concept of the entire brand, but also indicate good development. In the car circle, we can see a lot of interesting brand names, many of which use the name of the founder. So you see that some of the names that have been complained about by netizens are too casual, but some have become classics. So in this article, we'll take a look at which brands use the names of their founders, and see who is casual and who is a classic.
Brand: Ideal car
Founder: Li Xiang
Among the new power brands, Ideal Car can be said to be the most special one, because when competitors are in the field of pure electric power, the main battlefield of Ideal Car is in the field of extended range electric vehicles. For the extender, the outside world has been mixed. It is believed that the range increase cannot be counted as an electric vehicle, because it does have to burn oil and pollute the air. But for users, the extender perfectly solves the mileage anxiety, and the battery life in the case of full oil and full power is very impressive. And even if there is no power, it can also be used to indirectly charge the battery in the form of refueling, which is undoubtedly the ideal biggest advantage.
Speaking of Li Xiang, many people may know him through the ideal car he founded. But his personal experience is definitely not only the ideal car, which is a successful label. As early as 2000, Li Xiang founded Bobble.com, which is a digital information website. I still remember looking at my phone, and I also browsed The Bubble Network to see information and review articles about related products. Then in 2005, he ventured into the automotive website field, founded auto home, and gradually became the world's most visited automotive website, and its profitability is also the strongest in the Chinese automotive website, in 2013 in the United States successfully listed on the New York Stock Exchange.
Brand: Xiaopeng Motors
Founder: He Xiaopeng
After talking about the ideal, we continue to talk about the three new forces, of which Xiaopeng Motors is also named by the founder. And the brand logo also uses an "X" to represent it. Different from Weilai's strategy of focusing on the high-end market, Xiaopeng Automobile knows how to find out its own positioning, so its products first focus on the low-end market, and then like the high-end impact after gaining a firm foothold. At present, its product line can be said to be very rich, the first model is the compact SUV Xiaopeng G3, followed by the medium-sized car Xiaopeng P7, the compact car Xiaopeng P5, and the medium-sized and large SUV Xiaopeng G9 will also be unveiled this year. In addition, Xiaopeng Motors also has research and development and investment in the field of aircraft.
Speaking of the founder of Xiaopeng Motors, it is not right to say that he is He Xiaopeng, here to give you a brief introduction, this is like Tesla was not founded by Musk but joined later, the original founders of Xiaopeng Motors were Xia Heng, He Tao, Yang Chunlei. In 2014, they founded Xiaopeng Automobile under the angel investment of He Xiaopeng, Li Xueling and others. He Xiaopeng officially became the chairman of Xiaopeng Automobile in 2017. For He Xiaopeng, there is a well-known code name behind him - the founder of UC Company. Speaking of UC Univision, the most well-known is the UC browser of the squirrel logo, and then UC was wholly acquired by Alibaba, and He Xiaopeng successively served as the president of Alibaba Mobile Business Group and the chairman of Ali Games.
Brand: WEY
Founder: Wei Jianjun
When I think of WEY, I can think of its determination to do a luxury SUV in China at that time. This should be the first Chinese fuel vehicle brand to use the owner's last name as the brand name. And want to become luxurious, that must absorb the successful luxury blood, so the first to find BMW X5, X6 design and development work Pierre Leclerc, his addition can be said to set the tone of WEY luxury high-end, the first product medium-sized SUV with a dynamic appearance of luxurious interior conquered the discerning consumers, in order to improve their own voice, WEY also looked for C Ronaldo endorsement VV7. But then the guy left, and I think now WEY's design is not as good as before.
The big stewards of the Great Wall, WEY, tanks, Great Wall guns and other brands are all this person named Wei Jianjun. Wei Jianjun, born in 1964, is currently the chairman and executive director of Great Wall Motor Co., Ltd. There is a popular saying about Wei Zong in the car circle, that is, military management. But what makes people feel quite interesting is that big dogs, first love, lattes, mocha, tanks, etc. are very personal and even somewhat random names, which are also the original names of this brand. It seems that this is somewhat incompatible with military management, but from another point of view, catering to the young group of the post-90s and post-00s is also an important strategy.
Brand: Toyota
Founder: Kiichiro Toyoda
Toyota Motor Corporation is one of the world's top ten automobile industry companies, as Japan's largest automobile company, founded in 1933, has now developed into a large industrial group mainly in automobile production, business involving machinery, electronics, finance and other industries, headquartered in Tokyo, Japan, with an annual output of nearly 5 million cars and an export ratio of nearly 50%.
The Japanese word "Toyota" is spelled "TOYOTA" in English. Toyota Motor Corporation's trademark consists of three oval rings, two oval rings in the middle, one horizontal and one vertical, overlapping vertically, forming a "T" word, the first letter of "TOYOTA". An oval on the outside represents the earth, and the "T" shape composed of two ellipses occupies the space of the outer ellipse to the greatest extent, which means that Toyota Motor Company wants to promote its own technology and products to the world, and also symbolizes Toyota Motor's confidence and ambition based on the future, and also symbolizes Toyota's commitment to customers and customers.
The founder of Toyota Motor Corporation, Kiichiro Toyoda, was a contributor to the development of the Japanese automobile industry, and the Japanese called him "the father of Japan's mass automobile production", and he created the "Toyota production method" that later swept the world. When he found that the automobile could bring great convenience to people, he had a premonition that this emerging industry had broad prospects for development, and decided to make it his life's work, an idea that his father strongly supported.
In 1933, the company established an automotive department. In September 1933, he began to prototype automobile engines, which opened the prelude to automobile production. On August 28, 1937, Kiichiro Toyoda founded toyota motor companies. Kiichiro Toyoda's guiding ideology is that poor Japan needs cheap cars, and it is the company's responsibility to produce cheap cars. On this basis, we established the policy of "producing high-quality automobiles with low-cost, high-volume production methods, and then joining the world's first-class automobile industry."
Brand: Honda
Founder: Soichiro Honda
On September 24, 1948, a "Dream Factory" called Honda Giken Kogyo Co., Ltd. was quietly born in Japan. For the next 70 years, the "dream factory" extended its industrial tentacles in all directions, involving motorcycles, automobiles, robots, jet aircraft, agricultural machinery and other fields. Just like robots, which seem to have nothing to do with Honda, we can indeed see robots with honda printed on them at major science and technology exhibitions. So don't think that Honda only makes cars.
Soichiro Honda was born poor and his education was not high, still in the era of war, but this also created a legendary figure. Because the Honda family was not rich, or could be said to be very poor, Soichiro Honda was sent to the blacksmith shop as an apprentice when he was a child, but the blacksmith's work did not make the family rich, and basically had to be self-sufficient. The real change began when Soichiro Honda first saw the car, and he fell in love with this "mechanical monster" ever since. However, the first thing Soichiro Honda built was not a car, but a piston ring.
In 1934, Soichiro Honda founded the Tokai Seiki Company, which manufactures piston rings, and this was his first venture. Later, due to World War II, he sold his company and started his business for the second time a year later, this time producing bicycles with engines. However, Honda Soichiro is not satisfied with just manufacturing motorcycles, he believes that the manufacture of motorcycles is only as an application for the production of engines, and the manufacture of cars can use all his talents, so Honda's road to cars began.
Brand: Buick
Founder: David Dunbar Buick
Speaking of the Buick brand, you should know that it has a long history, but do you know that the last emperor Puyi also sat in a Buick car. And when it comes to Buick, most people should think that it is the representative of the United States. Buick's famous "Three Shields" logo is based on the inclusion of three shields in a circle as the basic pattern. Its origins can be traced directly back to the family crest of david Dunbar Buick, scotsman, the founder of the automobile manufacturing industry. The "three bullets" pattern in the Buick trademark is its figurative trademark, which is the symbol of the Buick division. The three bullets in the picture with different colors and arranged in different heights in turn give people a sense of aggressiveness and continuous climbing; it means that the Buick branch adopts top technology and the blade is sharp; it also means that the talents cultivated by the Buick branch are all at ease, and they are indestructible and brave warriors.
The founder of Buick Cars was David Dunbar Buick, who was born in Arbroath, Scotland in 1854 and moved to the United States with his family at the age of two, settling in Detroit, Michigan. At the age of 15, Buick entered the Alexandria company specializing in the production of plumbing equipment, during which time he also apprenticed in the James Flower Brothers Machinery Shop. It is also worth mentioning that Henry Ford also worked as an apprentice in the same store. Later, due to the interest in the internal combustion engine, buick automation power company was established, which can also be regarded as the earliest origin of buick.
Brand: Ford
Founder: Henry Ford
Ford is a world-famous automobile brand, one of the many brands of the American Ford Motor Company, and the company and brand name "Ford" are derived from the surname of founder Henry Ford. Ford Motor Company, one of the world's largest automakers, was founded in 1903 and also invented the automotive assembly line. Ford Motor Company's trademark is the English Word Ford on a blue background, and the artistic Ford is shaped like a lively, cute, vibrant, beautiful and generous little white rabbit. Ford is like in the warm nature, there is a cute, docile little white rabbit is galloping forward, symbolizing Ford cars running all over the world.
Henry Ford, born in Dilburn, Michigan, is a famous American entrepreneur known as "the man who puts on wheels for the world." Like other founders, Ford was a mechanical lover as a child, even recovering an open watch in 10 minutes. After working, he and his colleagues founded the Detroit Automobile Company, but it soon went out of business because Ford, a polytechnic man, neglected the basis of survival - selling cars.
Later, a second Henry Ford company, although he won an award for driving his own car, was launched by investors, and the company was later renamed Cadillac. Ford founded the Ford Motor Company in 1903 with 11 other investors and $28,000 in funding. His newly designed car took only 39.4 seconds to drive a mile, and a famous racing athlete at the time named the car the Ford 999 and took it around the United States, so that Ford became famous in the United States.
Brand: Lamborghini
Founder: Ferruccio Lamborghini
Lamborghini, the world's top supercar manufacturer, is the dream car of countless boys, but it is also the dream of countless people who dare not dream of this life. However, the brand declared bankruptcy in 1980 and was subsequently acquired by Volkswagen. It was also the acquisition of Volkswagen, the owner of which gave Lamborghini enough money to develop new models and consolidate its market position. Recently, there is news that in the future, Lamborghini will abandon the production of pure internal combustion engines, that is to say, the purchase of Lamborghini in the future should be a hybrid form. When it comes to Lamborghini, the world's supercar brand, many friends know that it was originally the production of tractors, which is a great contrast between heaven and earth, and even people can't believe it. So what transformed Lamborghini from a farming machine into a top supercar? When it comes to the founder Ferruccio, I will talk to you.
The birth of lamborghini has a lot to do with Ferrari. Ferruccio was born into a farming family, and he became very interested in machines and went to the Mechanical Academy. At this time, just in time for World War II, he came to the Ministry of Aviation to serve and became a technical engineer. After the war, he returned home and felt that the family's agricultural machinery was very backward, so he used some abandoned vehicles and tanks after the war to convert them into agricultural tractors, and also sold them to the surrounding farmers to start his business career.
When he got rich, he bought a Ferrari, but he found that there was a problem with the clutch of the car, so he told the story at the owner's meeting. However, Enzo Ferrari said that "people who don't need to build agricultural machinery vehicles tell me how to build sports cars", and there are versions that say that Ferruccio's son was driving Ferrari, because of the clutch problem, accidentally injured the audience, Ferruccio went to propose improvements, but was mocked, saying that his son is only suitable for driving tractors.
Humiliated, Ferruccio put down the production of tractors and turned to sports car manufacturing. In 1963, the Lamborghini brand was officially founded, in addition, he also spent a lot of money from Ferrari, determined to create the world's top supercar, less than a year, his first Lamborghini turned out, and at the same year's auto show, stabilized the Ferrari, won the crown.
Brand: Ferrari
Founder: Enzo Ferrari
Speaking of supercars, Lamborghini wasn't the first brand I remembered as a child, McLaren wasn't, Porsche wasn't, Königseg wasn't, it was Ferrari. The red body, with the Prancing Horse logo at the front of the car, just looking at its logo can make people excited, you say how exciting this car must be. But for this brand, I want to use the word "arrogant" to describe. Because when competitors are producing SUVs, it has always insisted that it will never make SUVs. However, after seeing the sales volume of the opponent's SUV and the market environment, he also began to embark on the road of the SUV, which was really a slap in the face. It is reported that this new car will be released this year.
Speaking of Ferrari, it is necessary to mention its founder, Enzo Ferrari, and his legendary life. Born in Modena, Italy, in 1898, his father Alfredo was the owner of a sheet metal factory and a racing fan, which is why Enzo Ferrari was exposed to automobile culture from an early age under the influence of his father. Enzo Ferrari not only showed great talent in motorsport, but also in terms of interpersonal and business adept, and in 1939 established his own company, Auto Avio Costruzioni, which led to the emergence of the Ferrari brand in the future.
Enzo Ferrari has always considered the sports car he builds to be "a breathing work of art". Yes, although it has strong performance and aggressive body lines, it is really not a car in the minds of fans, but a work of art.
Brand: Porsche
Founder: Ferdinand Porsche
Porsche is a brand, I think it can be compared to the major supercar brands, and its own SUV products are a pair of hundreds of thousands of "close to the people" price, which is very interesting. Porsche AG was founded in 1930 in Stuttgart, Germany, by Ferdinando Porsche, who was also the founder of Volkswagen AG. The company's headquarters are now in Stuttgart, Germany. It is now such a high-end brand, in the face is still on the verge of bankruptcy, if it were not for the launch of a popular Cayenne, this brand is estimated to have today's glory. And it is also Porsche's Cayenne that has set off a wave of SUVs in the ultra-luxury SUV brand.
After world war I, Ferdinand Porsche's birthplace was assigned to Czechoslovakia, and he became a Czech citizen and a German citizen in 1938. Prior to this, Porsche and Hitler had been in contact with each other to build Volkswagen cars. Later, in World War II, he designed the Tiger Tank. Porsche spent his early years studying at the Vienna Academy, receiving the honorary doctorate from the University of Vienna in 1916 and the title of professor in World War II. Because of his relationship with the Nazis, Porsche spent two years in prison after World War II and was released in August 1947. Ferdinand Porsche died of a stroke in 1951 and was succeeded by his son, Ferry.
Summary: Due to the excessive amount of material in this article, only ten car companies named after the founders were selected, and there are many others, such as Königseg, McLaren, Bentley, Bugatti, Pagani, Maserati and so on. And in the chapters of each brand and founder, just give you a brief introduction, after all, if these brands are singled out, each can write a big article. If you're interested in them, search for more biographies of people!