On February 18, Intel held an investor conference and announced a question that consumers have been concerned about for a long time, that is, what plans Intel ARC sharply shows, and whether there are consumer-facing products on the market this year.
As we already know, Intel has planned four generations of graphics cards, named ALchemist (Alchemist), Battlemage (Battle Mage), Celestial (Celestial), Druid (Druid), of which Alchemist released this year.
Many of Intel's CPUs have a nuclear display, the performance is good, but there is a significant gap between the single display and the nuclear display, and the good nuclear display does not mean that the single display can also be done well. In the field of graphics cards, NVIDIA is undoubtedly the leading big brother, and AMD has been immersed in the field of unique display for a long time, with rich technical reserves, does Intel have a chance to beat them?
At this investor conference, Intel announced its own strategy, on the one hand, the product should be oriented to gamers, do a good job of game optimization, on the other hand, it will also cooperate with PR and other video and picture production software developers to improve the GPU rendering effect and speed through optimization, when used as productivity, Ruixuan graphics card will not lag behind.
This is different from NVIDIA's approach, although the RTX gaming graphics card will be optimized for the office, but it has its own professional work card, some error correction functions, and the low-end RTX gaming card is not equipped. In the past two years, the virtual currency industry has been on fire, and the popularity of NVIDIA mining cards has also been very high, and even let Lao Huang bear a lot of infamy.
In the semiconductor industry, Intel is not the first or second, technical strength and economic capabilities do not need to say more, as long as the focus on technology research and development, Ruixuan graphics cards will certainly be able to meet the needs of the vast majority of users. Not to mention, consumers really need Intel graphics cards.
Once upon a time, graphics cards were sold for a period of time after a price reduction, and there was not much difference between them and other electronic products, but these two years were different, so many graphics cards that used for several years were even more expensive than when they were first released. Is the demand too high, or the production capacity is too small, or is NVIDIA and AMD deliberately controlling the price?
Intel may be able to become a game-breaker in the graphics card industry, breaking the situation of NVIDIA and AMD and achieving a three-legged stand. Intel has confirmed that the expected shipment of graphics card chips this year is 40 million units, which can greatly alleviate global GPU demand.
Unlike AMD and NVIDIA, which need to seek TSMC and Samsung OEM, Intel has its own factory, and it is constantly expanding, and its production capacity is more secure. When Intel's unique display is listed, consumers have more options, and perhaps under the impact of Intel graphics cards, AMD and NVIDIA graphics cards will also reduce prices.