On February 17, Landu Automobile announced its official entry into the European market, landing in Norway for the first time, becoming the first brand of the new energy national team to go to sea. On the same day, Lantu Automobile and China Dongfeng Motor Industry Import and Export Co., Ltd. formally signed an agreement in Wuhan.
Lu Fang, CEO of Lantu Automotive Technology Co., Ltd., said: "China's creation is becoming China's core competitiveness, and Chinese car brands are leading the development of global intelligent electric vehicles. Landu FREE exports to Norway and is the first step for Lando to enter overseas markets. Norway's culture of environmental protection and its high recognition of new energy vehicles provide a good market foundation for Landu FREE to go to sea. After that, Lantu will continue to enter other European countries, and gradually enrich the product layout overseas, with innovative technology and service experience, to meet and lead the European consumer demand for high-quality intelligent electric travel. ”
It is reported that according to the consumer demand, regulatory requirements and market environment of Norway and other European countries, Lantu Automobile has been developing and testing corresponding products in a targeted manner in order to better meet European users.
In June 2022, Lando FREE will be officially unveiled in Oslo, Norway, to meet riders from all over the world. The first Landu overseas flagship store is located in the Oslo Palace business district in the heart of Oslo, the capital of Norway, and opened the delivery of Lando FREE for Norwegian users in the fourth quarter of this year. Oslo is the capital of Norway, not only the political, economic, cultural, transportation center and main port of Norway, but also one of the cities with a high level of economy and living standards in Europe.
Landu FREE enters the European market because of its excellent competitiveness in terms of performance, intelligence and luxury. Norway's territory is narrow from north to south, more than half of the country's land area is above 500 meters above sea level, and medium and large SUVs with abundant power, larger size and good passing ability are favored by local consumers. Landu FREE has a power performance comparable to that of a supercar, and is equipped with an adjustable air suspension and four-wheel drive system with 100mm up and down, which meets the travel needs of Norwegian users, whether it is driving control performance, luxury comfort or excellent intelligent performance. As a "performance-level intelligent electric SUV", Landu FREE will bring a new experience of smart electric mobility to local consumers.
Landu FREE was officially listed in China in June 2021, with a price range of 313,600 to 363,600 yuan, and began delivery in August. On January 19, 2022, Landu FREE won the "five-star" evaluation of the C-NCAP test with a comprehensive scoring rate of 92.3%, becoming the first place in the comprehensive score of new energy models of Chinese brands. On January 21, the 10,000th Landu FREE rolled off the production line at the Landu 4.0 Digital Factory, creating a new speed from brand launch to 10,000 vehicles rolling off the production line.
From the brand release, to the official delivery of Lantu FREE, and then to the opening of the global layout, Lantu Automobile has become the fastest Chinese high-end new energy vehicle brand to achieve from local to global. Lantu was able to quickly start the strategic planning of overseas market expansion, which stemmed from Dongfeng's strength as a central enterprise to lay out global resources. Lantu's overseas model adopts the form of cooperation with China Dongfeng Motor Industry Import and Export Co., Ltd. China Dongfeng Motor Industry Import & Export Co., Ltd. is the first foreign trade company approved by the state in China's automotive industry, and its export trade business covers more than 100 countries and regions in Eastern Europe, Southeast Asia, the Middle East, Africa and South America. Previously, customers in Norway, France, Russia and other countries conducted test drive evaluations on Lando FREE, and gave high praise to Lando FREE's excellent product strength.
As China's "new strength in car manufacturing", Landu FREE has become a new business card of China's high-end brand models with an average transaction price of 338,000 yuan, and has quickly been recognized by the market and users in China with its highly competitive product performance and value. The official entry into the Norwegian market is the first step for Landu to go to the European market. In 2022, Lando will gradually improve its sales and service network in the Norwegian market. In the future, Lantu will gradually enter other European countries, gradually enrich the product layout in Europe, continuously improve product experience and user services, and promote Chinese brands to the world.