Chinese has always paid attention to the opening of the door, I believe that Volkswagen, which has been working in the Chinese market for many years, also has this obsession, but the reality has hit Volkswagen hard.
According to the sales data released by the Volkswagen Group, Volkswagen's global sales in the first month of the Year of the Tiger were only 699,500 units, compared with 825,000 units in the same period last year, and Volkswagen's global sales in January 2022 fell by more than 15% year-on-year.
Not only that, but what is worse is that in January, Volkswagen failed to achieve positive growth in all of the world's single markets, including the Chinese market, which has always been proud of Volkswagen.
In January 2022, Volkswagen's sales in the Chinese market were 345,200 vehicles, which already accounted for 49% of Volkswagen's global sales, and it is no exaggeration to say that the Chinese market is half of Volkswagen's global sales, but compared with the same period last year, the Chinese market still fell by more than 18% year-on-year.
We turned our attention to Volkswagen's other two main sales markets, South America and Eastern Europe, and Volkswagen also suffered a year-on-year decline of 38.1% and 22.8%, respectively.
Ayuan Conclusion:
Since Volkswagen was surpassed by Toyota in 2020, the situation seems to be getting worse and worse, especially in the Chinese market, on which Volkswagen relies most, and sales are also visible to the naked eye, so Volkswagen has to set a global sales target of 8 million vehicles in 2022, while the old rival Toyota has a global sales target of 10 million vehicles in 2022.