In the vast majority of luxury goods, pricing takes into account only consumer affordability, while cost and inflation are secondary factors. The constant price adjustment of luxury goods is to make most people feel that "it is impossible to climb high", so that a small number of people feel that they will lose money if they do not buy today. As everyone feels, the global luxury market size, only briefly impacted in 2020, followed by a return to strong growth, 2020-2023 compound annual growth rate, is expected to reach 8% -14%.
According to the data, China's luxury market, because overseas travel is blocked, even the epidemic can not stop the pace of domestic buyers "six relatives do not recognize", an increase of 48% in 2020, an increase of 36% in 2021. In 2021, the global share of China's luxury market will further rise, and it is expected to become the world's largest luxury market in 2025.
In general, luxury, the reason why it is called luxury, is because of its brand premium. How much does the rising cost of raw materials, production costs, and international logistics affect you? You're a luxury. Do you think you are making hard-earned money, like xiaomi's pursuit of cost performance? If you call me so recognized, the key is not ah.
Whether luxury goods will become more expensive, my answer is yes. It's a fact that money is getting less and less valuable, and what was available for 100 bucks is nothing now. The middle class will only get richer, then the customers will get richer, and the goods that serve the middle class will inevitably become more and more expensive, after all, only the most expensive goods can match the people with the most expensive spending power.
