On February 18, a topic of #BYD Group releasing a new logo rushed to the hot search. According to the topic words, on February 17, BYD Group announced that it would renew and upgrade its brand and release a new logo, and its BYD Automobile also upgraded its logo.
According to BYD Group, the "BYD Auto" brand has also optimized the logo from a visual point of view, starting from the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, more three-dimensional and design aesthetics, and more recognizable.
(Source: BYD official micro)
However, in the eyes of many netizens, BYD's new logo seems to have changed and does not seem to have changed. Some netizens said bluntly, I feel that I can also go to be a designer, now after all, now change the logo is not to make the logo round, or to thicken the logo font, by the way in the compilation of a design concept, this is perfect.
Many netizens have also thought of the previous millet logo event, some people joked: how can this design fee have to be millions of it, as if it has changed, and it seems that it has not changed, a bit like Xiaomi's previous logo modification. Some people also asked, is it the same designer as Xiaomi?
It is understood that in March 2021, when Xiaomi changed the logo, it also caused a hot discussion. Xiaomi's current logo claims to have lasted three years, and was personally completed by the famous Japanese designer Kenya Hara, and it is said that it cost 2 million.
However, the new logo seems to be only changed by the square to the circle, which directly triggered the ridicule of the netizen group, and some netizens even suggested that Lei Jun "call the police on the spot".
On April 6, 2021, Lei Jun, chairman and CEO of Xiaomi Group, said in response to netizens' complaints about Xiaomi's new logo in the Xiaomi live broadcast room that a mature brand can only make small changes to the logo. (Article | "Finance and Economics" Weekly Tang Guo)