Remember that BYD Dolphin was crazy diss when it first announced the pre-sale price, saying that the battery life was too short, the price was too expensive, etc., but from the performance of dolphins in these months, this car did not disappoint BYD, and since August, the monthly sales of this car have been rising in a straight line. In December last year, Dolphin's sales exceeded 10,000 vehicles for the first time, reaching 10,016 vehicles, and in January this year, Dolphin continued to continue its good results, selling 10,602 vehicles, and has entered the monthly sales club for two consecutive months. From being ridiculed by the group to selling well, what is the reason behind this?
In the view of Tan Chejun, on the one hand, the brand factor, under the development trend of new energy, BYD can now be said to be full of spirit in the domestic market and has a strong appeal in the market. In January this year, BYD's total brand sales exceeded 95,000 vehicles, of which nearly 93,000 new energy models, ranking first in New Energy Vehicles in China. BYD's new energy product price coverage is also quite extensive, from 100,000 to 300,000 levels are involved, and the product line is also relatively dense, many consumers will also think of BYD for the first time when buying new energy products at the corresponding price.
In addition to the brand bonus, Dolphin's product itself is very competitive.
First of all, its internal and external appearance is not low, the appearance of the dolphin uses a new marine aesthetic style, the appearance is round and cute without losing sharpness, the details do not forget to emphasize the sports and fashion atmosphere, and the brand's other products are very different, and this affinity but not deviated from the trend of the design is obviously very popular with young people. The interior also shows a strong self-characteristics, the center console through a number of arcs outlined, conveying the flow and layering of the waves, the suspension screen of the center console is an iconic element of the BYD brand, and the scientific and technological atmosphere is also very good.
Secondly, although the dolphin is positioned in a small car, its internal space is not small, in the body length of about 4 meters 1, dug out a wheelbase of 2700mm, which is probably even Honda with the title of "space magic master" has to serve, the fit is under the same length, the wheelbase is only 2530mm. Obviously, the large space improves the dolphin's riding comfort, while the small size also has a very flexible shuttle ability and handling.
Dolphin's large space is the result of BYD's latest e-platform 3.0, which integrates a large number of scattered designs in the past, such as body battery integration and eight-in-one electric drive assembly, which also makes the model have better overall space capacity and utilization, while also effectively reducing the loss of power transmission and bringing better economy.
In addition, the configuration of the dolphin is not low, the entry model is less than 100,000 to provide a keyless start + entry system, and with NFC / Bluetooth / remote control key, the central control screen is 10.1 inches, with reversing image, Car Networking, OTA upgrade function, standard 5-inch LCD instrument, the rest of the version is equipped with a 12.8-inch screen, while the whole series is also equipped with heat pump air conditioning, alleviating the embarrassing situation that many electric vehicle owners dare not open the air conditioner in winter. In fact, in the current 100,000-level price range, there are basically no other models that use heat pump air conditioning.
In fact, the dolphin with a range of 301-405 kilometers can only be said to be decent compared with many models with a range of 500KM+ at the moment, but it is more than enough to meet the daily use of the city, and according to the extremely cold test of more than 40 models last year, the dolphin's endurance attenuation is far better than many models on the market, and the endurance rate of minus 20 degrees has reached 55.6%, and the blade battery is added to improve safety.
Another point is worth mentioning, the dolphin price of 9.68-12.48 million yuan has no discount at the terminal, and the price control is very good. Perhaps the current hot sales may only be the beginning, and whether it can reach a new high in the future is still very worth looking forward to.