The so-called "world martial arts, only fast is not broken", the automotive industry has such a dark horse, 3 years to harvest 400,000 users, and completed the perfect transformation from product sequence to independent brand, creating a new speed of development of China's cutting-edge SUV brand, it is Chery Holdings Jietu Automobile. Behind the rapid development, it is inseparable from its accurate "travel +" strategic positioning, user services and marketing system that keep pace with the times.
It is reported that on September 10, Jietu Automobile upgraded its user services at the 4th Fan Culture Festival and issued 6 major user service commitments, which further enriched its marketing service territory and once again showed the charm of "Jietu Speed".
6 major service commitments, more secure travel by car
This time, the 6 service commitments released by Jetour Automobile include "100% assured", "7 *24h real-time service", "appointment at will", "45-minute quick insurance", "exclusive service", "evaluation of good gifts" and other services, covering the whole process of after-sales car service. It can be seen that each service commitment gives users practical rights and interests, Jietu Automobile does not forget its original intention, always adheres to meet the needs of consumers to upgrade as its own responsibility, with better service for users to escort the travel, truly "think of what users think, worry about the user's worries".
There are no diamonds, no porcelain work. The reason why Jietu Automobile dares to make such a high standard of service commitment is not only because of its emphasis and determination to improve the service experience of users, but also because it has the support of continuous improvement of digital marketing service system.
Since May this year, the Jietu Auto APP has successively launched various intelligent service functions, taking professionalism, wisdom, exclusive enjoyment and connection as the service principle, and establishing an "online consultant-like relationship" with users through intelligent services. At the same time, the offline service center is also constantly improving, and Jietu Automobile provides users with a platform for online and offline communication and builds a complete intelligent service system. The continuous upgrading of service software and hardware has given Jietu Automobile enough confidence to promise users more and better services.
According to official sources, the six service commitments of Jietu Automobile will be successively operated in the national Jietu Automobile Service Center in mid-September this year. For the 400,000 Jietu car owners, this is undoubtedly a blessing, solving their worries about using the car; for the automotive industry, Jietu Automobile's move has played an exemplary role, providing New Ideas and high standards for Chinese car brands in terms of user services.
Anytime, anywhere, the shortcut is with you
In the past three years, Jietu Automobile has always adhered to the original intention of the "Travel +" strategy, taking users as the center and innovating services to build multiple user contact points. Attract users with the three marketing concepts of "understanding customer needs, marketing close to customers, and pleasing customer experience"; serve users with the 3W service concept of "anytime, anywhere, and at will"; and continuously enhance users' sense of experience and pleasure through fan culture festivals, Jiemeng self-driving tours, user co-creation meetings, family banquets and other activities. Jietu Automobile continues to take new steps in user operation, open up new directions, and innovatively propose to create "our Jietu" with users.
At present, Jietu Automobile has held 4 fan culture festivals, with a total of 1500+ activities, 80,000+ user participation, 30% user referral rate, and 61% of users under 35 years old... This data is enough to see the effectiveness of its efforts in terms of user services.
User-oriented, service as the soul, Jietu Automobile is gradually becoming the "new force" of China's SUV brand, carrying the banner of user service of China's cutting-edge brands, Jietu Automobile is at the right time.