The development level of the home furnishing industry can truly reflect the level of people's material quality of life and the degree of national social and economic development, as well as the level of development of contemporary lifestyle and residential civilization.
Since the reform and opening up, the mainland home furnishing industry has achieved rapid development and high-quality development. This industry from small to large, from weak to strong, not only shows the strong strength of China's economy, but also provides a solid backing for the Chinese people from the residents have their own houses to the excellent houses of the residents.
In the midst of anxiety and anticipation, 2022 is coming as promised. In the new year, what new changes will be made in the home furnishing industry? What new opportunities can the rapidly developing door and window industry usher in in recent years?
On the occasion of the opening of the new year, Mr. Ma Junqing, chairman of Milan Window, was interviewed by the media in Beijing, and in the opening dialogue full of "dry goods", let us open a new journey of the door and window industry in 2022.
Under the "double carbon" goal, there is a big opportunity for system doors and windows
Howard P. In his book "The Social Responsibility of Businessmen", R. Bowen argues that "entrepreneurs have the obligation to formulate the company's business strategy based on social goals and values". To a certain extent, in the face of the implementation of the "double carbon" strategy, enterprises must also re-examine the sustainable development strategy, combine the business, and establish a complete planning system to better practice social responsibility.
At the beginning of the interview, talking about the development opportunities of the door and window industry and the development strategy of Milan Window in recent years, Ma Junqing clearly said: The development of an industry and an enterprise can truly realize corporate value only by assuming social responsibility.
The goal of "double carbon" is not only a social responsibility that an enterprise should fulfill, but also a big outlet for the door and window industry under the "double carbon" strategy. According to the data, The current area of existing buildings (that is, existing houses) in China is more than 60 billion square meters, and the carbon emissions are about 20%. With the issuance of the "Beijing Green Building Creation Action Implementation Plan (2020-2022)", Beijing took the lead in implementing the fifth step of energy-saving design standards for residential buildings (residential building energy-saving design standard DB11/891-2020) in 2021. This requires the K value of doors and windows (K value is also called heat transfer coefficient) to reach 1.1 at the standard level, which has become one of the highest standards in the world, which undoubtedly increases the importance of doors and windows in building energy efficiency.
As we all know, in the improvement of building energy saving, the use of energy-saving technology, technology, equipment, materials and products, improve thermal insulation performance and heating heating, air conditioning and cooling system efficiency, strengthen the operation and management of building energy systems, with the development of technology, doors and windows in building energy conservation has become an important breakthrough, its contribution rate with the improvement of energy-saving standards and more prominent importance. Therefore, with the promotion of the "double carbon" strategy and the upgrading of energy-saving standards for real estate buildings, the door and window industry will usher in historic development opportunities.
Technology changes lives, innovation empowers the future
The construction of ecological civilization is related to the future of mankind, and building a green home is the common dream of all mankind. As the earliest brand to advocate energy-saving systems for doors and windows, Ma Junqing said: "Green, low-carbon, environmental protection and environmental protection are the common goals of mankind. ”
Ma Junqing believes that door and window enterprises and energy conservation and environmental protection are inseparable, and they are closely linked. Under the premise of solving the function of door and window use, the system door and window has been committed to improving the performance of doors and windows, such as water tightness, air tightness, thermal insulation, heat insulation, wind pressure resistance and so on. The development of these technologies is precisely in line with the ecological concept of energy conservation and emission reduction, and realizes the same track of enterprise development and social responsibility.
At the same time, the home furnishing industry has always been considered a resource-consuming industry, especially the demand for wood in the woods is very large. In fact, what few people know is that there is also a distinction between "juvenile forest", "middle-aged forest", "mature forest" and "over-mature forest" in the forest system, among which the economic value and beneficial efficiency of the stand of "over-mature forest" have begun to decline, and if reasonable logging and renewal is not carried out, it will also lead to natural disasters. The timber of Milan Window adopts the ecological forest products of the international forest certification, and under the professional economic management of forest products, scientific forest harvesting and renewal are carried out, that is, to ensure the sustainable development of forest resources, and also to make a strong contribution to reducing carbon emissions.
In terms of technology, Milan Window has spent nearly two decades to introduce, learn and innovate the technology of system doors and windows, and finally launched the milux system with independent intellectual property rights and invention patents, which has caused a huge sensation in the door and window industry. The birth of this system perfectly explains what the high quality of doors and windows is, and the safety, thermal insulation, heat insulation, sound insulation, air tightness, water tightness, etc. required by high-quality doors and windows have achieved the level of leading industry change, and then promoted the technological upgrading of the entire industry. This is also the window of Milan in the face of standard upgrades, consumption upgrades and indomitable confidence, with its strong product force and leading technical level, Milan window of the ultra-low energy consumption passive system doors and windows successfully applied to the future building vane of Xiong'an New District first standard - Xiong'an Citizen Service Center project.
Technology is the driving force behind changing lives, and innovation is undoubtedly a positive response to the future. The inverted translation window of the Window of Milan is a reflection of innovation. The opening and closing of traditional doors and windows is nothing more than opening and opening outside, but the opening occupies the indoor space, and the opening has a certain complete hidden danger. The inverted translation window of the Window of Milan innovatively solves this problem, integrating safety, beauty and sealing, completely changing the way doors and windows are opened and closed, and adding excitement to the perfect home life.
Regarding intelligent manufacturing and digital construction, Ma Junqing said in the dialogue: "Milan Window cannot achieve today's achievements without digital construction. "As the first enterprise in the door and window industry to introduce digitalization, Milan Window is also the best door and window company to apply digitalization so far. Through years of digital construction, Window of Milan has collected big data from the front end to send orders to the factory with one click, and then automatically produced through intelligent production line analysis data, and the whole process has truly opened up the front and back end and realized the closed loop of work. In 2021, the Milan Window System Aluminum Alloy Window Industry 4.0 Intelligent Production Line was unveiled, which truly realized the fully automated link of the intelligent production process of the system aluminum alloy window, and achieved the perfect combination of high quality and high efficiency. This achievement represents the highest level of China's door and window industry, lays the leading position of Milan Window industry, highlights the development strategy of its international brand, and is worth learning and learning from industry enterprises.
"How do you define a good door or window?"
"Good doors and windows are system doors and windows."
Ma Junqing believes that good doors and windows must first be systematic, and meet the functional and performance indicators required by various buildings. The function is the opening method of doors and windows, and the performance refers to water tightness, air tightness, thermal insulation, heat insulation, sound insulation, wind pressure resistance and so on. The guarantee of these functions and performance is a door and window system with a strict scientific basis, and each purpose of the door and window must have a corresponding system.
"Good doors and windows must be high-value."
The analysis of Milan Window for high value is first of all the guarantee of the production process, such as the aviation-grade processing accuracy of its products 0.01mm, followed by the understanding of fashion, the products of Milan Window subvert my inherent cognition of doors and windows, with its simple and calm tone, fresh and lively design, unique quality and so on to become a beautiful scenery in the home space. The other is the blessing of the designer, good products need better design to achieve, good products need more effective landing methods. To this end, the "Ten People Here" IP design activity jointly created by Milan Window and Youju allows good doors and windows to enter the designer's vision, into thousands of households, and accurately touches the ingenuity of Milan Window to designers and end consumers, further deepening the brand image of Milan Window "Fashion Door and Window Designer".
Smart doors and windows with the blessing of science and technology are fashionable doors and windows, which meet the strict requirements of design for function. Milan Window has always been adhering to the corporate mission of "guarding the quality life of thousands of households with fashion doors and windows", and implements its concept into every product detail, achieves a good window with original design and ingenious quality, and transmits the trend charm with high value.
In this regard, Ma Junqing said proudly: "There are two kinds of people in the Window of Milan, and there are only these two kinds of people. The first type of person is the designer, and the second type of person is the craftsman. Good equipment coupled with good craftsmen and good designers can finally perfectly present a good door and window. Whether it is the home furnishing industry or other industries, the problem of "talent" is always an eternal topic. Kazuo Inamori once said, "Vocations are not accidental, but are made by myself." Obviously, Window of Milan has not only been at the advanced level of the industry in technological innovation, but also has its own unique culture in the cultivation and management of talents, which may be the answer to the fact that Window of Milan has been able to maintain the industry leader queue for more than two decades.
Entering 2022, with the intensification of competition, home furnishing companies are also facing new opportunities and challenges. This is a big era of radical change, full of uncertainties, but such times often contain major opportunities. As a leader in the door and window industry, Ma Junqing believes that the overall market volume of doors and windows is huge, and a large amount of consumer demand still needs to be released. The next few years is a favorable period for the development of the door and window industry, the implementation of the "double carbon" strategy will create a large number of new demand for doors and windows consumption, doors and windows brands must grasp this time window, layout and change.
After 23 years of hard work in the door and window market, Milan Window can always make strategic evolution in response to the situation, both a leader and a challenger, leading the upgrading and evolution of the system door and window industry, with deep technical accumulation and mature product layout, gradually occupying the mainstream position in the market competition.
Under the tide, the door and window market outlet has emerged, from product innovation in the consumption upgrade environment to the strategic evolution under the goal of "double carbon", Milan Window is taking an excellent attitude to seize the opportunity of rapid growth of the door and window market, contributing to the progress and development of the door and window industry.