Three Words Finance news on February 16, according to the "FMCG" report, a number of Wenheyou employees broke the news that Wenheyou has launched a round of large-scale layoffs a few years ago, and more than 60% of the departments have been laid off; years later, a new round of layoffs is still continuing.
According to public information, Wenheyou is a brand of Hunan Wenheyou Cultural Industry Development Group Co., Ltd. At present, it has a series of brands such as Wenhe Youlao Changsha Fried Society, WenheYoulao Changsha Lobster Restaurant, Wenheyou Large Sausage, Wenheyou Stinky Tofu, M M CH, Wenheyou Lao Changsha Takeaway and so on.
It is reported that Wen Heyou was once called "the world's first long team" of the Internet red catering, many promotional articles have described its "queue number 13000, queue for 8 hours, daily sales of more than 100 million" and so on. Wen Bin, the founder of Wen Heyou brand, wearing a vest and black pants fork, fanned a fan to lead Ma Yun and others to visit his food stalls Are also often seen in various promotional articles.
Shenzhen Wenheyou also sold 600 yuan a cup of milk tea "sky-high price", according to reports, Shenzhen Wenheyou opened on the day, the number of queues exceeded 50,000, some consumers at 4 a.m. to go to the queue.
Wen Bin, the founder of the company, also said, "I am not selling crayfish, I am selling culture." Wen Heyou previously advertised that the company adopted the "catering + cultural creation" model to bring together classic snacks from all over the country, making the brand a net red shop with strong cultural appeal.
Regarding the layoff information, Wen Heyou responded that the layoffs were normal personnel changes caused by the company's business adjustments. At present, many positions in the company are still recruiting, and there will be new people in the next year. And the company's various projects are advancing, and there will be new projects.
In previous media reports, Wen heyou was sought after as a "typical new consumer product", "super IP", etc., and analyzed the underlying logic of Wenheyou. This is in stark contrast to the news of layoffs.