Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18%
Car stuff
2024-05-16 19:04Posted in Beijing Automotive Creators
Car stuff
Author | Janson
Editor | Zhihao
Che Dongxi reported on May 16 that the exclusive report released by the 21st Century Business Herald showed that Li Auto launched a new round of company-wide employee optimization plan after the "May Day" holiday, and the total optimization ratio is expected to exceed 18%.
According to the 2023 financial report, Li Auto has a total of nearly 31,600 employees, which means that more than 5,600 employees may be involved in this optimization.
According to the report, in this optimization, employees in the recruitment department, sales and service operation department and intelligent driving department will be greatly affected.
Specifically, the number of employees in the sales and service operations department will be reduced by more than 400, the number of employees in the recruitment department will be reduced from more than 200 to 40-50, and the number of employees in the intelligent driving team will be reduced to less than 1,000 people.
It is understood that the management of Li Auto passed the final layoff list at the end of April, and this round of employee optimization plan was officially launched in the first week of May, and most of it is expected to be completed by the end of May.
For the optimized employees, Li Auto will implement an N+1 compensation policy. Li Auto hopes to complete most of the personnel optimization plan before the lifting of the employee stock ban on June 15 to reduce the cost of stock cashing.
The report also pointed out that the overall goal of Li Auto is to reduce the proportion of employees recruited by the society and increase the proportion of employees recruited on campus.
According to the report, "the company will prioritize the protection of the 2022-2024 class of school admissions, and if the jobs of everyone cannot be guaranteed, the class of 2022 will be prioritized for retention." ”
▲ Li Auto related people: No comment
In this regard, Che Dongxi also asked the ideal car for verification for the first time, and the ideal side said that it had no comment.
As of press time, Ideal has not responded to the rumors.
▲Ideal Douyin opens "Only mutual friends comment"
At present, the ideal Douyin has been adjusted to the mode of "only allowing mutual friends to comment", as an official account with only 86 mutual users, this move can be understood as "deemed to close the comments".
1. Ideal rapid layoffs Relevant people: No comment
The ideal layoff can be said to be very rapid. Che Dongxi also detected some related messages on social platforms such as Maimai.
▲Ideal former employees broke the news about layoffs
According to a former employee of Maimai Shangli, the list was determined the night before, and the relevant employees were talked to the next morning, and the employees had left in the afternoon, and their related Feishu accounts had been cancelled.
▲ What some ideal employees have seen and heard about layoffs
In addition, the above statement was confirmed by the statement of some relevant person on social media, who mentioned that the department in Shanghai is indeed in the process of optimizing employees, including the department where his classmates work.
In this optimization, the R&D department mainly affects school enrollment and low-level employees. The list was provided directly by management, and after communication between the employees and management, the employees left in the afternoon of the same day.
It can be said that at present, Ideal may indeed be carrying out a rapid layoff action.
In this regard, the Che Dongxi reporter asked the ideal side for verification, and the other party said that he had no comment.
Second, the ideal rapid expansion after the reflection on the reduction target
Previously, Li Auto's financial performance was very good, and it was also the only profitable car company among the new forces.
According to Ideal's 2023 financial report, the company delivered a total of 376,000 new vehicles and achieved a net profit of more than 11.8 billion yuan, becoming the third new energy vehicle company to achieve profitability after Tesla and BYD. This performance also allowed Ideal to set an annual sales volume of 800,000 units and begin to expand.
▲Not long ago, Ideal held a ceremony for 500,000 production vehicles to roll off the assembly line in its production line
However, this year, whether it is the ideal MEGA turmoil, internal letters, and organizational structure changes, it has cast a layer of uncertainty on the development of the ideal.
At the end of March 2024, Li Auto made a round of price cuts based on various considerations, and lowered its sales forecast from 800,000 units to 56-640,000 units.
With the decline in gross profit margin and the downward revision of sales expectations faced by price reductions, Ideal had to adjust the scale of its previously expanded personnel.
This may be the reason for this rapid layoff.
▲Ideal L6 promotional poster
At present, the latest release of the Ideal L6 is also an important part of the revitalization of its market performance.
The price range of ideal L6 is easier to go to, which will help the current annual sales target of 560,000-640,000 units of Li Auto, but at the same time, this price range is also the most competitive price range at present, and it is not easy for Ideal to play this card well.
Previously, Zou Liangjun, senior vice president of Li Auto, had said in an interview that the ideal L6 would challenge the monthly sales target of 30,000 units after its launch. It can be seen that Li Auto has market expectations for this car.
At present, the ideal will be open source and reduce expenditure to do all the operations, as for whether it can work, it will take time to speak.
Conclusion: Ideal starts organizational optimization again
After Li Xiang sent an internal letter to reflect, the ideal internal adjustment has been underway.
Whether it is the restructuring of the organization or the large-scale layoffs that may affect more than 5,600 people, it may be part of the current ideal corporate adjustment.
It can be said that such adjustments will continue at present.
But we also need to look at the problem dialectically, and if the ideal moves towards a positive cycle through continuous adjustment, it will be meaningful to optimize the layoffs and other optimizations during this time.
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Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18% -
Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18% -
Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18% -
Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18% -
Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18% -
Heavy! It is rumored that Li Auto began to lay off employees, accounting for more than 18%