Break out against the trend! Foshan's convention and exhibition industry ranks among the first echelon of conventions and exhibitions in prefecture-level cities across the country

"Tanzhou Convention and Exhibition broke through after the epidemic, and flourished in the national convention and exhibition industry with a bright report card, driving and leading Foshan's convention and exhibition industry to rank among the first echelons of the development of the convention and exhibition industry in prefecture-level cities across the country." On February 16, the Sanlongwan Management Committee held a media briefing on the "Implementation of the Task of the 13th Party Congress of Foshan City: "Building the First Brand of National Industrial Convention and Exhibition" Tanzhou Convention and Exhibition Action Plan, at which Zhang Yun, deputy director of the Sanlongwan Management Committee, summarized and reviewed the relevant situation of tanzhou convention and exhibition after the establishment of the exhibition, especially the breakthrough after the epidemic, and said that in the fierce competitive environment of the construction of convention and exhibition venues across the country and the continuous increase of convention and exhibition development policies, Tanzhou Convention and Exhibition dares to try, dare to be the first, and use the "6 major war methods" It has embarked on a unique road of industrial exhibition development, and provided a Foshan sample of exhibition to promote the high-quality development of the real economy for the whole country.

Foshan's convention and exhibition industry ranks among the first echelon of conventions and exhibitions in prefecture-level cities across the country

According to its introduction, since the opening of the exhibition hall in 2016, Tanzhou Convention and Exhibition has held nearly 270 exhibitions and activities, with an exhibition scale of more than 3.5 million square meters (excluding days) and more than 4.2 million professional visitors. Especially in the past two years, in the case of a global convention and exhibition industry shrinking by more than 68%, Tanzhou Convention and Exhibition has safely held nearly 140 exhibitions and activities after the epidemic, with an exhibition scale of nearly 1.3 million square meters (excluding days), received nearly 1.2 million visitors, and signed 34 new exhibition projects.

Up to now, Tanzhou Convention and Exhibition Center has 40 exhibitions in 2022, with an exhibition scale of about 950,000 square meters, covering the textile industry, household appliances, plastics and rubber, woodworking machinery, ceramic building materials, etc. Among them, there are 35 industrial exhibitions, accounting for 87.5%; the exhibition area of industrial exhibitions is about 815,300 square meters, accounting for 85.8%.

"In the same level of pavilions, Tanzhou Convention and Exhibition has sprung up, forming a beautiful scenery in the national and even global exhibition industry. Through the unremitting efforts of Tanzhou Convention and Exhibition and the breakthrough against the market, Foshan Convention and Exhibition Industry has been ranked among the first echelon of the development of the convention and exhibition industry in prefecture-level cities in China in 2021. Zhang Yun said that at present, Foshan convention and exhibition brand has been launched, in 2021 released in the "2020 China Exhibition Statistics Report" and "2020 City Convention and Exhibition Industry Competitiveness Index Report", driven by Tanzhou Convention and Exhibition, Foshan Convention and Exhibition Industry has leapt to the first echelon of the development of the convention and exhibition industry in prefecture-level cities across the country. Foshan convention and exhibition brand has been well-known throughout the country, and Foshan's urban and industrial image has become louder in the country.

The "6 Great War Methods" that make Tanzhou Convention and Exhibition Center strive to be the first

Zhang Yun said that behind the eye-catching achievements, Tanzhou Convention and Exhibition has found the focus and breakthrough of the work, dared to try, dared to be the first, and embarked on a unique industrial exhibition development road with the "6 major war method", providing a Foshan sample for the whole country to promote the high-quality development of the real economy.

One of them is the characteristic, differentiated and precise positioning of Tanzhou Convention and Exhibition, and the brand strategy of holding exhibition halls in the country is the first in the country. In 2020, the pioneering planning and release of the Tanzhou Convention and Exhibition brand strategy, put forward the strategic positioning and target requirements of "China's first industrial exhibition hall", issued the voice of building the first brand of industrial exhibition, became the first professional venue in the industry to release the brand strategy, and was also the first exhibition platform in China to clearly focus on industry. Tanzhou Convention and Exhibition firmly adheres to the original mission of "promoting production with exhibitions and rejuvenating the city with exhibitions", adheres to the road of characteristic and differentiated development, always takes "the first brand of industrial exhibitions" as the goal, and strives to optimize the business environment of exhibitions and create advantageous brand exhibitions.

At the same time, with the strong support of the party committees and governments at all levels in Foshan, Tanzhou Convention and Exhibition insists on grasping epidemic prevention and control on the one hand, and the development of exhibitions on the other, strictly implementing the epidemic prevention requirements at the municipal, district and town levels, providing a good environment for the safe holding of exhibitions under the normalization of the epidemic, and has safely and successfully held 133 exhibitions and conference activities after the epidemic.

In addition, under the normalization of epidemic prevention and control, Tanzhou Convention and Exhibition quickly planned to develop new ideas, took the initiative, paid close attention to the domestic and international epidemic prevention and control dynamics and exhibition situation, and visited more than 800 brand enterprises and business associations in various industries from 2020 to 2021, and inspected more than 50 foreign brand exhibitions, signed a contract to introduce 34 new exhibitions, covering equipment machinery, hardware mechanical and electrical, smart home and other categories. Take multiple measures at the same time, respect the laws of the market, continue to stimulate market vitality, and vigorously recruit exhibitions and conferences.

Zhang Yun said that Tanzhou Convention and Exhibition also resolutely implements the requirements of the municipal party committee and municipal government to create a first-class business environment as the "No. 1 reform project", and strives to create a highland for the exhibition business environment. For example, to achieve one-stop exhibition services and approvals, around the whole life cycle of the exhibition, Tanzhou Convention and Exhibition provides one-stop, full-chain services including epidemic prevention and control, and comprehensively improves in promoting centralized and efficient administrative approval, promoting the standardization of exhibition services and providing diversified services, and strives to achieve "carrying bags to organize exhibitions", based on which to promote the formulation of local standards for exhibition services.

In addition, Tanzhou Convention and Exhibition also actively builds a "convention and exhibition +" ecosystem that integrates multiple formats. On the one hand, with the strong chain of the exhibition industry chain as the main direction of attack, with the venue as the depression, attracting the leading exhibition organizers and exhibition supporting service enterprises to settle in, improving the Tanzhou convention and exhibition industry chain, creating a convention and exhibition industry zone, promoting the venue and industrial chain partners to warm up, and has now settled in more than 30 exhibition organizers and supporting service providers including Zoomlion Rubber, Shanghai Huahao, Zhenwei, etc. On the other hand, we will create a new form of cross-border composite new format of Tanzhou convention and exhibition, and form a new form of "convention and exhibition +" industry through exhibition + prize competition, exhibition + vocational education, exhibition + cultural tourism.

Tanzhou Convention and Exhibition also provides a communication platform for customers and enterprises across the country and even the world, through the exhibition activities "set up a stage", technical capital roadshow, supply and demand docking and other "singing", for the development of upstream and downstream enterprises in the industry, give full play to the role of exhibition service industry upgrading, service the high-quality development of the real economy. Zhang Yun said. Among them, the "Internet +" Expo and the Guangdong (Foshan) Industry Fair double exhibition jointly organized, forming an exhibition platform of "Internet + Industry", which promoted the intention to trade 530 million yuan and served the digital and intelligent transformation of the manufacturing industry; the 25th National Invention Exhibition had more than 800 exhibitors, exhibited more than 2,300 invention projects, and carried out investment and cooperation roadshows during the exhibition, contributing to the landing of nearly 1 billion yuan of projects in Foshan.

Writing/Photography: Nandu reporter Chen Feilong correspondent Huo Erman