Text | Wu Shidi
Edit | Pan Xiaoyu
36Kr learned that the technology mother and baby brand "Panda Bubu" has recently completed a 10 million-level angel + round of financing, and this round of financing is exclusively invested by Xiaohongshu. Previously, Panda Bubu had received angel round investment from sequoia China Seed Fund.
For new mothers, breastfeeding is one of the most common problems in the "novice period". Long, frequent pumping during lactation means that choosing a suitable breast pump is important. In the Little Red Book, there are nearly 230,000 notes about the "breast pump".
At present, there is a polarization of breast pumps on the market. Foreign brands represented by Medela and Berwick occupy almost all high-end market shares, but the products are mostly customized and developed by foreign mothers; while domestic brands based on factory brands have prices of less than 500 yuan, and there is a problem of general performance and poor experience.
Based on this, Panda Bubu was established in February 2021, focusing on the science and technology mother and baby track, focusing on product planning and research and development around three product lines of breastfeeding, postpartum rehabilitation and baby and child monitoring. At present, the products under research are mainly concentrated in the breastfeeding scene. Wei Yucheng, founder and CEO of Panda Bubu, revealed that Panda Bubu will be listed in three products in the second half of 2022, including professional-grade breast pumps, wearable breast pumps, and wireless baby and child hair dryers, of which breast pumps are the core products.
Panda Cloth Product Model
Wei Yucheng told 36Kr, "The performance of the pump, the core component of the breast pump, will directly affect the user experience. "The pumps used in the breast pumps on the market are two types of diaphragm pumps and piston pumps, of which the pumping experience brought by the piston pump is better, but the cost is higher than the diaphragm pump.
Panda Bubu adopts a self-developed piston pump, which is debugged according to the physical conditions of Chinese mothers in terms of technical parameters such as suction and discharge frequency and suction and discharge strength, so that the breast pump can be sucked faster, more and more comfortably. Another portable breast pump, currently imported from Japan light, small piezoelectric ceramic pump, at the same time, Panda Bubu is also independently developing piezoelectric ceramic pumps.
In addition to the core performance, the product experience details are also factors that consider the quality of a breast pump. Wei Yucheng believes: "The breast pump is one of the products that nursing mothers use for the longest time, so this is not only a tool, but to do a good job of experience in each use scenario." "Therefore, Panda Bubu focuses on multiple scenarios such as night sucking, storage, and cleaning to optimize the user experience." Taking the night suction scene as an example, through the night light design scheme, the light is softer, eye-protecting and warm and healing.
These insights into the need for user experience details come from the seed users of Panda Bubu. The company launched the "Best Friend Program" in the early stage of research and development, inviting users to deeply participate in product research and development. The investment of Little Red Book will also help Panda Bubu get more seed users.
Best Friends Program
Talking about the future development, Wei Yucheng said, "China's women's health needs will grow greatly, and our judgment is that the health consciousness of Chinese women will awaken within 3-5 years." Now what the team has to do is to create a lot of value in the feeding scenarios that Chinese female users pay more attention to, and launch better solutions for the needs of modern women. And continue to lay out in the women's health track to accumulate team strength."
In terms of sales plans, Panda Bubu will also consider going to Japan, South Korea, southeast Asia, and gradually expand the European and American markets. In terms of category expansion, in addition to maternal and infant products, Panda Bubu will launch more diverse scientific and technological products around women's menstruation, sexual health, reproduction, feeding and aging in the future.
As an investor in this round, the Xiaohongshu investment team believes: "Technology is an important trend in the maternal and infant industry, and China needs better maternal and infant products and cutting-edge technology maternal and infant enterprises to bring mothers a more efficient, more convenient and warmer fertility experience." Panda Bubu team starts from the user to make products, experiences, and brands. And has a complete product development and brand sales team. We are optimistic about the Panda Bubu brand and team, and hope to be able to work together to warm every mother with science and technology. ”