Winter Olympic ceramic cup, AR light and shadow show... Shandong cultural and creative products show the beauty of art

The 2022 Shandong Provincial Work Mobilization Conference clearly proposed to "strengthen cultural publicity and innovation": we must make greater efforts to promote cultural "two innovations", create a new highland for civilization exchanges and mutual learning, explore a new path for the integration and development of culture and tourism, and polish the brand of "Hospitality Shandong, Good Product Shandong". It is necessary to strengthen propaganda and guidance and innovation, and the vast number of cadres must be good commanders and combatants, as well as propagandists and guides, and gather the strength of all aspects to form a powerful positive energy to promote high-quality development. Here, I would like to recommend two typical cases of cultural publicity and innovation, please read them.

AR light and shadow show, "lit up" by Shandong enterprises

Empower art and culture with the power of scientific and technological innovation

□ Zhao Lin, a reporter of this newspaper

In the cheers of the countdown, the "Little Wild Waist" of Canton Tower bloomed beautiful fireworks in the brilliant lights, and the subsequent theme scenes such as interstellar travel and the Winter Olympics brought unprecedented visual shock to the audience. This year Chinese New Year's Eve night, this AR light and shadow show that is different from the traditional light show is popular all over the Internet.

This AR light and shadow show is from Qingdao's Jindong Digital Creative Co., Ltd. and video creative company "Renjia See". This is the same kind of product exported by this Shandong company after the "Qingdao TV Tower New Year's Eve AR Light and Shadow Show" on New Year's Day this year. During the Spring Festival, Jindong Digital Chuang also launched similar products in Yangquan, Shanxi and Beijing, bringing an unparalleled visual feast for the New Year in various cities.

Where is the Taste of the Year? This is a hot topic when the Spring Festival comes. In the view of Zhou Anbin, chairman of Jindong Digital, AR Light and Shadow Show has added a refreshing new year flavor to the traditional Spring Festival with innovative scientific and technological power. "We always reminisce about the rich festive atmosphere of our childhood, and we long for the warmth of the flower market. Now, 'scientific and technological aesthetics + urban landmarks' allow creative vision and digital technology to perfectly integrate and recreate the lively festival celebrations in people's memories. ”

Different from the traditional light show that is visible to the naked eye, the "AR Light and Shadow Show" realizes an immersive experience of "immersive" through certain media participation. Standing in front of the screen, you can see creatures in the deep sea swimming around you, astronauts from space holding hands with you, and even interacting with the "ice pier" in the Winter Olympic Field.

Han Qi, head of the Jindong Digital Innovation brand, introduced that on New Year's Day this year, the "Qingdao TV Tower New Year's Eve AR Light and Shadow Show" was staged, this small video of less than 3 minutes, with the Qingdao TV Tower and the Pier as the background, a series of seemingly real naked-eye 3D visual effects were popular throughout the network, and more than 80 million people forwarded it around the world within 36 hours of release.

Why is the AR Light show so popular? Zhou Anbin believes that the AR light and shadow show is a digital upgrade of the traditional light show, which is more scientific and technological, innovative, more perfect visual presentation, and stronger artistic appeal. Since the AR light and shadow show mainly relies on digital technology to achieve, and is displayed and promoted online, more cultural content combining technology and art can be presented. Through immersive remote communication, people can cross the space and achieve "immersive" viewing.

"The popularity of the AR light and shadow show has brought us a large number of orders." Zhou Anbin said that at present, Singapore, Canada and some domestic institutions have contacted Jindong Digital Innovation through various means to propose cooperation intentions, "We treat each order carefully, combining history and culture and urban characteristics to create each product." Because all technology serves the real world, only if it serves people's material and spiritual life, technology has value and significance. ”

The "Winter Olympic Cup" has won a good reputation outside the venue

Zibo ceramic products show the beauty of humanities and arts

□ Reporter Wang Jiasheng

The lid of the Temple of Heaven, the body of the cup printed with the emblem of the Winter Olympic Games, and the cup and plate surrounded by ten kinds of cartoon patterns of the Winter Olympic games - this "Winter Olympic Cup", which is used as the porcelain and gift gifts designated for the Beijing Winter Olympic Games, was specially designed for the Beijing Winter Olympics by Shandong Siyuan New Materials Co., Ltd. from Zibo High-tech Zone.

In October 2021, Shandong Silicon Yuan received the task of designing and producing porcelain for the Winter Olympics, and the company's design director Mao Xiaodong led the team for more than two months, after 12 rounds of revision and polishing of the design plan, the final draft was finalized and successfully delivered, winning praise outside the venue.

Mao Xiaodong introduced that the styling design of the "Winter Olympic Cup" adopts the traditional Chinese concept of heaven, earth and people, which is composed of three parts: cup lid, cup body and cup and dish, which means that the holding of the Winter Olympics is suitable for the time, place, and people.

The lid of the cup borrows from the heavy eaves structure of the Temple of Heaven Prayer Hall, which is of the highest specification in the regulation of traditional architecture in the mainland and has become a cultural symbol of the Chinese nation. The handle is an ergonomic redesign of the jade dragon shape of the Hongshan culture.

The decorative design of the "Winter Olympic Cup" revolves around the emblem of the Winter Olympic Games, showing the spirit of the Winter Olympics and interpreting the winter Olympic theme of "together to the future". "We use snowflakes as decorative elements, respectively, in the lid, cup body, cup saucer decorated with five snowflakes symbolizing the five rings of the Olympic Games, these snowflake decorations using the silicon yuan newly developed 'new doucai' technology, cleverly hidden in the glaze, in a certain light will appear, very traditional Chinese poetic aesthetic realm." Mao Xiaodong said.

In the choice of materials is also extremely elaborate, the "Winter Olympic Cup" is the use of silicon wafer material independent research and development of high-end daily fine porcelain - high quartz porcelain. Why did you choose this porcelain variety? Mao Xiaodong explained: "High quartz porcelain is the only new porcelain species independently invented by Chinese in modern times, and has won the international gold medal, which is also the first invention gold medal won by mainland daily porcelain in the world. As far as porcelain itself is concerned, high quartz porcelain is a kind of warm-tone porcelain, especially under the light, there will be a feeling of jade, its thermal stability, mechanical strength and permeability, are better than the general ceramic varieties on the market now. Therefore, we use high-quartz porcelain, which can also reflect the advanced technology of Chinese ceramics. ”

Zibo has a profound ceramic culture heritage, in recent years, Zibo ceramic industry continues to develop and innovate, brand influence is increasing. "We are very proud and proud to be able to make a reception cup for the Winter Olympics, and we are going to use the 'Winter Olympic Cup' to present the artistic beauty and humanistic beauty of Chinese ceramics." Mao Xiaodong said.