At the beginning of June, Tuesday Ke, the ancient anchor, announced the resumption of broadcasting, and for a while, the entire platform of Douyu was creating momentum for it, and various open-screen advertisements could be described as endless, which really attracted the attention of many viewers. But now, after half a month, I found that Tuesday Ke did not seem to have returned to the peak as everyone imagined, and its popularity was not as strong as expected.
On the day of the rebroadcast, the popularity of Ke ke on Tuesday was indeed bursting, and in the case of 2 million diversion with his own trumpet, the peak popularity of the day was as high as more than 19 million, and the gift income also reached 2.3 million. Although such data is not as grand as the grand situation when the top anchors such as Xuxu Baby and PDD were stationed in Douyu, in this era, it is also very amazing.
Unfortunately, such a peak of popularity is like a flash in the pan, according to the data of the tripartite platform, on the second day of the rebroadcast, Tuesday Ke's gift income fell off a cliff, from 2.3 million on the first day to 200,000. Logically speaking, if the real gift income of 200,000 yuan a day is also considered to be the proper head anchor of the current live broadcasting industry, but Tuesday Ke did not maintain it.
From the official rebroadcast at the beginning of the month to now, it is exactly half a month, but within 15 days, Ke only broadcast live for 11 days, and several times it is live broadcast for a day off. Such three days of fishing and two days of drying the net, naturally also reflected in the gift data, according to the relevant data can be seen, Tuesday Ke's gift income since the replay, has been showing a continuous decline.
The 2.3 million on the day of the replay was the peak, the next day a cliff-like decline, the next day's income is even less than a day, until the recent income is even only a few thousand yuan, for other small anchors This data is not bad, but put on Tuesday Ke, it is completely unbearable to look at. In addition to the gift data, more importantly, in terms of popularity, Tuesday Ke's popularity is also gradually losing.
The popularity here is not the popularity of the live broadcast platform, after all, everyone understands the heat, but the number of bullet screens that can most intuitively feel the heat of the anchor. Although there are still many robot barrages on major live broadcast platforms, the contrast is still more convincing, and the number of bullet screens on Tuesday Ke has now dropped from more than 76,000 people on the day of the rebroadcast to 3,815 people (19th data), and the decline is shocking.
The popularity of the rebroadcast plummeted for 15 days, and Tuesday Ke, who had high hopes for Douyu, did not carry the flag, what is the reason for this? In fact, in the final analysis, there are two points, the first is that the times have changed, this is not the era when Douyu F4 dominated the live broadcast circle, and the audience who knows Tuesday Ke is only a few old fans. The second reason is that Tuesday Ke himself, once chose to run with the local tycoons without a word, regarded the fans as nothing, and now comes back after the breakup and wants to get the favor of fans again, which is such a good thing.
On the whole, The plummeting popularity of Ke ke on Tuesday has become settled, and it is almost impossible to return to the peak, coupled with her behavior of taking leave from time to time, to be honest, it is not easy to insist on live broadcasting for a year, right, do you think?