Shanghai, China, February 15, 2022 – Sports lifestyle brand Lululemon recently launched two new products containing the innovative renewable material Mylo in limited quantities in China – the "2-in-1 Yoga Mat Storage Bag and Meditation Cushion" and the "Barrel Luggage Bag". As one of the founding members of the Mylo Alliance, lululemon has once again brought this renewable material into the public eye and taken a new step on the road to sustainable development.
"2-in-1 Yoga Mat Storage Bag & Meditation Cushion"
"Barrel luggage bag"
"The launch of the Mylo series bags is an exciting milestone for Lululemon, where guests can intuitively feel the high-quality look and feel of this innovative renewable material." Sun Choe, Chief Product Officer at Lululemon, said: "These two bags embody Lululemon's consistent performance and design excellence, as well as the use of materials that have a low environmental impact, demonstrating our commitment to a sustainable future. ”
Mylo is an innovative, eco-friendly material made from renewable mycelium, the underground root system of mushrooms, that is, the appearance and texture of leather. The two newly launched bags are based on lululemon's "Science of Feel" design concept, and integrate Mylo material into the handle and rope part of the bag, which can be adapted to a variety of life scenarios and support free movement life. Lululemon Beijing Sanlitun store and Shanghai Xintiandi store will be available in limited quantities.
The "2-in-1 Yoga Mat Storage Bag and Meditation Cushion" features a variety of features. When the backpack is used, it can be stored on the rolled yoga mat; the tile can be converted into a meditation cushion, which can accompany you to pause for a moment to find concentration; when carrying, it can be rolled up or folded in half, helping you easily switch the shape of the hand, oblique span and so on.
The design of the "Barrel Luggage Bag" is also ingenious. This bag combines carefully designed multi-sided pockets and detachable pouches for fitness round trips or excursions. The outside pockets separate for water bottles, shoes and sweat gear, while the convenient side pockets keep everyday items at your fingertips.
lululemon
Dennis Wang, vice president of accessories design at lululemon, said: "After two years of testing and designing mylo, we finally adopted this breakthrough material to create a functional and aesthetically pleasing product for our guests. These two bags not only show the multi-functional aspects of Lululemon products that have always been loved, but also directly reflect the brand's commitment to sustainability. ”
Lululemon is committed to fabric innovation and explores more possibilities for sustainable development. Last year, the brand unveiled the Take Form 3D yoga mat made entirely of sustainable natural rubber materials and was hailed by Time Magazine as one of the "100 Best Inventions" of 2021. In addition, lululemon announced an investment in genomatica, a producer of sustainable materials, to jointly develop nylon materials made from plants.