Beijing Business News (reporter Chen Tingting) How can the life insurance industry get out of the trough and usher in a new round of rapid development? On September 15, at the China Life Insurance Industry Transformation and Development Summit hosted by China Banking and Insurance News, Ding Dang, chairman of Ping An Life, said that the construction of the ecosystem has become the core track of the transformation of the life insurance industry, and in all the transformation initiatives, almost all companies have invariably regarded the construction of the life insurance ecosystem as the top priority of the company's transformation.
So, how to build an ecosystem? Ding Dang suggested, first, adhere to the customer-centric, adhere to the creation of customer value. Building the ecosystem of life insurance is by no means a tool to force package services and products as a tool for bundled sales, nor is it to deviate from the origin of protection, with the theme of medical treatment, health and pension as a gimmick, let alone artificially creating complex terms and creating an information opaque gap. The construction of the ecosystem must be truly customer-centric, truly create value for customers, make the customer experience better, more effective, healthier and happier, and the construction of the ecosystem must be based on the values of insurance for good.
Second, embrace non-zero-sum thinking to expand industry boundaries. To run through, the ecosystem must cross from zero-sum thinking to non-zero-sum thinking, from cutting the cake to making the cake bigger together, the ecosystem is not a solidified business model, but beyond the competition full of conflict and smoke, through the efforts of the whole industry, extending the boundaries and ecological space of the industry. If each company provides high-quality differentiated services along its own main line, customers will be more recognized by the life insurance industry and the development space of the industry will be broader.
Third, strengthen scientific and technological empowerment and explore the future ecology. Today's digital technology gives insurance companies the ability to extend to diversified ecological services with a certain insurance service as a link, which is the premise of ecosystem construction. In the future, more anticipated Internet of Everything, medical technology, and financial technology will also give birth to a richer insurance ecosystem.
![A woman chopped meat at home early in the morning, and the noisy noise made the pregnant stepdaughter sleep restlessly, and the husband advised: "Qinglian is still pregnant, can she sleep well when you are so dingdang?" ”[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)