With the opening of the Beijing Winter Olympic Games, Chinese sports have officially entered the 2022 grand year. The 31st Summer Universiade in Chengdu ("Chengdu Universiade") will be held in Chengdu, Sichuan Province in June 2022. In order to let more people share the spirit of the Universiade, the Chengdu Universiade will launch a series of Universiade-themed digital collections, which is the first digital cultural and creative product in the history of the Universiade - the first digital collection of the Chengdu Universiade" will be launched soon.
The Universiade digital emblem is based on the 1:1 modeling of the emblem of the Chengdu Universiade, which was officially launched at 18:00 on February 14, with a price of 19.9 yuan and a limited edition of 10,000 pieces worldwide, and was sold globally by China's first digital art e-commerce platform.
The main emblem of the Universiade is based on the Corresponding English initial "U" of the World University Games, combined with one of the symbolic elements of Tianfu culture, the Sun God Bird. The emblem is composed of four gradient color blocks of big red, bright yellow, emerald green and lake blue, which corresponds to the concept of green, wisdom, vitality and sharing of the Chengdu Universiade, and is in line with the logo elements of the International Federation of Sports Federations.
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Red Star News reporter Hu Minjuan Pei Han
Edited by Ou Peng
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