How long can a game's IP be hot? Maybe one or two years, maybe four or five years, and mmOB mobile games like "Glory of Kings" are only 6 years.
So how long can a game IP live, this is a very archaeological question.
The IP of the game is based on the vitality of the original work, and the original work is good, then this IP will also be remembered by the player and recognized by the market. IP that may survive for a long time in the hearts of many people, that is, adventure islands, fantasy journeys to the west, warcraft and the like.
But there are also those who overlook a much older game – Legends.
The "Legend" IP has been more than 20 years from 2001 to the present, but the genuine game has only been launched to "Legend 4", and it was only launched in August last year, with a very large span.
Of course, the international version of "Legend 4" did not disappoint after its launch, and won a lot of cute data with its unique gameplay and long-established IP, and even helped the parent company Entertainment Virtue reverse the decline in game sales growth. On a certain game platform, the players of Legends 4 have always been stable at 1.4 million people.
This also surprised many people who looked down on "Legend 4". So what is the magic of such a game?
First of all, nature is the advantage of the game itself, the gold IP that has been well-known in the domestic mainland for 20 years, the unique siege warfare and door-to-door warfare gameplay (which can be participated by hundreds of people at the same time), the film and television-level picture quality processing, high-quality action special effects, coupled with superior role and scene design, just by virtue of the appearance can win a large number of players.
What's more, there is also a realistic growth system in the game, such as characters to cultivate, need to improve the internal skills of the system to improve combat effectiveness, you can also search for treasure on the map, go to spawn monsters to pick up equipment, to collect herbs and plants, to mine and exchange resources. This series of retro and innovative gameplay is very popular in the current online game area.
There are also people who are running to the unique nature of "Legends 4", after all, this is a game that can invest time to get a return, players in the game to pay a lot of energy, upgrade, engage in combat power, build gangs... instead of a unique character development, as well as exclusive account resources. Some of the special items obtained in the game can also be exchanged for other things, and these items can even be used as a unique trading currency to circulate in the game.
It can be said that "Legend 4" will play the characteristics of an online game to the fullest, while giving players a different sense of freshness, in this way to improve user participation, and constantly attract new users.
That's why Legends 4 has so many loyal players.