Sports Moments:
In the final of the 2022 Indian Women's Asian Cup, the Chinese women's football team reversed in the case of 0-2 behind, winning the championship with south Korea 3-2, and re-entering the top of Asia after 16 years!
▋ Hotspot focus
Women's Asian Cup reversed to win the championship
In the final of the 2022 Indian Women's Asian Cup, the Chinese women's football team reversed in the case of 0-2 behind, winning the championship with south Korea 3-2, and re-entering the top of Asia after 16 years! According to statistics, about 85.91 million viewers watched the matches of the Chinese women's football team in front of the TV set, and on the Internet platform, iQIYI Sports Women's Football Asian Cup final watched more than 120 million people.
The Ministry of Education will host the first China Youth Football League
The Ministry of Education will implement the action plan for the reform and development of the integration of school sports and sports education in 2022, and in addition to hosting the first China Youth Football League, it will also host the 31st Summer Universiade and the 18th World Summer Games for Students in Jinjiang.
The 2022 CBA All-Star Weekend settled in Foshan
The CBA officially announced that the 2022 CBA All-Star Weekend will be held in Foshan from March 25 to 27, and the all-star first invoice selection will open on February 10.
The Chinese women's basketball team qualified for the World Cup in advance
In the 2022 Women's Basketball World Cup qualifier held in Serbia, the Chinese women's basketball team defeated the Mali women's basketball team 84-64 and won two consecutive wins. Qualified for the Women's Basketball World Cup.
NFL legend Tom Brady officially retired
NFL legend Brady updated the social media dynamics and officially announced his retirement, ending his 22-year career.
▋ Winter Olympic album
Beijing Winter Olympics Review:
The Medal Table of the Chinese Winter Olympics is temporarily ranked seventh
The Beijing Winter Olympics are halfway through the schedule, and so far the Chinese team has won a total of 4 gold, 3 silver and 2 bronze. Among them, Ren Ziwei won two gold medals in three days; Gu Ailing achieved a breakthrough of zero Olympic gold medals in The Chinese women's snow sports in the freestyle skiing field; and a number of players, including Su Yiming, also achieved breakthroughs in the history of China's Winter Olympics in many events.
The Beijing Winter Olympics is the world's first large-scale use of 8K technology to broadcast live sports events
During the Winter Olympics, 8K live broadcast landed at 220 points in the city. It is reported that the Beijing Winter Olympics is the world's first large-scale use of 8K technology to broadcast live sports events, and it is also the first time in the history of the Olympic Games to use 8K technology to live broadcast the opening ceremony.
The global viewership share of the Beijing Winter Olympics reached a new high
Up to now, the global viewership share of this Winter Olympic Games has reached a new high, and the total production of broadcast content will also create a new record in the history of winter Olympic broadcasting. Among them, the opening ceremony of the Beijing Winter Olympic Games Chinese mainland about 316 million viewers.
The online "China House" for the Beijing Winter Olympics was officially launched
For the first time, China House has realized the dual architecture of online virtual space + offline entity, completely restored the original appearance of the offline exhibition hall to the online digital exhibition hall, disseminated the spirit of sportsmanship to the global audience, publicized the Beijing Winter Olympic Games, displayed the style of the Chinese sports delegation in a flexible and flexible cloud exchange form, and promoted international sports exchanges, cooperation and innovation.
Beijing digital yuan landed 403,000 Winter Olympic scenes
Digital yuan landed 403,000 Winter Olympic scenes, launched 22 Beijing ice and snow theme tour routes, 10 Tiger Year Spring Festival tide play tourism routes, and the number of indoor standard ice rinks with an effective ice surface area of not less than 1,800 square meters reached 49.
The beijing Winter Olympics legacy case report collection was released
The Beijing Winter Olympic Organizing Committee released the "Beijing 2022 Winter Olympic and Paralympic Games Legacy Case Report Collection (2022)" Chinese and international editions. The Beijing Winter Olympic heritage covers seven major areas of winter Olympic heritage, including sports, economy, society, culture, environment, urban and regional development, forming a large number of highlight heritage cases that can be used as a reference for inheritance.
The "I am a torch network runner" theme network publicity and promotion campaign ended
With the main torch tower lit at the Bird's Nest, the blessings of the majority of netizens for the Beijing Winter Olympics were also gathered on the Internet, and the "I am the torch network runner" network publicity and promotion activity was successfully concluded, and more than 600 million people participated in the torch network escort.
▋ Star Company
The Women's Asian Cup has received a series of rewards
After winning the Asian Cup, the Chinese women's football team will receive a huge prize money according to the reward method previously confirmed by the Chinese Football Association, which will be higher than the prize money obtained by the Chinese men's football team in the round of 12. In addition, mengniu Dairy, the official sponsor of the China team, officially announced that it would reward the women's football team with a prize of 10 million. Alipay's "Ten Years and Billion" Women's Football Support Program has 13 million yuan in prize money, of which 10 million reward players and 3 million yuan reward Shui Qingxia coaching team.
Hero Sports VSPN launches Hong Kong stock
The world's largest esports operator, VSPN Group Limited, submitted Form A1 to the Hong Kong Stock Exchange. Bank of America Securities, CICC and Credit Suisse act as co-sponsors.
Wang Meng's explanation is connected to the hot search
In the commentary of short track speed skating, Wang Meng appeared on the Migu live broadcast platform, partnered with Huang Jianxiang, and became a game commentator, with the humorous commentary of the northeast flavor, Wang Meng rushed to the social media hot search and circled the audience.
Alibaba Launches 2022 Beijing Winter Olympics Digital Promotion Officer "Winter Winter"
Alibaba Group, the International Olympic Committee's (IOC) Olympic partner, has launched a new Digital Human Winter Olympics Announcer to help promote the 2022 Winter Olympics. Dong Dong, an advanced digital figure driven by cloud technology, can interact with Olympic fans, bringing consumers more possibilities for cloud innovation.
Lululemon Releases Global Happiness Report
The report shows that thanks to people's attention and more active practice, the global happiness index reached 66 points this year, up 1 point from last year. Chinese's happiness index reached 75 points, ranking it as the happiest country for the second consecutive year.
JD.com released a report on ice and snow consumption
Jingdong's consumption trend shows that the search volume of ice pier mascots during the Spring Festival accounted for 90%, and more than 10 million people searched for ice piers.
Ubisoft reorganizes esports teams
Ubisoft, a world-renowned game developer and publisher, announced that it has reintegrated its esports division into a separate global team as the company wants to "better shape the future of esports and competitive games."
NFT trading platform nWayPlay launched the Winter Olympics digital blind box
NFT trading platform nWayPlay launched a digital blind box licensed by the official IP of the International Olympic Committee, including the NFT of the mascot ice pier.
▋Investment financing
Cross-border sports brand Junyi completed a series A financing of 100 million yuan
The cross-border sports brand "Junyi" has recently completed a round of financing of 100 million yuan, which was led by CICC Capital's CICC Cultural Consumption Fund and followed by Blue Lake Capital. This round of financing funds will be used to continue to increase the brand omni-channel construction, continuously expand the market scale and brand awareness, and build an internal big data middle platform to gradually complete the digital transformation.
Aidun Fitness completed a new round of strategic financing
Leyuan Network Technology (Shanghai) Co., Ltd., an affiliate of Aidun Fitness, recently completed a new round of strategic financing, and the investment institution Jinjiang Hujing Enterprise Management Consulting Partnership (Limited Partnership) shows that The shareholding ratio of Jinjiang Hujing is 7.5000%, and the subscribed capital is 605,516 yuan.
Skechers released its latest earnings report
Comfort technology company Skechers SKECHERS has released its fourth quarter and annual financial results for 2021. Fourth-quarter sales reached $1.65 billion, the best fourth-quarter sales in history. In 2021, it achieved sales of US$6.29 billion, up 36.7%, a record high, of which the International Wholesale Business saw the Chinese market grow by 35%.
Under Armour released its fiscal 2021 Q4 financial report
Under Armour recently released its fourth quarter report for fiscal 2021. According to the financial report, the company's Q4 revenue increased by 9% year-on-year to $1.53 billion, better than market expectations ($1.47 billion); net profit of $110 million, down 40% from $184 million in the same period last year.
Callaway's fiscal 2021 revenue was $3.1 billion
Golf giant Callaway achieved revenue of $712 million in the fourth quarter of 2021, a 90% year-over-year increase, and the company's fiscal year 2021 revenue reached $3.1 billion, a 97% year-on-year increase.
▋ Cooperative sponsorship
Oracle titled F1 Red Bull Racing
Oracle, a world-renowned software company, has named the team for about $500 million, which will also be officially renamed Oracle Red Bull Racing from the 2022 season.
All of the NFL Super Bowl airtime ad slots sold out
According to reports, all the broadcast advertising slots between the 56th Super Bowl have been bought, and the average price of 30-second ads is as high as $6 million, higher than the previous edition's 5.5 million.
Pisces and China Gold became global partners of the WTT World Table Tennis Federation
WTT World Table Tennis Professional Federation (WTT World Table Tennis Federation), a commercial entity under the International Table Tennis Federation, announced that China Gold has become a strategic partner of WTT World Table Tennis Federation in China, and table tennis equipment supplier Guangzhou Pisces Sporting Goods Group Co., Ltd. has become a global partner of WTT World Table Tennis Federation, and the two sides signed a contract until 2023.
I Olympic Basketball has reached a formal cooperation with two major campus basketball leagues
After the cooperation is reached, Weao Basketball will serve the two major campus events as the official data partner of Nike China High School League and the official digital media partner of China Junior High School Basketball League.
Blockchain platform Tezos became Manchester United's training uniform sponsor
Manchester United announced a partnership with blockchain platform Tezos, with Tesos becoming its training apparel sponsor. It is reported that the annual sponsorship amount is more than 20 million pounds.
Red Bull becomes the official partner of VCT EMEA for the 2022 season
Energy drink brand Red Bull has been designated as the official partner of Riot Games' VALORANT Champions Tour EMEA for the 2022 season, which is the first commercial collaboration officially announced by VCT EMEA in 2022 and the second consecutive year that Red Bull has partnered with the VCT series.
Changhong established the Rose Rainbow Fund
As the hometown enterprise of Zhang Linyan, a female player from Mianyang, Sichuan, China, Changhong announced the establishment of the "Rose Rainbow Fund" to specifically help the development of Mianyang women's football and campus football, and donated to the construction of the Jiangyou Women's Football Youth Training Center Football Stadium.
▋ Star Agent
Fan Kexin became a close friend of the Omega glory brand
The Omega brand said that it is very happy that Fan Kexin can become a close friend of the Omega brand, her efforts and tenacity are impressive, and we believe that she will achieve more outstanding achievements in the future and share the values of pursuing precision with us.
Wu Jing became the world's ice hockey ambassador
The International Hockey Federation announced that it has officially invited Chinese film and television superstar Wu Jing as the world ice hockey ambassador.
Yang Yang became vivo's extraordinary ice and snow ambassador
Vivo officially announced that short track speed skating champion Yang Yang became vivo's extraordinary ice and snow ambassador. Vivo's official Weibo wrote: Ignite dreams with 7 billion people!
Wang Meng and others became close friends of the Feihe brand
Feihe officially announced that wang meng, the king of short track speed skating, Li Nina, the world champion of freestyle skiing aerial skills, and Zhongman, the world champion of fencing, became the best friends of the Feihe brand.
Chinese Bao signed a contract with Gu Ailing and Yang Qian
Chinese Insurance announced that it will join hands with the brand star recommendation officer Gu Ailing and the product star recommendation officer Yang Qian to cheer for the athletes. The cooperation consensus reached with the two female world champions this time, so that Chinese Bao can further empower the rejuvenation of the brand while promoting the development of ice and snow sports.
Pang Qing/Tong Jian served as the brand ambassador of Nuoyouneng Milk Powder in the Netherlands
Nutrilon, a Dutch infant milk powder brand under Danone Group, officially announced that figure skating world champion group Pang Qing/ Tong Jian was appointed as the brand ambassador of the Nuoyoun 3 Yunhui series.
Guo Dan served as the first brand ambassador of Youlian Flavor Industry
Speed skating and roller skating amphibious athlete Guo Dan served as the first brand ambassador of Youlian Flavor Industry. In 2022, Youlian Flavor Industry officially opened a new round of brand upgrading.
Xu Hongzhi became the easy experience officer of the brand
Smart portable massager brand Bei easy officially announced that Xu Hongzhi, an athlete of the Chinese short track speed skating team, was appointed as the first relaxed experience officer of Bei Easy.
Yu Xiaoyu became the brand ambassador of Ziyuan
Silicone-free scalp care brand SeeYOUNG announces figure skating world champion Yu Xiaoyu as a brand ambassador.
Zhang Hong served as a brand ambassador of Xiulike
Zhang Hong, an IOC member and world champion in speed skating, was appointed as the brand ambassador of the American technology skin care company Xiu Like.
▋ Inside and outside the arena
NFL 2021 Season Of the Year Awards announced
The NFL has announced its 2021 season awards of the year. Quarterback Aaron Rodgers from the Green Bay Packers secured MVP and successfully defended the title.
Lawrence announces the annual nomination
The Lawrence World Sports Awards have officially announced the best candidates for 2022. Guo Yang, editor-in-chief of Krypton, was also invited to participate in the voting.
The NBA unveils salary caps and luxury tax lines for next season
According to a number of sources, the league officially informed the teams that the expected salary cap for the 2022-23 season is $121 million, and the luxury tax line is expected to be $147 million, which is $2 million more than previous expectations.
Chelsea won the Club World Cup for the first time
Chelsea beat Palmeiras 2-1 in extra time in the Club World Cup final to win the title. It was the first time in chelsea club history that they had won the Club World Cup.
The WNBA Los Angeles Sparks signed Li Yueru
The Los Angeles Sparks officially announced that the team has reached a deal with the Atlanta Dream team to get Chinese women's basketball center Li Yueru.
In 2024, the Women's AFC Champions League will be officially held
The AFC held its fourth meeting in Mumbai, India, and it was determined that the women's AFC Champions League would be officially held in 2024. The AFC discussion decided that the next Women's Asian Cup will start, and the seeded teams will be determined according to the FIFA Women's Football Rankings, rather than based on the results of the previous Asian Cup.
The inaugural CS:GO Major 2022 landed in Belgium
Esports organizer PGL announced the landing of the first CS:GO Major Championship in 2022 in Antwerp, Belgium. This year's first Major is scheduled to take place at Antwerps Sportpaleis from May 19 to 22, with a prize pool of $1 million.
Cai Bin was appointed as the head coach of the new Chinese women's volleyball team
The Volleyball Sports Management Center of the State General Administration of Sport officially announced that Cai Bin was appointed as the head coach of the new Chinese women's volleyball team.
▋ECO week hot article review
TOP 1: Industrial Dry Goods! The most comprehensive inventory of sponsors of the Beijing Winter Olympics | Collection》
TOP 2: "Scientific data tells you that the end of the slope is never "orthopedic""
TOP 3: "Opening Ceremony into Down Jacket International Show? In fact, Chinese brands are not absent"