The idea was good and the service was terrible.
On January 4, Microsoft Xbox official website announced that it will be linked with nail polish brand OPI, with Microsoft's games as inspiration, launched as many as 12 shades of nail polish, since February in various countries and regions have been listed.
The 12 nail polishes are named using English slang, puns, and black words commonly used in circles such as racing or games.
For example, "Achievement Unlocked", which translates to "Achievement Unlocked", corresponds to a lilac nail polish similar in color to lavender. The berry-like nail polish "N00Berry", which has a deep purple color, uses the black word "noob" of players in multiplayer games, which translates to "rookie".
"Achievement Unlocked"
Another nail polish, "You Had Me at Halo," is named after the slang phrase "You Had Me at Hello," which literally translates to "You Already Have Me When We Say Hello," which is simply "love at first sight."
Hello (Hello) and Halo (Halo) harmonic, "You Had Me at Halo" is naturally the "Halo" theme of nail polish, using a bright pearlescent blue, combined with romantic puns, can not help but remind people of the game with the female artificial intelligence who fights alongside the master sergeant.
The cross-border linkage between Xbox and nail polish seems a bit nonsensical, but as the number of female players continues to grow, these linkage nail polishes must not lack suitable sales.
Coupled with the fact that Xbox has at least a history of more than two decades, some male fans may have already established a family, or they may be on the way to a family, and they may also buy a "Halo" theme nail polish and give it to their families, or the "Cortana" in their hearts.
"Totally done! Bring something home for your wife. ”
Of course, it is not excluded that there are such players who follow the behavior of us to buy crisp noodles to collect cards, mainly to collect the in-game rewards of this linkage to buy nail polish.
Regardless of the player's motivation, according to the campaign instructions, the player purchases more than $20 worth of nail polish (at least two bottles of nail polish) at a designated store, then goes to the OPI website to upload a receipt or a screenshot of the purchase history, and after 48 hours of approval, they can get the skin exchange code of two Microsoft games.
Forza Horizon 5 players receive a Skin for a Ford GT Sports Car with the same bright orange and rose color as the two Linked Nail Polishes, and a gradient treatment.
Players of Halo: Infinity will receive the same bright blue Quake armor as "You Had Me at Halo" nail polish. This set of armor has no actual combat power bonus, but it is sought after by Halo players because of its glittering high appearance and commemorative tone.
However, since the launch of the linkage product, many players have said on social media that they have not received the rewards they deserve. They bought OPI nail polish through their website or various retail channels, but they encountered various problems.
The netizen who wanted to bring something to his wife before:
"Go to your Microsoft, I'll send you the receipt, but you can't read it?"
"I waited four or five days and still didn't receive the redemption code"
Many people are stuck in the step of uploading receipts. Some players who pre-ordered nail polish before February 1 found that OPI's official website certification only accepted receipts between February 1 and May 31, so they could not get the reward and had to refund and re-place their order.
"Ha, it's good, pre-order doesn't count"
The machine authentication on the official website can only identify a single record from the screenshot, and some players have placed multiple orders for various reasons to try to make up the request for $20 goods, but their requests will not pass the review because there are "too many receipts in the screenshots".
A bad review of Amazon's OPI nail polish products
Some players in the Halo section of the Reddit forum reported that their intention was to take down the armor, but they ended up receiving the sports car skin of Horizon 5.
"Bought two bottles for my girlfriend and only got the Horizon DLC"
"The girlfriend bought three bottles of "Halo" herself, and all she received was the Horizon redemption code."
Players who wanted Horizon 5 redemption codes were no better, buying nail polish from Amazon and being told that Amazon's receipts could not pass the review.
Players blamed these issues on the vague linkage instructions of Xbox and OPI. A snapshot of the Web page left by the Internet Archives on February 4 shows that the announcement given by the OPI website has been modified once, and in comparison, it will be found that the corrected announcement is much more substantial than before.
The current announcement covers almost everything players have encountered before. The announcement stressed that the activity of the two linkage exchange codes is "only in the United States" and must meet the condition of $20 in a "single transaction". Horizon 5's sports car skins can only be obtained by purchasing nail polish at cosmetics retailer Ulta's offline store or online website, while Halo: Infinity linkage is an exclusive Amazon event that only counts if purchased on Amazon after February 1.
On February 4, OPI's official website announced a snapshot of the webpage
Now OPI official website announcement
Although the wording of the announcement is much clearer, players who have encountered problems before have never received any substantial compensation, so it is inevitable to be annoyed.
In addition, the current linkage nail polish on Amazon is often bought out of stock by players, and the hope of players who have not yet acted to get the "Halo" limited skin has become increasingly slim.
Although the linkage idea of Xbox and nail polish is indeed unique, even if the creativity is excellent and the linkage products are excellent, the most basic customer service has not been able to keep up, so the final business effect and user reputation must be greatly discounted.