Beijing, February 11 (Xinhua) -- The Beijing Winter Olympics are in full swing, with many "generation Z" players mainly "post-00s" showing their style inside and outside the arena. Reuters recently published an article praising the "Generation Z" athletes for showing the new face of the Olympic Games.
On February 10, the Beijing 2022 Winter Olympics Snowboarding Women's U-Shaped Track Skills Final was held at Zhangjiakou Genting Ski Park, and Gu Ailing, a famous Chinese skier, watched the game at the venue to cheer for the players. Photo by Mao Jianjun, reporter of China News Service
As the main force on the field, "Generation Z" athletes are mostly concentrated in the age of 15-25 years old, and they are good at using social media to interact with the audience that loves them. This time, they answered questions about the training routine, accommodation and products surrounding the Beijing Winter Olympics.
American snowboarder Maddy Mastro is one of them. A few days ago, she shared a series of activities from fitting on the TikTok (Douyin Overseas Edition) account, from fitting on to match preparation, which captured the hearts of millions of people.
Mastro participated in the women's snowboard U-shaped pool competition, and the sharing of the Beijing Winter Olympics allowed more people to know her. "I didn't know you two weeks ago. Now I'm interested in the clothes you wear for dinner and can't wait to cheer you on! One TikTok user made such comments under Mastro's video before the qualifiers.
After failing to qualify for the women's snowboard U-pool final, Mastro again posted the video on social media. "I was really, very, frustrated about the outcome of the game," she said tearfully in front of the camera.
Since then, the work has been viewed nearly half a million times, receiving more than 3,000 messages of encouragement, "It's so cool to see someone come forward and show what they really feel," one of the commenters said.
The picture shows a screenshot of the video of Gu Ailing's overseas social media platform.
As the star of freestyle skiing, China's Gu Ailing has also attracted attention from the outside world. During the competition, she posted a video on her personal overseas social media trying on different uniforms of the Chinese team and "walking the catwalk" in the room. The work is also loved by audiences at home and abroad.
Due to the epidemic, many foreign audiences could not come to the scene to watch the game, and it became their first choice to learn about the Beijing Winter Olympics through the videos released by the players' social media platforms.
The CEO of Olympic Broadcasting Services said at a recent press conference that social media is an "area with great potential" and he listed TikTok as the social platform that sparked the Olympics conversation. In addition, he also said that "Generation Z" has been particularly active in contributing to the promotion of the Olympic Games. (End)