The Philippines' vast digital home appliance market has always been a depression for cross-border merchants to scramble. Recently, Lazada Philippines also launched an electronics video column - Laz Tech Talk.
KOL explains it in an immersive and professional way in the program, effectively attracting consumers to buy. The newly launched three issues of content, "Best Gaming Accessories; Home Devices to Upgrade Work Experience; Experience Immersive Games", also show the current consumer trends in the Philippine digital home appliance market from the side.
With the heating up of e-sports culture in Southeast Asia in recent years, the e-sports peripheral market has developed rapidly, from host peripherals to mobile phones to equipment accessories, more and more brands have expanded their e-sports product lines, more electronic products have begun to be close to the e-sports industry, and users have paid more attention to the quality and immersive experience of e-sports products.
It is worth noting that e-sports equipment is no longer "exclusive to players", but more with young attributes. Among the young consumer groups in Southeast Asia, the e-sports wind has become a "common practice". In the Southeast Asian market, e-sports and games have become one of the keywords that are easiest to convince players to pay for.
The importance of esports peripherals for playing games is self-evident. Let Xiaobian take you to see what are the characteristics of the hot-selling digital home appliances in the Philippines!
As esports culture has penetrated into the lives of the younger generation in the Philippines, the use of gaming/mechanical keyboards has become commonplace. At the same time, the aesthetics of consumers are constantly improving, the pursuit of keyboard products is becoming more and more unique, and simple marquee lamps can no longer satisfy everyone's appetite. This also brings opportunities for many emerging brands. The comfortable gaming/mechanical keyboard has also gained the favor of office workers while catering to esports enthusiasts and players.
Like high-tech keyboards, ergonomically designed wired and wireless mice are becoming more and more popular with consumers. For gamers, the device's DPI (Mouse DPI refers to the positioning accuracy of the mouse) becomes a key indicator of mouse quality, and speed and comfort are the attributes that consumers care about the most. In addition, merchants have also launched more products for different consumer groups, such as e-sports mice for women with slender palms.
Audio accessories can make the gamer's entertainment experience more complete. When buying audio equipment, Filipino consumers are looking for the ultimate audio experience while also paying attention to cost-effectiveness. Similarly, non-gamers who participate in online meetings during the work from home also want to get a smooth, comfortable, noise-reducing, clear radio and other product experiences when working from home.
Wireless headphones are now the mainstream, several major mobile phone brands have responded to the scientific and technological environmental protection, no longer standard with cable headphones, wireless headphones market will usher in a new growth momentum, sales will once again usher in a new breakthrough. On the other hand, wireless headphones have now achieved technological breakthroughs, and more and more wireless headphones have more advanced functions, so they are widely accepted by consumers. One of the most popular among Filipino consumers is the branded wireless headphones at a price of $10.
The Young Generation Z group contains a large number of subculture enthusiasts, the essence of which is to rebel against the mainstream system, mainstream aesthetics and commercialization, they are proud of the mainstream, and they are labeled as "subculture" and "niche". Since wireless headphones are now a common practice, Gen Z is using wired in-ear headphones as a way to express their personality – contrary to fashion. In addition, wired headphones are more cost-effective in the eyes of some consumers, and can achieve better sound quality within a limited budget.
Trendiness, personalization and leadership are the secrets of mobile phone shell merchants to remain competitive. In short, it is a variety of designs to adapt to the latest released mobile phone models.
While data cables and converters struggle to make much of a difference, differentiation and foresight in the following attributes (speed, length, color, design, fast charging), as well as the most competitive prices, can help merchants build a competitive edge.
Like the phone case, the screen protector needs to adapt to the latest phone models. The quality of the protective film is largely a matter of perception, and it is influenced by strong marketing calls to action, such as drop-proof waterproofing and anti-peeping.
During the epidemic period, the health awareness of Filipinos has increased significantly. With the breakthrough of blood pressure, blood oxygen, and heart rate detection technology, smart wear watches have ushered in a booming spring, and for consumers, they are both fashion accessories and health monitors. Therefore, smart watches are also segmented for specific core markets - women, the elderly, teenagers, and men. In the future, with the intelligent transformation of medical technology, the intelligent wearing market will usher in a new outbreak.
Watching movies and singing are the daily entertainment and relaxation of most people, and during the epidemic quarantine period, home theaters and concerts are everywhere, so more and more Filipinos are now choosing to install their living rooms as a home theater, or HIFI audiovisual room. This has led to a surge in demand for home audio.
Since most consumers choose to eat and cook at home, people are willing to spend more money to upgrade kitchenware appliances. Among them, electrical appliances with color aesthetic design and additional functions are currently temporarily scarce in the market, which will become an advantage for cross-border merchants. In addition, after returning to the office, the demand for electric lunch boxes with heaters will increase.
Going to salon hair is considered unnecessary by most Filipinos during the pandemic, but people still want to maintain a decent appearance, especially when they participate in online meetings and virtual celebrations. As a result, local buyers are always looking for styling equipment with additional features and designs.
Security is an important consideration for Filipino consumers today, especially for residents with multiple residences, detached homes or pets, who are in great need of monitoring that can help them perceive threats and establish remote connections. Network surveillance cameras, on the other hand, allow them to sit back and relax, so they are in high demand.
It is hoped that merchants will use advanced technology and better technology to bring consumers better digital home appliances in the future. One day, the peripherals in science fiction blockbusters will enter the real world, bringing everyone the ultimate enjoyment, efficient work, and convenient operation experience.