Sanxiang Metropolis Daily, February 11 (correspondent Wu Jielin, all-media reporter Ding Pengzhi) When the intangible cultural heritage meets the mobile game, what kind of spark will be wiped out? A few days ago, the "Perfect World" mobile game and the Zhangjiajie Municipal Bureau of Culture and Tourism jointly announced the opening of cross-border linkage to inherit and interpret intangible cultural heritage in a digital form. The game implants cultural elements such as Zhangjiajie landforms and Tujia tapestries to showcase local traditional culture and multicultural characteristics, help its cultural dissemination, and increase tourism attention.
In terms of the living inheritance of intangible cultural heritage, the mobile game takes the intangible cultural heritage "Tujia Brocade" as the theme, organically combines the design of the traditional ethnic characteristics of the Tujia family with the aesthetics of the current young people, and creates the first intangible cultural heritage fashion "Tujia Linkage Fashion", which aims to inherit the intangible cultural heritage through digital forms, let more people understand the Tujia culture, discover the charm of the Tujia brocade, and also push the Tujia brocade works to a broader market and make the traditional things full of new vitality.
As a highlight of cross-border linkage, the first intangible cultural heritage ethnic fashion "Tujia Linkage Fashion" of the "Perfect World" mobile game has been given far-reaching significance. As a symbol of Tujia clothing, Tujia brocade has a history of more than 3,000 years, but with the wave of globalization and the progress of material level, the influence of many national characteristics such as Tujia brocade is gradually fading, and the inheritance of intangible cultural heritage is imminent.
The mobile game fully integrates the plain weave, twill and satin weaving methods of Tujia brocade and the totem containing beautiful meanings into the design, and realizes the innovative presentation of clothing, brocade and other elements in the game through digital means, presenting the beauty of Tujia culture for the younger generation of users.
In addition, in addition to the first intangible cultural heritage national fashion, the game also launched a new map inspired by the landform of Zhangjiajie, which truly breaks the limitations of space and time, so that online users can more easily contact and feel the great rivers and mountains of the motherland, as well as the precious intangible cultural heritage. Through the close integration of online and offline, the two sides have formed a complementary traffic, and also built a seamless immersive experience from virtual digital scenes to offline physical scenes.