Traditional Chinese medicine blows up the "national tide wind"

With the increasing integration of Chinese medicine culture into public life, traditional Chinese medicine and modern science and technology, contemporary cultural trends "affectionately embrace", blowing up a gust of "national tide wind".

Recently, the chinese medicine animation image "Moxibustion Child" was unveiled in Beijing. This lovely Chinese medicine "primary school apprentice" is dressed in traditional costumes, combing his hair, marking acupuncture points on his body, and the gourd carried around his waist highlights the organic and natural characteristics of Chinese medicine, reflecting the inner essence of the unity of nature and man in Chinese medicine culture.

Entrusted by the State Administration of Traditional Chinese Medicine, the Chinese Association of Traditional Chinese Medicine organized the selection of traditional Chinese medicine health culture boutiques (animation), and "Moxibustion Child" is the selected Chinese medicine animation image winning work.

Chinese medicine anime image "Moxibustion Child"

Designing animation "spokespersons" is a new attempt to innovate communication methods to promote Chinese medicine culture. In fact, as early as a few years ago, relevant departments and localities began to explore the expression of traditional Chinese medicine in a trendy form to popularize the cultural concept of Chinese medicine and the basic knowledge of Chinese medicine.

Since November 2018, the Office of the State Administration of Traditional Chinese Medicine, the Propaganda Department of the Central Committee of the Communist Youth League and the Fujian University of Traditional Chinese Medicine have worked closely together to develop a series of comic strip products on the health culture of traditional Chinese medicine for young people, which have been continuously launched in the "Tuantuan Health Small Classroom" column of the WeChat public account of the Central Committee of the Communist Youth League. On this basis, in 2020, the popular science book "Long Talk Of Chinese Medicine Group Health Small Classroom" was launched.

The communication path of "book + new media" has shown an exponential growth trend in the amount of communication. Data from the WeChat public account of the "Central Committee of the Communist Youth League" shows that the "Tuantuan Health Small Classroom" has been read more than 100,000 times, and the cumulative reading volume has exceeded 20 million times.

Screenshot of the WeChat public account of the "Communist Youth League Central Committee"

From the Chinese medicine culture documentaries "Materia Medica China", "Hanging Pot Lingnan", "Materia Medica China 2", to the Chinese medicine animation film "Bencao Ling" and the Chinese medicine animation short film "The Magic of the Finger"... Excellent Chinese medicine videos and animation creative works have emerged in recent years, frequently setting off a "Chinese medicine fever" in China.

In addition to the "avant-garde" way of communication, the combination of traditional Chinese medicine and modern technology is also getting closer and closer.

Follow the AI big screen to play tai chi, extract gifts from the blind box of traditional Chinese medicine, and watch the three-dimensional demonstration of the meridian acupuncture points of the human body... In the main media center of the Beijing Winter Olympic Games, the display space of Traditional Chinese medicine culture full of science and technology makes foreign friends linger.

According to the Press Center of the China Academy of Chinese Medical Sciences, the Chinese medicine culture exhibition space is in the form of an immersive multi-functional exhibition hall, through AI, 3D printing, transparent screen, touch screen, sliding rail, dynamic light box and other technologies, comprehensively displaying the profundity of Chinese medicine culture, the development and progress of the Chinese medicine industry and the contribution of Chinese medicine to the world.

The reporter visited the Chinese Medicine Experience Hall of Beijing University of Chinese Medicine and also saw that in addition to the traditional exhibition methods, it also presents the culture of Chinese medicine through electronic interactive methods such as sound, light, electricity, simulation and film and television synthesis, and is equipped with high-tech Chinese medicine diagnosis and treatment instruments such as the Chinese medicine pulse information collection management system for experience.

Even the Shenzhou 13 astronauts in space have also enjoyed the health services of traditional Chinese medicine with a sense of science and technology. A video recently released by the China Manned Space Engineering Office shows that researchers have prepared a relaxing physiotherapy tool for astronauts - a portable acupuncture point stimulation device. This set of devices can be used after charging, and there are specially designed for different body parts to escort the astronauts' physical health in orbit.

Shenzhou 13 astronauts took the group to open the box acupuncture point stimulation device. (Video source: Manned Space News and Publicity Center, produced by Shenzhou Media, produced by The Audio and Video Department of Xinhua News Agency)

In order to increase the protection, inheritance and dissemination of Chinese medicine culture, in 2021, the State Administration of Traditional Chinese Medicine and other five departments issued the "Implementation Plan for the Action of Traditional Chinese Medicine Culture Dissemination (2021-2025)". It is mentioned that it is necessary to make full use of new technologies and new applications, support the launch of a number of traditional Chinese medicine cultural products for different audiences, and create a number of literary and artistic works on the theme of traditional Chinese medicine that carry the connotation of traditional Chinese medicine culture, such as documentaries, animations, and short videos, and tell the story of traditional Chinese medicine.

The plan also proposes that, on the basis of the TCM cultural publicity and education base, a number of TCM cultural experience venues integrating health care knowledge, health care experience, leisure and entertainment will be selected and built, and digital voice, panoramic image, three-dimensional image, virtual reality, augmented reality and other technical means will be made to form a chinese medicine culture dissemination and display system with outstanding characteristics.

"Vigorously promoting the culture of traditional Chinese medicine" has been included in the focus of the work of the State Administration of Traditional Chinese Medicine in the new year. The news from the recent 2022 National Conference of Directors of Traditional Chinese Medicine: in 2022, we will continue to implement the chinese medicine culture promotion project, encourage and guide the creation of traditional Chinese medicine cultural products, create a series of animation communication products and cultural and creative products of "Moxibustion Children", and launch the online pavilion of the National Traditional Chinese Medicine Culture Publicity and Education Base... Seize the favorable opportunity of the construction of Chinese medicine culture into the overall situation of the inheritance and development of China's excellent traditional culture, further strengthen the interpretation of the connotation of Chinese medicine culture, enrich the form of dissemination, and better integrate Chinese medicine culture into the production and life of the masses.

In the new year, what kind of new image will Chinese medicine show to the public? Let's wait and see. (Reporter Tian Xiaohang)