Member Li Guixian: Promote the rejuvenation of "old brands" and form a two-way promotion of "new carriers" and "old brands."

At the first meeting of the 14th CPPCC Municipal Committee, CPPCC member Li Guixian proposed that to build a "regional modern consumption center", the city not only needs the rapid settlement and strong absorption of the "new carrier", but also needs to start from consolidating the normal consumption of urban residents, give play to the brand influence of "'old brand', stabilize consumption, and form a 'new carrier' to promote the vitality of consumption, and the inheritance of 'old brand' to consolidate the consumption base" of the two-way promotion action.

Li Guixian suggested that, first, in combination with the actual conditions of our city, establish a state-owned enterprise "time-honored" brand transfer transaction system to promote the flow of property rights. Inject high-profile and influential brands into the main company to form a complete business capability and promote mergers and acquisitions and listings. For brands with certain popularity and greater market potential, but general or difficult operations are injected into the main body of the business, the introduction of social capital mixed reform, the agreed brand investment amount or performance commitments, if not reached, adjust the equity ratio.

Second, it is proposed to include the revitalization of "time-honored brands" in the scope of the construction of regional modern consumption centers, and support "time-honored brands" to enter airports, high-speed railways, communities, and scenic spots. At the same time, we will actively promote the use of "time-honored" enterprises to continuously innovate products and services that are more in line with consumer needs by using big data technology, and promote the transformation and upgrading of "time-honored brands". Accelerate the construction of a public service platform that directly faces the digital upgrading of "old brands" and helps more "time-honored brands" achieve digital empowerment.

The third is to establish a long-term protection mechanism for "old brands". Improve the strategic positioning of "time-honored" brands in the city, and promote the introduction and implementation of systematic promotion programs from a higher level. Set up a special fund for the development of "time-honored brands" led by the government, and give key support to the innovative development of "time-honored brands" with high brand value and great development potential. Incorporate the construction of the talent team of "time-honored" enterprises into the city's medium- and long-term talent development plan, and help introduce high-level management experts and high-skilled talents. Support the "time-honored brand" to cooperate with colleges and universities, cultivate professional talents, gather wisdom and wisdom with talents, and write the innovative story of the "old brand".

(Reporter Miao Qing)

【Source: Hohhot News Network_Important News】

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