On February 11, some netizens recently broke the news that Zhihu was laying off employees in a low-key manner, mainly video-related departments, almost half of them.
It is reported that in the Previously Updated Zhihu 8.0 version in December, the "video" function was added to the main page of the Zhihu APP. But at this time, Zhihu Power Video seems to be many steps late, if the layoff rumors are true, or the video route that represents Zhihu is not smooth.
According to the third quarter financial report released by Zhihu, Zhihu's revenue in the third quarter was 823.5 million yuan, an increase of 115.1% year-on-year; gross profit was 424.8 million yuan, an increase of 93% year-on-year; and gross profit margin was 51.6%. Adjusted net loss narrowed to $112.4 million from $200 million in the second quarter.
In terms of user data, the average number of monthly active users in Zhihu in the third quarter was 101.2 million, an increase of 40.1% year-on-year, and the average number of monthly paid members was 5.5 million, an increase of 109.9% year-on-year.
In addition, on December 21, the main company of Zhihu, Beijing Wise World Technology Co., Ltd., underwent industrial and commercial changes, and shareholders such as Tencent, Sogou, and Innovation Factory withdrew from the ranks of shareholders.
As of press time, Zhihu has not formally responded to this matter.