In December 2009, the CCTV "Folk Song China" column group focused on Lincang, Yunnan Province, and launched the special program "Secret Lincang".
With the live Wa "The Moon Rises" and the Dai "Shake the Sand" and other folk songs sung gently, the simple kindness and hospitality of ethnic minorities have infected countless audiences.
"The villages and villages are full of drums and gongs, and Ah Wa sings new songs."
In fact, as early as the 1960s, a song "Wa People Sing a New Song" was sung to the north and south of the great river, which also made the Wa Shan Wa Village on the border of Yunnan enter people's vision and sow the seeds of the "secret place".
In recent years, CCTV has focused on Lincang many times, and has successively launched "We 2021 - Rural Revitalization Makes The Villagers Live a Good Life", "Walk into the Countryside to See the Well-off", "Ancient Trees of China"...
01
In 2021, during the "May Day" holiday, Yunnan received a total of 17.838 million tourists and achieved tourism revenue of 12.86 billion yuan, which recovered to 119.7% and 122.7% of the average daily level in the same period of 2019, respectively. The data of many prefectures and cities, including Kunming, Xishuangbanna, Dali and Lincang, are all red.
Taking Lincang as an example, in 2021, during the "May Day" holiday, Lincang received a total of 358,200 tourists, an increase of 46.49% year-on-year; the total tourism income was 157.4878 million yuan, an increase of 32.96% year-on-year. Among them, the number of self-driving cars (small cars) entering and leaving the jurisdiction was 91,309 times, an increase of 57.3% year-on-year, and the number of railway passengers was 93,660.
The secret realm is lincang
There is another article behind the huge crowd. This benefits from yunnan's big game of tourism since 2019, the Great Yunnan West Tourism Ring Road, covering 13 of the 16 prefectures and cities, 1079 tourism resource points.
The so-called West Yunnan Tourism Ring Road is divided into the 1600-kilometer northwest ring line of Dali-Lijiang-Diqing-Nujiang-Baoshan-Dehong, and the 1600-kilometer southwest ring line of Kunming-Yuxi-Honghe-Pu'er-Xishuangbanna-Lincang-Chuxiong, which form a "figure-8" tourism ring line on the map. Lincang has become the intersection center of the West Yunnan-South Yunnan Tourism Route in the West Yunnan Tourism Ring Road.
Greater Yunnan West Tourism Loop
The launch of the "figure 8" West Yunnan Tourism Ring Road as an overall brand of Yunnan Tourism is naturally beneficial to the various states and cities on the route, but from the perspective of future potential, individual states and cities will become the frontrunners faster, such as Lincang.
Because in recent years, its superimposed positive factors, at least two:
First, the opening of the Da Lin Railway at the end of 2020 will further break the traffic blockade and make Lincang the fourth city in Yunnan with aircraft, high-speed rail and high-speed access;
Second, after the opening of the traffic, the tourism circle of Southeast Asian countries represented by Laos, Thailand and Singapore will form another cross-border "figure 8" tourism ring line with the southwest ring road, and Lincang is at an important transportation node. Coupled with the entry into force of the RCEP agreement, its north-south depth space is obviously not less than any city on the West Yunnan Tourism Loop.
Location value of Lincang
In addition, in the provisions of the RCEP agreement, member countries have also made higher commitments in tourism openness, which also means that tourism between countries will be more convenient in the future, which is definitely a huge benefit for a unique city like Lincang.
What is even more rare is that a few days ago, the Yunnan Provincial Government issued the "Notice on the Comprehensive Transportation Development Plan of Yunnan Province in the 14th Five-Year Plan", which clarified that during the "14th Five-Year Plan" period, the total length of highways in the province will reach 350,000 kilometers, and the province will basically realize county-to-county highways. That is to say, at that time, Lincang's Linqing, Linshuang, Zhenqing and other highways under construction will achieve full line penetration, and under the network of large roads, Lincang will be more convenient both internally and externally.
Therefore, Lincang's former difficulties are on the side, obstacles are on the side; the times are also strong, And Lincang's current advantages are on the side, and the way out is also on the side.
02
Many people wonder why Lincang? And not other cities.
The first is Lincang's own innate advantages, which belong to "God appreciates rice and eats". Walking among the mountains and rivers of Wa Township, the green seems to follow the shadows. 70.2% forest coverage, more than 97% air quality rate, average annual temperature of 18.5 °C... Lincang has a good starting card for green development.
Secondly, Lincang's "status is extremely important, the location is irreplaceable", there are 3 counties bordering Myanmar, there are 3 state-level ports, through the Lincang Qingshuihe Port, china connects South Asia, Southeast Asia, direct access to the Indian Ocean is the shortest and most likely to build the fastest land passage.
Lincang channel value
On August 27, 2021, the Test Cargo of the China-Myanmar New Corridor (Yangon-Lincang-Chengdu) Haigong Railway Intermodal Transport successfully arrived at Chengdu International Railway Port for the first time. This China-Myanmar new channel imports goods from the port of Yangon in Myanmar, through Lincang, Yunnan, and the other end connects the southwest economic hinterland of the mainland, connecting the southwest inland with the Indian Ocean; export goods can pass through the Myanmar sea mouth directly into the Indian Ocean, connecting Europe, Africa, the Middle East and South Asian countries, the overall transportation distance is beyond imagination, shortened by 20-22 days, forming a more economical and convenient alternative than the traditional logistics path.
In this context, Lincang's China-Indian Ocean pivot strategy of "goods going out and people coming in" is becoming increasingly clear.
Of course, if the appearance of tourism is "soft power", and the endogenous power of industrialization and chain is "hard power", then Lincang at this moment, in addition to these, also has a "soft and hard" urban living room - Wa Shan Fengcheng.
As the new business card of Lincang tourism, the leading project, the significance of Wa Shan Fengcheng has far exceeded the scope of a tourism complex.
Wa Shan Fengcheng under construction
Specifically, wa mountain Fengcheng total planning land of about 12,000 acres, with the goal of building a 5A-level scenic spot, Wa Mountain Fengcheng Tourism Complex, will give full play to the ideas and highlights of Haicheng's operation of The Double View of Zhuangzhuang west and the world's successful scenic spots, enhance the participation, amusement and consumption of scenic spots, strengthen scenic spot management, provide quality services, and create boutique tourist attractions.
The whole project has brought into full play the introduction, diversion and retention of people, pointing directly to the key points of Lincang's development.
More than 12,000 acres of magnificent volume, covering Wa Mountain style food Grand View Garden, Chazun Town, Secret Sigangli Town, Zhiguo National Beautiful Countryside, Southwest Yunnan's first CBD, open block, net red water street and many other experience attractions with the theme of Wa culture and Lincang cultural customs, integrating sightseeing, amusement, leisure, sports, conferences, vacations, experiences, residences and other functions, with 5A level scenic spot standards, to create a set of cultural experience, health vacation, tourism distribution, urban entertainment, cross-border finance, Headquarters services and other multi-functional as one of the China-Indian Ocean living room, Wa Burmese cultural tourism new city.
Wa Shan Fengcheng Master Plan
In the future, many guests living in it and more and more far away in the future will come to Lincang and will be able to experience the most brilliant cultural experience center, the most pyrotechnic life center, and the most prosperous tourism distribution center, and they are really willing to stay and live.
Among them, wa mountain style food grand view garden, bringing together the food culture of 11 secular ethnic groups in southwest Yunnan, to create the first stop for tourists from all over the world to enter Yunnan; tea town and tea horse mutual city ethnic culture street, bringing together global tea merchants, from the scale, experience, culture, industrial gathering and other full chain, sit solid, strong, polish Lincang "world tea zun" city business card, so that Lincang tea industry and tourism industry truly organic integration;
Renderings of Fengcheng, Wa Mountain
The first CBD in southwest Yunnan will rely on the massive passenger flow, cargo flow, commercial flow, capital flow, information flow and industrial flow brought about by the opening of the China-Indian Ocean strategic corridor, and become the commercial and trade hub of the Belt and Road and the China-Indian Ocean strategic corridor and the core of industrial, capital and financial gathering;
The secret sigangli town, the Awa Mountain theme homestay group, the beautiful countryside of the nationality, the tea culture, wine song culture, the original Wa life in Lincang, and the unique rural style of southwest Yunnan will be fully displayed.
It is not difficult to foresee that with the opening of the Da Lin Railway, the opening of the Wa Shan Fengcheng train, the completion of the Molin Expressway, and the gradual implementation of the Feiyan-type traffic strategy, the traffic bottleneck that has long plagued Lincang's take-off has been broken in one fell swoop, and the explosive power of Lincang will be further greatly released.
Lincang itself is also prepared, whether it is the innate advantages, or the polished emerging signboard of secret tourism and the thousand-acre urban living room Wa Shan Fengcheng under construction, all of which indicate that this will become the hot land for the next secret tourism in Yunnan, and promote the transformation of Lincang from a "tourist transit place" to a "tourist destination".
It can be said that from simple tourism, to leisure tourism, and even the longitudinal deepening, industrialization and chain development of global tourism, Lincang has taken a key step after another.
Such changes have also made more and more people begin to remember this small southern city, and "the world is a wa township, the secret land is lincang" is more and more deeply rooted in the hearts of the people.