During the Spring Festival, IKEA is operating normally, and its partner Beiye New Brothers Supply Chain Management Co., Ltd. is also busy. "Around 500 employees are on duty every day to provide distribution installation and consultancy services to IKEA customers." Geng Qingchun, general manager of the beiye new brothers big home business department, said.
Beiye New Brothers is a logistics enterprise located in Shihudang Town, Songjiang District. In the past 25 years since its establishment, the company has developed into one of the top 100 logistics enterprises in China through continuous upgrading of business and management, with an annual household service terminal customer of about 4.8 million households, and has become a partner with well-known home furnishing brands such as IKEA, Kohler, Shangpin Home Delivery, and Merke&G. The source of the sustainable development of the enterprise is the centripetal force condensed by the people-oriented family culture and party building.
Upgrade from "Porter" to "Integrator"
In 1997, Beiye New Brothers was established in Guangzhou, starting from the transportation of ceramic sanitary ware, providing distribution services for dealers throughout the country. In 2003, the headquarters of Beiye New Brothers moved to Shanghai. At that time, the e-commerce industry began to flourish, and the new brothers began to expand the To C business (directly providing products or services to consumers), the most representative of which was to provide home delivery and installation services for IKEA. In 2014, Beiye New Brothers cooperated with Haier Group to establish a joint venture company, officially taking Big Home as the company's development strategy.
"The big home business accounts for more than 60% of the company's business share." Geng Qingchun said that Haier Group has successfully transformed Haier's daily supply chain from a corporate logistics enterprise to a social logistics enterprise by virtue of its supply chain integration service capabilities, business process reengineering experience and professional logistics team that it has built over the years. The big home furnishing business of Beiye New Brothers started early and developed maturely, and after the joint venture with DaydayShun, it has realized a strong combination and resource sharing, and jointly established a more perfect large home logistics system.
At present, the four distribution centers of Beiye New Brothers cover North China, East China, South China and Southwest China, with 54 collection warehouses ranging from 500 to 5,000 square meters, with a total storage area of more than 1.2 million square meters. It can not only realize the national trunk line transportation and the distribution of destination cities; but also can do the collection of goods according to customer needs, and deliver to the door for customers at one time.
Excellent logistics capabilities are the foundation, and the core competitiveness of Beiye New Brothers lies in the home installation of family scenes. Many courier companies only deliver to their doors and do not have the capacity to install. Through the establishment of a fitting school and the construction of a training workshop, Beiye New Brothers has trained more than 1,000 professional installers, integrating distribution and installation services. In the past two years, the company's business has been further upgraded, and even the partial transformation service of kitchen and bathroom can be provided. Up to now, Beiye New Brothers has about 4.8 million annual household service terminal customers.
Party building leads the cohesion of development centripetal force
Behind the continuous upgrading of the business of Beiye New Brothers, the great wisdom of the company's management is condensed. The company was originally a family-owned company, and after the headquarters moved to Shanghai, it began to introduce professional managers in the rapid development of the business. "In the face of the development of the market, the company must use market-oriented means to select and employ people and take the road of modern enterprise management." Geng Qingchun said. After the establishment of a joint venture with Haier Group, Beiye New Brothers established a board of directors system to manage the enterprise according to the standards of listed companies.
Like many logistics companies, Beiye New Brothers has also faced management problems with many employees and a wide range of geographical coverage. How to stimulate the enthusiasm of employees and unite the centripetal force of the company's development? The answer given by the new beiye brothers is to lead the party building.
In 2018, Beiye New Brothers established a party branch, and Geng Qingchun served as the secretary of the party branch. The company has set aside a party member activity room to organize and carry out a series of activities such as party history study and education, "I do practical things for the masses", and red song competitions. Geng Qingchun said that at the beginning of the establishment of the enterprise, it relied on the cohesion of family culture and emphasized people-oriented. After the establishment of the party branch, the enterprise still adheres to the people-oriented grasp of party building and pays attention to the cultivation of employee self-driving force. The company has established a set of "iron army" system, through the dual channel promotion, treatment support, training planning, mentoring and apprenticeship "passing on the help", etc., focusing on forging a politically qualified, skilled, excellent service staff team, the project won the 2021 double service double creation excellent project title.
In addition, under the leadership of party building, beiye new brothers continue to carry out scientific and technological innovation. The party branch joined hands with the company's innovation optimization, IT, operation and other departments to jointly promote the intelligence of the warehouse and realize the functions of robot handling, robotic arm picking, and unmanned aerial vehicle inventory.
■ Photo by reporter Fu Jingwen
■ Text editor Xue Liangliang Lu Yiyi
■ Column Editor Xia Ting ■ Column Editor-in-Chief Zhao Jian