Dongcheng District released a series of cultural policies and will launch a net red drama punch card

At the beginning of the Spring Festival in the Year of the Tiger, Dongcheng District held a meeting of the Leading Group for Promoting the Construction of a National Cultural Center, which focused on deliberating on four culture-related policies and releasing them on February 10.

The reporter learned that Dongcheng District will promote the construction and development of the "City of Drama", and hold outdoor drama interactive experience activities in characteristic cultural blocks such as Wangfujing, Qianmen, Longfu Temple, Nanxincang, Nanluoguxiang, etc., forming an urban cultural image of "there is drama in the city and drama is in the city". The overall planning layout of the drama consumption scene, the launch of a series of "residents often go, tourists must go" Internet red drama punch card.

Establishment of "Dongcheng Culture and Arts Fund"

Ma Qingjun, deputy director of the Dongcheng District Cultural and Tourism Bureau, introduced that Dongcheng District is rich in theater cultural resources, with a total of 39 theaters, 79 performance groups, and 293 performance agencies in the region, with an average of more than 5,000 performances of various types per year, and the box office of about 300 million yuan, of which the number of theater performances accounts for about a quarter of the city, accounting for nearly 10% of the national theater performance market.

The Implementation Opinions on Further Promoting the Construction and Development of the "Drama City" in Dongcheng District focus on the overall goal of building a Chinese drama innovation center, an international theater exhibition center, a diversified theater consumption center, and a Beijing drama experience center, and lay out five major platforms for creation, performance, exchange, display and consumption.

The "Implementation Opinions" specially set up the "Dongcheng Culture and Art Fund" to clarify the orientation of government support and encourage financial capital and social funds to actively participate in the construction of the "Drama City". Through the development of cultural enterprise credit rating, credit guarantee services, discounted interest discount insurance and other policy support, the construction of The Dongcheng Culture and Art Fund subsidies, Wenjing Plan project incentives, financial institutions guarantee, investment institutions investment four major services as the whole of the "closed loop" model, the formation of "supplementary awards, loans and investment" linkage cultural financial innovation and development of cultural finance innovation and development of cultural finance service model.

The "Dongcheng Culture and Art Fund" will intensively coordinate the existing performing arts support funds in Dongcheng District, coordinate with the national and Beijing Municipal Culture and Art Funds, focus on supporting the three aspects of artistic creation and production, cultural exchange and dissemination, and artistic talent training, and strive to create more high-quality masterpieces.

At the same time, we will highlight policy orientation and build a new platform for creative performances. Strive to build a high-quality drama Dongcheng premiere mechanism and support mechanism, and attract domestic and foreign theater performance resources to gather in Dongcheng. In the construction of the creation platform, a new creative ecology led by the "Drama Peak Action" has been formed, and the high-quality works and original plays have coexisted and coexisted, and the creation incubation and talent training aggregation have been formed.

Coordinate the transformation and utilization of the old sites of the guild halls in the whole district

"Dongcheng District to promote the construction of "hall with drama" implementation plan", by combing the overall situation of the old sites of the guild hall in the whole district, selected the pigment hall, Linfen hall, Taiwan hall, Tingzhou hall north hall as the first batch of pilots, and continuously increased the development of reserve halls. In accordance with the principle of step-by-step classification, careful planning and orderly advancement, coordinate the transformation and utilization of the old sites of the guild halls in the whole district. Introduce professional social forces to create an operation platform for "clan hall with drama", cultivate "guild hall with drama" performing arts clusters, operating subjects, and cultural brands, enhance the comprehensive utilization of the guild hall, and create a model of cultural and tourism integration. In the future, Dongcheng District will also give play to the aggregation effect of the "guild hall with drama" platform, land a high-level, representative and immersive resident performance repertoire, and realize the integration of books, dramas, museums and other formats, link the surrounding historical and cultural blocks, and strive to create a "guild hall with drama" performing arts ecosystem in Qianmen East District.

Wang Tiefeng, deputy director of the Propaganda Department of the Dongcheng District CPC Committee and director of the District Press and Publication Bureau, introduced that since October last year, Dongcheng District has opened the prelude to the performance of "There is drama in the Guild Hall" in the Pigment Hall, and has held theme performances such as "Charming New National Style" on a regular basis. On December 25 last year, the "Guild Hall with Drama" of the Paint Guild Hall, the Linfen Guild Hall and the Taiwan Guild Hall made a wonderful appearance, and the "Guild Hall has a play" was fully implemented in Dongcheng District. Up to now, a total of 24 performances have been performed, and more than 1,700 people have been watched.

It is reported that the "Implementation Plan" has compiled a "Task List" and strived to open up the "last kilometer" of the activation and utilization of the guild hall. With the construction of "hall with drama", Dongcheng District will continue to gather performing arts talents, improve the creative chain, and create a popular and well-sold special repertoire.

Building a "Home for Literary and Art Workers"

Zhang Zhiyong, chairman of the Dongcheng District Federation of Literary and Art Circles, introduced that Dongcheng District will build a "home for literary and art workers", build a cultural space with eight major functions such as comprehensive talent training, artistic creation, volunteer service, academic exchanges, exhibitions, conferences and training, provide creative gardens and exchange places for literary and artistic workers, create the birthplace of Creative Potential and art gathering place in Dongcheng, build an important window for inheriting and promoting Dongcheng culture, an important place for gathering outstanding literary and artistic talents, and an important platform for incubating and displaying literary and artistic creation achievements.

The functions and roles of the "Home of Literary and Art Workers" are mainly embodied in eight aspects, namely, holding a series of training and training classes for literary and artistic artists and literary and artistic workers of various artistic disciplines; guiding literary and artistic workers to create more fine works that keep pace with the times; extensively mobilizing literary and artistic artists, literary and artistic workers, and literary and art enthusiasts to devote themselves to volunteer services; regularly inviting literary and artistic artists, literary and artistic workers, and professional scholars from literary and artistic federation organizations and art academies inside and outside Beijing to carry out discussions, reviews, and other literary and artistic exchanges; and normalizing exhibitions, art rehearsals, and other literary and artistic exchanges. Lectures on appreciation of literary and artistic works, etc.; attract more new literary and artistic organizations, new literary and artistic groups and individuals; carry out a series of intellectual property law popularization, training and research activities, and establish a rights protection institution for writers and artists in Dongcheng District; effectively solve the practical difficulties existing in the literary and artistic associations in terms of venues, personnel, and funds, and actively mobilize the enthusiasm of various literary and artistic associations.

Use old factories to build a cultural industry park

Li Jia, director of the Dongcheng District Cultural Promotion Center, said that Dongcheng District will use old factories, bungalow courtyards and other relief to vacate space to build cultural and creative parks and cultural and creative spaces.

In the "Guidelines for the High-quality Development of Cultural Industry Parks in Dongcheng District", clear requirements are put forward for 9 key areas of the construction and development of cultural industry parks. For example, in terms of development planning, with the cultural industry as the leading industrial category, pay attention to moderate scale, reasonable layout, and intensive use of land; in terms of smart facilities, we should seize the opportunity of new infrastructure construction, actively promote the construction of "smart parks", rely on modern information technologies such as big data and cloud computing, and improve the standardization, intelligence and refinement of operation and management. In terms of the conditions for entering the park, we should establish an enterprise access mechanism, introduce and cultivate "culture +" innovative integration enterprises, provide products and services with healthy content, and ensure that cultural enterprises account for more than 70% of the total number of enterprises entering the park. In terms of public cultural services, we will work with communities and business districts to build public cultural activity spaces with distinctive characteristics, carry public cultural service functions, and meet the spiritual and cultural needs of the people.

At present, there are 42 cultural industry parks in Dongcheng District, with a total area of more than 500,000 square meters and more than 1,500 settled enterprises. Among them, 16 parks have been rated as municipal cultural industry parks, ranking second in the city. Successfully promoted the completion of a number of old factory buildings such as the First Intangible Cultural Heritage Garden, the Great Mill Cultural and Creative Park, the Longfu Temple Cultural and Creative Park, the Nanyang Sharing, the Urban Space 1921 Cultural Industrial Park, and the Xuelian Highlight Cultural and Creative Park.

In 2021, Dongcheng District has taken the lead in introducing the special support policy of "four advances" for physical bookstores in the city, and built the first phase of the "Book Fragrance World Industry" cultural theme block. The National Drama Exhibition Season and the Nanluoguxiang Drama Exhibition Season were held, and the brand influence of "Big Drama East Lookout" continued to increase. Launch the brand of "there is drama in the guild hall", launch the linkage performance of the pigment hall, linfen hall and Taiwan guild hall, and build a performing arts ecosystem in the Qianmen area.

The cultural industry has become one of the three leading industries in Dongcheng District. As of the end of the third quarter of 2021, the cultural industry in Dongcheng District achieved an added value of 19.69 billion yuan, an increase of 11.1% year-on-year, maintaining double-digit growth, with a cumulative income of 102.75 billion yuan, an increase of 16.2% year-on-year, and the total revenue remained in the forefront of the city, and Dongcheng District has become one of the most concentrated and typical demonstration areas for the transformation and development of cultural industries in the country.

Beijing News reporter Chen Lin

Edited by Fan Yijing Proofreader Wu Xingfa