Recently, a hot pot restaurant in Zhengzhou, Henan Province, has attracted the attention of many netizens. In July last year, the hot pot restaurant had just opened for trial operation, but it suffered from urban waterlogging caused by the sudden heavy rainstorm in Zhengzhou, and after resuming business, it was forced to close twice due to the epidemic. At the beginning of January, the owner posted a notice of suspension of business, but the poster of the closure unexpectedly became popular on the Internet.
This store is also jokingly called "the most miserable hot pot restaurant in Zhengzhou" by netizens, and many netizens leave messages to cheer up the shop owner. On the seventh day of the first month of the first month, the opening of this store also attracted the attention of netizens again.
Posters became popular due to closures
Three closures have been called "the worst hot pot restaurant in Zhengzhou"
Jia Yingjie, the back cook of the store, has been coming to this restaurant for half a year. At 10:30 a.m., he was busy preparing the ingredients for noon. "Stew first, and after the upper person, you can directly serve." This speed is relatively fast, mainly hot pot chicken, eat chicken first and then shabu-shabu. ”
At twelve o'clock in the afternoon, the reporter saw three tables of guests eating in this store, and the back chef Jia Yingjie said that this was the third day of opening after the year. "Can be full at night and a little less at noon. Our hot pot is all at night. ”
Previously, a few days after the soft opening of the new store in July last year, it encountered the "7.20" heavy rainstorm disaster in Zhengzhou, and since then, due to the sudden two rounds of epidemics in Zhengzhou, dine-in has been banned, and it has been closed three times. Jia Yingjie said that there are more than ten employees in the store, although the store has been closed three times for objective reasons, but the employees' salaries have not been stopped.
At the beginning of January this year, due to the impact of the epidemic, the store owner posted a notice of suspension of business at the entrance of the store. It reads: "Soft opening on July 18, 2021, closed in floods on July 20, resumed business on July 26, closed due to the epidemic on August 1, recovered after hard work in October to December, and closed again due to the epidemic in January 2022..."
This closed poster unexpectedly became popular on the Internet, and this store was also called "the most miserable hot pot restaurant in Zhengzhou" by netizens.
Netizens support hot pot restaurants with actions
A series of blows did not make the shop owner give up
For the jokes of netizens, the store An Qihao said that although it was closed three times, it was not the "most miserable". Because in the second half of last year to now, everyone has experienced floods, epidemics and epidemics. "Through the efforts of the Zhengzhou municipal government and so many citizens, the epidemic will soon be under control." So although there are difficulties, I think there is still a head to go. ”
Anqihao said that as a new store, it has encountered three closures just after opening, and indeed the loss is relatively large, but the labor cost can still be sustained at present, and the employees are more understanding. After the hot pot restaurant unexpectedly became popular, the netizens' actions also made them very moved.
"The first two days of business is not bad, many enthusiastic friends or netizens around, will come over." There was a table of guests last night, he said 6 of us, on the Internet to brush this shop, specifically to support you. Several of us have eaten and come here to try it. ”
Netizens came to visit, warm actions, words of encouragement, so that employees and store owners are deeply moved and encouraged.
Jia Tuanjie, the owner of the store, said that on January 3, the poster of the closure of the store was originally unintentional, but he did not expect to become popular on the Internet. "The business is not easy to get better, suddenly closed, it is indeed more heartache, other merchants and residents around, seeing that we are such a journey, I wrote it."
On January 3, Zhengzhou reported a new round of the epidemic, affected by this, and like other merchants, the store was also notified to ban dine-in and suspend business. However, a series of blows did not make Jia Tuanjie have the idea of giving up.
"Doing business has to make money and lose money, and you certainly can't just think of good results." Now the key is not yet the time to admit defeat, I feel that this business is still quite promising, coupled with the enthusiastic encouragement of netizens, we must do it with our hearts. ”
The owner is confident about the hot pot restaurant
Customers have expressed their support
Jia Tuanjie said that last year, because of the epidemic, the catering industry had different degrees of impact. Although the epidemic in Zhengzhou has rebounded in the past six months, based on the great attention and strong measures of governments at all levels to epidemic prevention and control, the epidemic has been quickly controlled in a short period of time.
Jia Tuanjie also said that although the hot pot shop has been losing money due to objective reasons, from the popularity of the previous normal operating state, he is full of confidence in the business model and main products of the hot pot shop, and believes that he will survive the difficulties and the business will definitely get better and better.
At six o'clock in the evening, the shop began to have customers. Mr. Mo, a customer, said that after seeing the experience of the store on the Internet, he specially asked six or seven friends to drive more than ten kilometers together to support the boss's business.
"Everyone will be in adversity, but as long as the original intention does not change, perseverance, will always win more reputation." After the heavy rainstorm in Zhengzhou, every small and micro enterprise is facing such a problem, and we should help more small and micro enterprises to tide over the difficulties. ”
Mr. Huo, who lives nearby, said that when the store first opened, he came to eat, and the taste of the dishes and the value for money left a very good impression on him.
"The dishes were really great and I hope the owner can stick with it. Last year, our Zhengzhou is actually not easy, and there is a flood, I hope that every small partner in Zhengzhou, whether it is an office worker or an entrepreneur, life is getting better and better, come on. ”
Mr. Huang, a customer, said that after seeing the experience of the owner of the hot pot restaurant on the Internet, he felt empathy, but also was infected by the boss's strength and optimism, and specially brought a family of three to dinner.
"In the past two years of the epidemic, everyone has not had a good time, because our exhibition industry has been greatly affected, so I see that this hot pot restaurant feels empathy, and one side has difficulties and eight parties to support it."
▌Source of this article: Voice of China (ID: zgzs001)
Column Editor-in-Chief: Zhang Wu Text Editor: Li Linwei Title Image Source: Henan Business Daily
Source: Author: Voice of China