Spring Festival, Rizhao into the "ice and snow moment"

"This Spring Festival, full of enthusiasm and pride for the Winter Olympics, it is very ceremonial to enjoy the snow." On February 5, the fifth day of the Chinese New Year, at the Rizhao Wulian Mountain Ski Resort, tourist Yuan Ziying was slowly sliding down the beginner slope with a cheerful smile on her face.

On that day, a snow field wrapped in silver had a different kind of fiery scene. Citizens and tourists who are keen on ice and snow sports are flocking to the snow park to experience the "fast and furious" of speeding and traveling.

This is Yuan Ziying's first time on the snow track, and she laments the number of skiers. "Skiing is the most popular way of leisure during the holidays, and many friends around me have included skiing as a must-do item during the Spring Festival." She told reporters that the recent ski beauty picture of the screen in the circle of friends attracted her into the originally unfamiliar snow field.

Just the night before, the 2022 Beijing Winter Olympics, which just opened in full swing, showed the world the romance of Chinese with the covenant of ice and snow and the ethereal posture, which made every Chinese proud at the same time, and also made the public's enthusiasm for ice and snow sports reach a new peak.

Wang Mengmeng, manager of Wulian Mountain Ski Resort, felt this deeply: "Since the first day of the Chinese New Year, the number of tourists has increased significantly compared with before the festival, showing a trend of increasing day by day. She observed that this year's skiing "main force" has been further expanded from young people to parent-child families with children. With the help of the "East Wind" of the Winter Olympics, the increasingly hot ice and snow sports have quietly changed people's Spring Festival life. "In the past Spring Festival, many friends were more enthusiastic about visiting relatives and friends, but this year is different, many families with children have come to experience skiing, and people have begun to pursue a healthier lifestyle." Wang Mengmeng said.

At the same time, the Qinyuan Spring Ski Resort, located in Heshan Town, High-tech Zone, was also hot. On the most popular beginner pistes, the magic carpet takes skiers from downhill to upwind, and then downhill, and in the huge snow field, people up and down are one after another.

Under the dual stimulation of the Winter Olympic Games and the Spring Festival holiday, skiing has become a "new trend" for the New Year. According to data from Ctrip, a one-stop travel platform, in the first three days of the Spring Festival in the Year of the Tiger, the order volume of ski tickets in Shandong increased by 679% year-on-year, and many ski resorts in the province were popular, among which the popularity of Rizhao Qinyuan Spring Ski Resort was in the forefront.

Hot words such as "skiing" and "snow punching" that frequently appear on social media such as Douyin and Xiaohongshu have also promoted the "breaking of the circle" of ice and snow sports to a certain extent, making the ski resort a "net red punch card place".

On the third day of the Chinese New Year, under the recommendation and companionship of friends, meng Fei, a foreign tourist, traveled from Linyi to Rizhao Qinyuan Spring Ski Resort to play, and they took photos while practicing, and spent an unforgettable "skiing experience".

In fact, in order to further stimulate the consumption potential of the winter culture and tourism market, continue to tap the new formats and new ways of playing in Rizhao winter tourism, and ignite the enthusiasm of the public to participate in ice and snow projects, under the guidance of the Municipal Bureau of Culture and Tourism, many ski resorts in Rizhao have made various preparations before the Spring Festival, launched various preferential activities, and scenic spots such as Fulaiqing Tourist Resort, Longmengu Scenic Area, Tiantai Mountain Tourist Area have also followed the heat, launched ski resorts, snow areas, etc., to attract tourists from all over the world to feel the fiery "ice and snow moments" of rizhao tourism Spring Festival.

In addition, in order to ensure that the snow field has a rich and abundant snow volume at all times, the staff of each ski resort always sticks to the front line. Wang Mengmeng introduced that Wulian Mountain Ski Resort insists on daily cleaning and snowmaking. Due to the high temperature during the day and the short cold wave, the ski resort staff can only make snow at night, and they need to stay on site until the early morning every day, and the real-time monitoring of snowmaking is in the best condition. During the day, the staff of the scenic spot always sticks to the cold snow field, makes every effort to normalize the epidemic prevention and control measures, and increases efforts to check ski equipment and admission links to ensure the safety of tourists.

The guarantee of high quality brings higher user "stickiness". In Wulian Mountain Ski Resort, there are many "repeat customers" who have come many times, and to a certain extent, this has also promoted the "virtuous circle" of the Rizhao ice and snow industry. Relying on the fiery "cold resources", Rizhao also digs deep into the local cultural tourism resources, and creates a number of theme tourism routes containing hot springs, picking, folklore and other contents, allowing tourists to visit Rizhao in depth and experience the beauty of "living in Rizhao is happiness".

As the sun sets, the ski slopes gradually return to silence. On the way back, Yuan Ziying began to plan her second ski trip after sharing perfect photos in the circle of friends.

(Rizhao Daily)