In 2022, the world has entered the post-epidemic era, for ordinary people, lifestyles and consumption concepts have quietly changed; for enterprises, management models and business layouts are also looking for "opportunities" in "danger".
2022 can be said to be a year of great significance for Lincoln Motors, which adheres to the core values of luxury brands and creates young products and experiences, because this year marks the 100th anniversary of Lincoln becoming a member of the Ford Group.
A hundred years earlier, in 1922, Henry Ford, with the support and encouragement of his wife Clara and son Edsel Ford, bought lincoln motor companies for $8 million from henry Leland, a famous inventor and automotive engineer. The deal also marks the official creation of Lincoln, an outstanding American luxury car brand.
Lincoln K Sunshine Special (1939/1942)
President Roosevelt began using Lincoln as a car in 1939, a special car built specifically for Roosevelt called the "Sunshine Special", using a Lincoln K series base, V12 engine power.
It's a convertible model originally built by Lincoln Company and modified specifically for the president by Brunn & Company, Inc., a professional manufacturer in Buffalo, N.Y. In 1941, steel plates and bulletproof glass were upgraded.
Lincoln Cosmopolitan (1954)
This year, lincoln cosmopolitan was chosen as the presidential car, in fact, there is a legendary reason, it is said that GM did not allow Truman to use the car during the 1948 presidential election, so after Truman was elected, he chose Lincoln as the president's national car.
The White House prepared 10 Lincoln Cosmopolitans for President Harry Truman, built for Lincoln by Henny Motors and modified by Hess and Eisenhardt. Nine of them had a closed body, while the tenth was an armored convertible 6 meters long.
In Eisenhower, the shed of its Lincoln Cosmopolitan was equipped with a transparent bulletproof cover, hence the nickname Bubble-Top, which lasted until it was retired in 1965.
Lincoln Continental X-100 (1961)
The Lincoln Continental SS-100-X has two, both in the service of the president. It was remodeled by Hess & Eisenhardt, adding a bulletproof transparent canopy to the Lincoln Continental Convertible, and the cost of the modification was as high as $200,000. It started out as an open car, a fully convertible model. After the assassination of President Kennedy in 1963, the convertible design was no longer used, and the X-100 was upgraded again until it was decommissioned in early 1977. As a result, the Lincoln Continental SS-100-X Convertible became the last convertible version of the U.S. president to use.
Speaking of Lincoln Continental, it can be said to be Lincoln's flagship model.
The first generation of Lincoln Continental, which went on sale in October 1939, like its prototype, used the Lincoln Zephyr chassis, equipped with the same 4.4L V12 engine as the Zephyr, with a maximum power of 112 horsepower, and later versions, Lincoln increased the displacement of this engine to 4.8L.
The first generation of Lincoln Continental was positioned as a large toy used by wealthy people to show off and vacation, and Eugene Gregory, who was also a yacht designer, designed a yacht-like smooth appearance for the continent, with the elements of lincoln's traditional American luxury, coupled with the iconic "small schoolbag" spare tire on Zephyr, making the first generation of Lincoln continental one of the most beautiful models in Lincoln's history so far.
Based on the enthusiastic public response to the Continental, Lincoln set up a special production line for it on September 20, 1940, and planned two models, sedan and convertible.
Continental's hot sales made Edsell very proud (Edsell Ford, the only son of Henry Ford, the founder of Ford Motor In the United States, has always been known as the "Prince of Ford", and as the son of an automobile manufacturing tycoon, Edsell is also a true fan of the car. He even got a spokesperson for Continental, and he was movie star Mickey Rooney. Mickey Rooney is a good friend of Edsell, and Edsell believes that Mickey Rooney will make this wonderful model remembered by more people.
Lincoln Continental (1972)
The car's grille became a Rolls-Royce-like vertical grille design, so it was called "Ford Thunderbird with Rolls-Royce grille", in addition to the grille design is a major highlight, hidden headlights and the iconic rear trunk cover spare tire bump of the old Lincoln Continental model are also the characteristics of this generation.
Since 1975, the U.S. president's car has been fully upgraded to six Lincoln Continents, which took three years to build, 6.7 meters long, weighed 6 tons, covered the whole vehicle with bulletproof materials, installed microphones to hear the external noise, and allowed Presidents Ford and Reagan to escape assassination.
Lincoln Town Car (1989)
The Lincoln Town Car was once the most typical American luxury car, comparable to mercedes-Benz S-Class, 7 Series and other cars, and was also a symbol of wealth status in the 90s. When Bush Sr. came to power, he changed from Cadillac back to Lincoln, and his Town Car was 6.7 meters long and 1.5 meters wide.
The Lincoln Town Car, a full-size luxury sedan introduced in 1989, is the flagship of the Ford Motor Company. The Lincoln Town car was not just a presidential car at the time, but also a municipal car. The Lincoln Town car served president George W. Bush throughout his presidency, and this time it was also the last time a Lincoln sedan was used as a presidential car.
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Every brand that has gone through a hundred years is definitely not accidental. Lincoln has gone through a wonderful century, created countless legends, and achieved a brand with attitude, temperature and story. Looking back on the past century, Lincoln has grown up in the test, witnessing the brilliant development of the automobile industry with a series of classic models.
Lincoln's precipitated American luxury attributes have been vividly demonstrated through the current product lineup and customer experience, but this is not the end and will continue in the future. Cars have cultural expectations, and Lincoln will start the next century of a new journey in China.