Echo: Salah may get a sky-high contract, he has a high commercial value

Tiger Punch, February 10, 2019 Liverpool Echo wrote that salah's impact on Liverpool on the pitch is undeniable. But Liverpool's most valuable player has yet to renew his contract with the club, and the two sides are still negotiating a new contract that will report that will make the 29-year-old the highest-paid player in Liverpool's history. Almost no one would think he didn't deserve the salary because of his form and what he has brought to this Liverpool team.

In 2017, he joined Liverpool for a transfer fee of £36.5 million. He scored a total of 148 goals, winning the Champions League and the 2020 Premier League title.

The amount of Salah's next contract will be huge, but for such an influential player at his peak, he is now working at a very high level, and that amount is no problem. Salah's presence has contributed greatly to Liverpool's success on the pitch, such as in the Champions League and other competitions, which are worth hundreds of millions of pounds for Liverpool.

Off the pitch, he has become a very marketable player who can give Liverpool access to new markets. As an African footballer and the world's most famous Muslim footballer, Salah has great commercial appeal. The appeal has put him among the top five player shirt sales in the world over the past 12 months, which has helped drive Liverpool's shirt deal with Nike, which is guaranteed to be worth £30 million per season, but the real value lies in liverpool's 20% revenue from Nike's global merchandise sales for the club. This will bring Liverpool's annual earnings to £70 million.

Salah's shirt sales are largely driven by Salah, and data provided by FIFA-mandated European marketing agencies shows that salah's shirt sales rank fourth in 2021, with Salah No. 11 selling 816,000 jerseys. This figure is second only to Robert Lewandowski of Bayern Munich (970,000 pieces), Cristiano Ronaldo of Manchester United (1.05 million pieces) and Messi of Paris Saint-Germain (1.2 million pieces). He is ranked ahead of Mbappe, Haaland, Benzema, Kante, De Bruyne and Neymar, all of whom are in the top ten.

Speaking about Salah's commercial importance to Liverpool in October, Sartori, KPMG's global sporting director, told the Echo: "Salah is a world-class player and the departure of only a few players in football could have a significant impact on a club's commercial revenue. But indirectly, it could hurt the club and if it were because of his departure, the performance on the pitch could go worse. ”

"In his four seasons with Liverpool, Salah has been the club's top scorer. While Liverpool have been successful in the transfer market in recent seasons, whether Salah's successor can reach the same heights is certainly a concern for club decision-makers. ”

"Salah's impact on liverpool club's commercial flow is mainly twofold, his large number of fans and brand value increase the value of commercial transactions for potential sponsors, helping the club to break into foreign markets, as evidenced by Liverpool Club's agreement with Vodafone Egypt."

According to Euroamericas, Liverpool sold 1.95 million shirts in 2021, second only to Bayern Munich and leading Real Madrid. In line with the data, sales of Salah jerseys accounted for 42% of total sales.