Outside the gymnasium road store of beijing's 2022 official licensed commodity flagship store, a notice was posted saying that the area around the Winter Olympic mascot would be replenished after March 10 without queuing.
"The goods in the store were almost swept away, only a few commemorative badges were in stock, and when the ice piers and snow rongrong arrived, the staff said they could not be sure." This is a situation that a consumer saw in an official licensed retail store for the Winter Olympics in Tongzhou District, and the phenomenon of a "pier" being difficult to find is very common in all major offline stores in Beijing.
Along with this, scalpers in the second-hand market of ice piers have emerged, and the price has also been "speculated in the sky", and some ice piers have been speculated to ten times the original price. The Beijing News shell financial reporter found that the second-hand market under the mud and sand has no shortage of fraud, batch counterfeiting and other illegal chaos.
After cutting the genuine ice pier, the version is imitated, and some merchants say that they can produce 5,000 imitations per day. There are also merchants selling mobile phone cases and keychains made of non-authentic ice pier images in online stores. At the same time, shopping scams are frequent, and consumers who are eager to "pier" transfer money to each other's bank cards are blocked by the other party.
"It is not recommended to buy from the channel of scalpers, it will raise the price, it is recommended to queue up to buy, there is a guarantee." On February 10, the staff of the Beijing 2022 official licensed commodity flagship store Gongmei Store told Shell Finance that the ice pier is not a limited sale, it is expected to be sold until June, and now the factory is mass production, you can buy, don't worry.
"Recently, the police in Ningbo, Jiaxing, Wenzhou and Shaoxing, Zhejiang Province, have successively released the local police purchase 'ice pier' scam", on February 10, the China Market Supervision News reported that including the transfer was blocked by the other party, and some ordered the ice pier but received a piece of glasses cloth; reminding the public not to believe in price speculation and rational consumption.
Scalpers earn doubles
The second-hand market is hot There are ice piers that have been speculated to ten times the original price
In the official Olympic flagship store, products such as ice pier keychains also need to be pre-sold and shipped within 30 days after payment, and the pre-sale goods are currently sold out.
At the same time that the regular channel ice piers are sold out, the demand for "one household and one pier" has increased unabated, and consumers have posted on second-hand platforms such as Idle Fish, willing to purchase ice piers at double the official price, but some consumers told shell financial reporters that they did not succeed in purchasing.
Netizens asked for ice piers. Screenshots of used platforms.
Under the heart of the "pier", scalpers emerge. "Scalpers grab 180". A consumer told shell financial reporters that in order to grab the ice pier, he specially contacted the scalper to grab it, and the official price was 88 yuan, plus the total postage of 103 yuan, and he spent 180 yuan.
Some merchants have also played the edge ball.
In addition to official channels, on social media platforms such as Weibo, WeChat, Douyin, and Idle Fish, many users sell "ice piers" and peripheral products in their personal names. In Idle Fish, the reporter retrieved "ice piers" to show no relevant results, but changed the keywords to "ice pot pot", "ice Guo Guo", "Dong'ao", "Edelweiss" and other harmonic words, there will be many ice piers for sale. Before the press release, when searching again, the above keywords can no longer display the results.
Screenshots of used platforms
In the shell financial reporter's interview, the ice piers in the second-hand market are often sold at double or higher prices. There is a purchase of the original price of 58 yuan keychain shouted 600 yuan, the price increased by more than 10 times. The original price of 92 yuan of ice pier plush toys, but also was speculated to the price of more than 1,000 yuan. When asked if there is an anti-counterfeiting code, some sellers said that "there are no new products".
Screenshot of chat history
Shell financial reporter investigation found that at present, many merchants who do ticketing purchase have also switched to purchasing ice piers.
At present, the ice pier includes plush toys, blind box handmade, toy handmade, key chains, thermos cups, glasses, crystal balls, small satchels, neutral pens, badges, seals and so on. Prices vary according to style and size, but overall the official pricing is more affordable. Taking a 25cm plush toy as an example, a pair of ice piers and snow melting sets are priced at 328 yuan.
The price of ice piers sold in the name of individuals on social platforms and second-hand platforms varies greatly, and according to the delivery time, sellers divide commodities into spot and futures, and spot is shipped on the same day or the next day, usually with higher prices. Futures refer to the need to wait for the official website to replenish the goods again before shipping, the price is slightly lower than the spot.
Lan Tianbin, a partner and lawyer at Jiangsu Fade Dongheng Law Firm, said that in law, there is a entrustment contract relationship between the actual purchaser and the purchaser. If the sale is a fake, the consumer can sue for return and compensation for losses, or report to the industrial and commercial administration, or report to the police. If the amount of money involved is large, the seller of counterfeit goods may be investigated for criminal liability if he is suspected of the crime of counterfeiting a registered trademark or selling goods that are counterfeiting a registered trademark.
Batch imitation
"Produced in Yiwu" 5,000 pieces per day? The seller said that the original ice pier was cut and copied
"After the factory grabbed the genuine dolls and keychains from the official website, it carried out 1:1 imitation, and within three days, samples were sent out for adjustment and revision." When the reporter investigated, he found that some sellers publicized through Weibo and WeChat circle of friends, saying that "the ice pier is infinitely out", and similar sellers are not alone.
The above-mentioned seller told Shell Financial Reporter that he is a partner of a factory in Yiwu area, after buying back the genuine ice pier from the official website, the factory cut it open for plastering, and after the output is retailed according to the original price of the official website, the maximum output can reach 5,000 pieces per day. It said it would be mass-produced on Feb. 15 and shipped nationwide on Feb. 22.
The seller also said that it is difficult to open a store on the Taobao platform, "copyright things, go up and directly remove the shelves." However, in addition to promoting and draining on Weibo and WeChat, it successfully built a store on Taobao. Shell financial reporter browsed the store and saw that there were three links selling "ice dd dolls and keychains".
"You can walk 3,000 pieces a day." On February 9, the seller contacted the reporter again, saying that the blue keychain style ice pier was in stock, produced by manufacturers in Shenzhen, and could not provide anti-counterfeiting codes like pre-sale products. In order to dispel the reporter's doubts, he said that he could "shoot a piece first", in order to avoid being "pried orders", the ice pier sent from Shenzhen could not be mailed directly to the reporter's hand, but was delivered through the seller.
In addition, some micro-businesses are also using WeChat Mini Programs to peddle imitation ice piers. On February 9, some netizens said that the "Good Sale Mall Temporary Food" Mini Program illegally sold ice pier pendants, according to incomplete statistics, there have been more than 10,000 pieces of sales, and the application for refund after the existence of counterfeiting behavior has not been accepted. On the afternoon of February 9, hotmaxx official Weibo issued a statement in response, saying that it did not have any legal relationship with the Mini Program and was not a subsidiary, rating agency or affiliate.
On February 8, in the small program "Fast Tuantuan", Shell financial reporter saw the "ice pier keychain" group purchase link, which said that the 20th or so shipment, details consult customer service, as of the 8th, more than 10,000 people have viewed, 1428 times with the group. In the micro-business circle of friends that released the link, it said that the ice pier keychain 39 free mail, "non-positive, Yiwu production, small keychain is difficult to fall Yiwu".
Screenshot of WeChat Mini Program
In addition to imitating ice piers, on platforms such as Taobao and Pinduoduo, there are also merchants imitating the image of ice piers to make and sell mobile phone cases, key chains and other items for sale. When the Shell financial reporter asked whether it was genuine, the customer service said that the product link was just an ordinary keychain. The appearance of these keychains is very close to that of the official ice pier keychain, but it is not a three-dimensional form, but only a flat image of the ice pier.
In Pinduoduo, in order to circumvent supervision, some product pictures are even marked with mosaics, but the appearance can still be distinguished as ice piers. After the consultation, the product picture sent by the customer service is the keychain of the ice pier.
Screenshot of the e-commerce platform.
There is also a product called "Melting Pier Ornaments" (shipped within three days), the picture is implied by the sketch version of the ice pier, and the shell financial reporter private message asks whether the goods are ice piers and snow melting sets, and the customer service gives a positive reply and asks to add WeChat. Since then, the seller said that there are many ice piers that can be sold, and when asked whether it is genuine, it is called "positive expensive" and the price is thousands.
Lan Tianbin said that the production and sale of ice piers need to be licensed by the Beijing Winter Olympics Organizing Committee and must be officially authorized, otherwise it is suspected of infringing intellectual property rights. In addition, if the large-scale counterfeit sale of the production of ice piers and the amount of money involved are large, the seller of counterfeit goods is suspected of the crime of counterfeiting a registered trademark or the crime of selling goods with a counterfeit registered trademark, and may be investigated for criminal liability.
In 2019, the Beijing Winter Olympic Organizing Committee's Announcement on the Mascots of the Beijing 2022 Winter Olympics and the Mascots of the Winter Paralympic Games made it clear that the Beijing Winter Olympics Organizing Committee is the copyright holder of the mascot image, and the mascot image has been registered with the China Copyright Protection Center.
The announcement makes it clear that, unless otherwise provided by laws and regulations, no unit or individual may use the image and name of the mascot without the permission of the Beijing Winter Olympics Organizing Committee. No unit or individual may distort or tamper with the image and name of the mascot, nor may the image and name of the mascot be used as part of other patterns.
Shopping scams
Transactions lack third-party supervision and social media frequent shopping scams
For consumers who are eager to buy the Mascot of the Winter Olympics, inflated prices are not the biggest problem. Shell financial reporter investigation found that after payment can not receive the ice pier cases have occurred a number of cases.
"He's been changing his name, and I don't know what his name is now." Some consumers told Shell Financial Reporter that recently, she transferred 1100 yuan to an ice pier seller on Weibo, intending to buy an ice pier blind box, the seller claimed to be an agent, shipping from Beijing. Unexpectedly, after transferring money to the other party's bank card, she was blocked by the other party. Some consumers also said that in Douyin, some users said that they could buy ice piers, and after paying the money, they were deleted by the other party.
The purchase of "ice piers" through channels not officially designated by the Winter Olympics, the transaction situation lacks supervision. On Platforms such as WeChat, Weibo, and Douyin, when unofficially authorized institutions or individuals peddle ice piers, buyers and sellers do not use the formal trading system built by the platform, but directly pay for one-to-one transfers, and if the seller refuses to ship or blacklists the buyer after receiving the payment, the buyer will be difficult to recover.
Shell financial reporters browsed on popular social platforms and found that they could easily retrieve accounts that claimed to be able to purchase ice piers, and many accounts chose to leave messages in the relevant dynamic comment area to sell "ice piers". Even in the comment section of the link to the ice pier merchandise of the olympic official flagship store, there are messages and contact information selling the ice pier.
"It is recommended not to buy, wait for a while, the official website to buy." The above-mentioned deceived consumer told the shell financial reporter.
What is the meaning of "one household and one pier"?
Gongmei shop employees: The factory is mass production, you can buy it, don't worry
Notice at the entrance of the Beijing 2022 official licensed commodity flagship store Gongmei Store.
On the afternoon of February 10, Shell financial reporters came to the Gongmei Store, the flagship store of Beijing 2022 official licensed goods, and learned that the store pre-sold plush toys, keychains, crystal balls, handmade and blind boxes on the ice piers. The staff said that the gongmei shop began to issue numbers at 9:30 every morning, and it was necessary to make an appointment with an ID card, and one person was limited to one, and the goods were notified after arrival.
Referring to the phenomenon of scalpers selling goods, the staff of the Stadium Road store told reporters that they have not yet seen scalpers queuing outside the store, "There have been police to investigate in the store, whether there are scalpers to buy mascots." ”
"It is not recommended to buy from the channel of scalpers, it will raise the price, it is recommended to queue up to buy, there is a guarantee." The staff of the gongmei shop said that the ice pier is not a limited sale, it is expected to be sold until June, and now the factory is mass production, can be bought, do not worry.
Beijing News shell financial reporter Xi Lili Intern Li Zhuoning Xiong Ke Editor Yue Caizhou Proofreader Guo Li