The author | Maureena
Editor| Li Chunhui
It is reasonable to say that every festive season is doubly thinking of relatives, but women show the game market that the fact is that every festive season is doubly thinking of spring.
At the beginning of 2018, the "Love and Producer" launched at the end of 2017 shined, and the "four wild men" captured the hearts of a large number of young girls, until the Spring Festival. Its developer Diepas has thus joined the "Light of the Next Era" sequence, along with Miha You, Eagle Point, and Lilith, and called "Shanghai Game F4".
Time to 2022, Tencent Games' female love mobile game "Love of Light and Night" opened the Spring Festival + Valentine's Day activity on February 3, and quickly rushed to the 4th place in the best-seller list of Qimai data games. Before "Light Night" are the veteran mobile game monsters "Glory of Kings", "Peace Elite", and the "Original God" that opened the Lantern Festival version.
In this double festival of "Light Night", the flow of the card pool has surpassed the results of its opening service. "Love and" that has been sitting on the throne of the domestic B tour for four years finally shows signs of handing over authority this time.
Female players are just as affectionate and affectionate as female fans, and often overlap. In the entertainment market, it is usually four years to change a batch of "top streams" (2014-2018 returned to the country of the fourth son, Li Yifeng, Yang Yang, 2018 so far the draft trainees, "delayed students"), can not the same law will also act on the B circle?
It's not that you're bad, it's just that I need new people to replace old people, even if the new people are Wanwan Qing.
Men show flesh, wallets are not guaranteed
After the birth of "Love and", from the small and medium-sized manufacturers card slot in 2018 to the entry of large factories in 2020, only 4 years later, this originally empty track has been crowded.
However, most of the countries after "Love and" cannot escape the fate of "opening the service is the peak". "Love of Light and Night", which opened its public beta in June 2021, is the last one to appear in the B tour of the big factory, and it is also a rather low-open high-going one.
This year's Spring Festival is not the first time that the "Light Night" card pool water has jumped in place. After the Tanabata Shura Field and CV scandal in 2021, the flow of "Light Night" once declined significantly, even falling to 140 outside the best-seller list. After the opening of the New Year's Day mix pool in 2022, "Light Night" soared to no. 9 on the best-seller list, catching up with the performance at the time of the opening service.
Walnut, a player who had said to The Hard Candy Jun that "seal the heart and lock love, no longer spend money", did not expect to punch himself in the face so quickly. The moment she saw Guan Wei release the new card noodles, she made up her mind that no matter how much Krypton was, she would draw all of them.
"Can you believe it, the national B card noodles actually have bundled play, I sent to the game group little sisters are chickens barking." Walnut insisted that the card face was really hard to refuse, not only the picture was exquisite, but also full of sexual tension. The combination of her favorite male protagonist Lu Shen and elements such as bundling and high heels makes people think of it, "Not krypton is not a person." ”
On the same day, #Light and Night Love# rushed to the top of Weibo's hot search. Walnut's big guy friend who deleted the pit returned to the game again, and also dumped two thousand channel gift bags by the way, making full preparations for marrying a man.
Men exposed their flesh, not only to seduce back those old players who vowed not to be kryptonite again, but also to a group of new players who were solidly involved in the pit. Walnut introduced that she joined an all-female player group because of an open-world game, and the game preferences of players in the group are more hardcore, and there are not many B players. But after she and another B-you carried the "Light Night" card pool, a dozen little sisters immediately downloaded the advance degree to prepare for the draw.
"It feels like the whole world is playing this game, even I'm playing it." Walnut's group friend Amin told Hard Candy Jun that "Light Night" is indeed on fire, not only is someone around to download it, but even her little idol Li Yitong has fallen into the hands of paper men, posting game experience in private blogs.
At 5 o'clock on February 3, the new activity card pool was officially opened, and Walnut's big guy friend put on the alarm clock to prepare to take the man home for the first time, and it took less than half an hour to recharge the card, and the end of the battle continued to sleep. The pursuit of the big guy is different from that of the civilian player, not only to get each card in hand, but also to pursue the strength of the single card. "She probably smoked 800." Even if a new card pool package is listed in the game, 800 draws can mean thousands of dollars.
Walnut himself was kryptonite a few preferential packages, spent about 500 yuan before and after, and used 200 draws to get all the cards of the five male protagonists.
Although he spent 500 yuan to buy 5 pieces of "paper", Walnut still thinks that this activity is quite conscientious, "much stronger than the garbage open world game I played." And Douban, NGA and other community-related discussion group players, with the walnut idea is still the same as many, some players frankly said that they never spend money in the game, this time for the groundbreaking "Light Night" charged 200 yuan.
When it comes to kryptonite reasons, players often say that "the card surface is too astringent day and night", "the copywriting is well written, implying that my husband and I do" and "this is what 18+ games should look like".
Can men make money by exposing their flesh? Is it really so easy to do?
He who is like me is born, and he who is like me dies
In the 1950s, there were many actors who studied the art of "Qi Pai", and Zhou Xinfang, a Qilin boy, once said a meaningful sentence in the face of the phenomenon of everyone learning from the Lin School: "Those who are like me are born, and those who are like me die." When he says "like", he means to learn exactly the same and follow the same trend; and what he calls "like" means that it is roughly similar, and it has developed and created.
While activating the National B Circuit, "Love and" also invisibly stipulates a model for National B. A large number of small and medium-sized factories born in 2018-2019 are mostly modeled on "love and model".
Simple summary, its story line is interwoven by light and dark, the main line of contemporary urban growth + dark line fantasy energy investigation; the male protagonist is set around the bully, wolf dog, gentle brother, sunshine boy four types of articles; the female protagonist herself is a tool person who does not even have dubbing, daily interaction should be rich, and the combat system is as simple as possible.
In such a competitive mode, there is a first-mover advantage of paper folding, whether it is research and development speed, copywriting, painting style, etc. are guaranteed, imitating the "love and mode" of small and medium-sized factories are often no money and no one, players are fresh for a while and quickly forget it.
In 2020, big factories have made efforts to travel, because of many lessons from the past, "Love and" is no longer the object of imitation. Players praised the "Undetermined Event Book" set by its "independent women", abandoning the fantasy part of "love and mode" and using the main line of reasoning to drive the emotional line between "I" and the male protagonists.
The unsophisticated "Undecided" makes people shine, but unfortunately lacks stamina. There is no bonus of fantasy world, coupled with the independent and autonomous character of the heroine, which means that it is difficult to apply the "saved" model to promote the emotional relationship, and the requirements for copywriting ability are higher. The production capacity speed of Mihayou is not high, the main line is broken, the limited activities cannot be continued, and it is difficult for players not to run.
Another "Painter in Time and Space" from Dachang, although it still retains the two lines of reality and fantasy, but adds the concept of time and space travel, ABC multiple parallel worlds. Continuing the consistent style of the pig factory, although it is a B tour, the combat system of "Painted Traveler" is not simple, not only to have training, but also to be able to match cards, familiar with skills and release time. This time-consuming and labor-intensive combat mode is obviously not in line with the game expectations of most B players, and it is reasonable to abandon the pit and run away for too long.
And Goose Factory's "Light Night", whether from the story line, characters or battles, at first glance is the one with the highest similarity with "Love and" in the B tour of the big factory. It is no wonder that word of mouth is lost, it is indeed not innovative enough.
The heroine of "Love and" is the producer of the bankruptcy company, and "Light night" is a fledgling designer; behind the seemingly prosperous urban life of "Love and", there is a conflict between people with different abilities and multiple forces, and "Light Night" is a struggle between blood, spirit and human beings; the male protagonist of "Love and" has superpowers, and the male protagonist of "Light Night" is the same. Conflicts between the two players due to human design and painting style are commonplace.
However, it is the most similar to "Love and" of "Light Night", after the first month of the line, the flow of water broke through 100 million, and it suppressed a number of big factories B tour. On the fourth anniversary of "Love and", the flowing water once overwhelmed "Light Night", and at that time, someone also wrote an article saying that "the ceiling of National B will not change hands". With the excellent results of the two card pools on New Year's Day and Spring Festival, "Light Night" will not stay under the people for a long time after all.
In the harem, only the Qing Dynasty
In "The Biography of Zhen Huan", the fourth master was doubly fond of Zhen Huan because of her appearance resemblance to the former empress Chunyuan. Zhen Huan "mistakenly wore the old clothes of Empress Chunyuan" was stripped of her title and asked to become a monk, and after a few years of reunion at Ganlu Temple, Zhen Huan returned to the palace. What contributed to all this was not just Zhen Huan's "pure face", but "she also has her moving points".
Before the emergence of "Love and", the national B market was almost in a state of silence, and many players learned what is national B through "Love and". Therefore, completely abandoning the "love and model" is not a wise move for the current national B market. This means that manufacturers have to spend several times more effort and time to cultivate and correct player preferences.
On the other hand, "Love and" has been in operation for more than 4 years, the style and gameplay are fixed, and players actually hope that a new B tour can appear in the market. In other words, the new B tour that players are looking forward to must not only maintain the core gameplay of "Love and", but also have such a little innovation.
First of all, the painting style is also the most important selling appearance of B Tour. The painting style of "Love and" is partial to the Japanese two-dimensional element, and the characters are more juvenile, even if the scale of the card surface has been broken in recent years, the painting style itself will not change much. "Night of Light" does not rush to directly engage in the realistic painting style of realism, but adopts a pan-two-dimensional style of a mature male style, and passers-by who adopt a wait-and-see attitude because of the juvenile state of "Love and" are attracted into the pit.
The second is the human design, and several major male protagonists of "Love and" are reflected in "Light night", but they are not completely consistent. The same president, Li Zeyan is overbearing, Lu Shen in "Light night" is an uncompromising gentleman; the same is a warm man, Xu Mo is a gentle and erudite professor, and Xiao Yi, who is obedient to "me", is a wild and unruly racing driver; Sunshine Bamboo Ma Xia Mingxing, proud fox Qi SiLi, and earthy love words Char li su, they have both the shadow of the classic character of the national B and their own innovations.
Finally, the details, the sense of presence of "I" is reinforced. Considering the existence of the "heroine party" in the player group, "I" is no longer a pure tool person, with an independent and autonomous side, but it is not as complete as the independence of "Undecided".
The gameplay similar to "Love and" lowers the barrier to entry for players, and these micro-innovations constitute "the moving place of "Light Night".
Compared with other gamers, B players have a stronger desire to speak, and it is easy to open the wheat because of similar personalities, painting styles and other passions. But "black and red is also red", controversial also means attention. "Light Night" and "Love and" "tear each other apart" every three to five minutes, attracting many onlookers and becoming the entrance to their traffic.
Shortly after the promulgation of the "strongest anti-addiction ban on minors in history", most games adopted a method of restricting the length of the game for underage players, and "Light Night" directly announced that minors were banned from landing. This seemingly "brave man broke his wrist" move, but it laid the groundwork for the two flowing take-offs of "Light Night" New Year's Day + Spring Festival.
Since saying goodbye to minors, "Light Night" has begun to transform toward adults, regardless of the scale of the card surface or the style of copywriting. The card surface design has more adult elements such as bundling and chest touching, and many interactive copywriters of Xiao Yi and "I" are even more secretly poking and poking, which is undoubtedly a fatal attraction for domestic B players who have been "plain" for many years.
Probably because I was scolded during the period when I was just online, the copywriting of these activities of "Light Night" is still very pleasing to feminism. Charlie Sue, who is rich and somewhat narcissistic, is about to wipe out the gun when he finds that "I" hesitates and immediately stops the action, and says that "as long as the fiancée wants to stop, she can stop at any time." In the previous plot, he also appeared in the plot of helping "me" buy sanitary napkins and telling "me" not to have menstrual shame, which is much more pleasing than the traditional hegemonic quotations.
B playing players are the most difficult and easiest to please, they may be because of an inappropriate copy, or CV scandal and tear back the official, unload the pit; or because of a large-scale limited-time event back to Krypton gold, Mandarin dream reliving.
The 3D action mobile game "Love and Deep Space", which is known as the second work of the series, is said to be in beta, and the throne of "Light Night" is not yet hot, and I don't know how the next generation of B You will try to seduce.