On the first working day of the Year of the Tiger, an article about the purchase of a house by Zhang Jie and Xie Na fermented online.
At the heart of the event: mansions and money.
One
Two days ago, a real estate agent under the pseudonym H broke out that in June 2019, he had taken Zhang Jie and Xie Na to see the house twice. The Xie Na couple no longer buy it on the grounds that they don't like it.
Later, H found that Xie Na and his wife bypassed themselves and eventually bought this house, so they accused Xie Na and his wife of "jumping orders", that is, "jumping agents" in order to avoid intermediary fees.
If the complaint is sustained, it will not only be a moral issue, but also a legal issue for the Xie Nas. At present, Xie Na and his wife have issued a statement through their lawyers to refute H's claim.
Zhang Jie and Xie Na commissioned lawyers to issue a statement calling the "skipping order" released by H false information
How much money is being pulled in it, making everyone's attention disturbed.
Xie Na and his wife fancy this suite in the East Garden of Sinan Mansion.
As a well-known Internet celebrity punch card in Shanghai, what kind of existence does Sinan Mansion have?
Celebrity houses, old bungalows next to each other, many scenes in the movie "Little Times" were also filmed there. Previously, it was also famous for the "knife slashing storm" of star Zhang Yuqi, which made the rent of more than 5 million yuan a year here.
According to H, Zhang Jie and Xie Na's favorite house is in sinan mansion
According to H, the suite he took with the Xie Nas was sold for 62 million.
If we take the 2% intermediary commission ratio common in Shanghai, the intermediary fee for this property alone is theoretically more than 1.2 million.
The amount of 100,000 million yuan is spread over any one person, and if there is a way to save it, it is natural to be moved.
The incident was still fermenting, the facts had not yet been clarified, and people were divided into two groups.
On the one hand, the "world's bitter intermediary for a long time" complained that the intermediary is nothing more than a phone call, with two houses, the price may not have been discussed, so the service that has not done anything, why can it easily earn millions?
Jay is also too na.
On the one hand, "shouting that the celebrity couple slammed the door" said that obtaining remuneration at the economic level or other levels is the purpose of the real estate intermediary profession, since the choice to find an intermediary to see the house, you should abide by the spirit of the contract, in the intermediary time-consuming, labor-intensive, after paying the single jump behavior, is a typical river crossing and demolition of bridges.
Two
Jay came and went, and both sides sounded self-righteous. We have to ask, do the Xie Na couple belong to the jump list, or under what circumstances can it be recognized as a jump list?
Article 965 of the Civil Code stipulates that if, after accepting the services of an intermediary, the client takes advantage of the trading opportunities or intermediary services provided by the intermediary to directly conclude a contract without the intermediary, it shall pay remuneration to the intermediary.
It is not difficult to see that an important criterion for measuring skipping orders is whether the buyer has taken advantage of the listing information or media services provided by the intermediary company.
Housing agency companies provide housing information or media services to buy a house during the entrustment process
The standard seems simple and easy to understand, but the reality is difficult to say.
If a listing is exclusive, that is, the seller only allows an agent to help him sell the house, then it is not controversial.
Those who jump orders need to pay the bill.
The problem is that we, as sellers, want to sell houses, rather than choosing to let only one agent sell, most of them will still be handed over to multiple agents at the same time to find the right buyer.
It is possible that the buyer has visited our house through three intermediaries, and finally only traded with one of the intermediaries, and the other two did not receive anything.
If the two intermediaries who failed to make money were dissatisfied and thought that the buyer had skipped the order, they usually needed the intermediary to provide evidence of both aspects, rather than the one-sided words of an employee hired by the intermediary.
On the one hand, the proof does provide buyers with services such as seeing, matching, and negotiating. On the other hand, it is necessary to prove that the buyer receiving the service is aware of the intermediary's fees.
If it can't be proven, then the buyer can not pay the so-called intermediary fee without complying with the requirements of the intermediary.
Wait until the court decides, and the buyer and seller may be required to pay a certain amount of commission as appropriate. In general, the specific amount is based on the relevant standards of the reference industry.
Three
From the plot of the hit drama "An Jia" to the internet celebrity "Little Sha Teacher" with millions of fans at the beginning of last year, more than 15 million house purchases were purchased, in fact, we have gained universal recognition.
Last year, the Internet celebrity "Little Sha Teacher" looked at a house with an offer of 16.2 million through an intermediary, and the two sides did not agree on the price issue. Later, Xiao Xiaosha found another agent to buy this house, and the final transaction price of the house was 15.68 million, and the intermediary fee was 90,000. And sent a vibrato, to chat with netizens about "what is the experience of spending 15 million at a time", which angered the intermediary
This means that in the case of Xie Na and his wife, what really hit us was not curiosity about whether this story had reversed, but —
The high fees of intermediaries and the atmosphere of monopolizing housing have been immersed in the situation that rich people like celebrities are suspected of jumping orders, and the industry of real estate intermediaries is still as old and annoying as ever.
Many are such stories. They are laughable and memorable.
In October last year, a woman in Shenzhen posted a video saying that she spent 41.5 million yuan to buy a luxury house, and only after buying it did she know that the landlord was actually listed for 38 million. Her agent ate the difference of 2.5 million yuan and quickly resigned and returned to her hometown.
Ms. Xia bought the property for 41.5 million yuan (Image source: Southern Metropolis Daily)
Because the amount of money that broke out in the news was too large and eye-catching, it led to the daily abduction and deception brought by the intermediary, the tricks, and the bombardment of sales calls, all of which were silently endured.
"Monolithic" real estate agents, whether they can do it or not, has become something we all want to know.
This has to mention two functions that are difficult for real estate agents themselves to outlaw - providing information and matching transactions. How to understand?
The buyer's assumption is that it is up to you. However, in actual trading, the risk factor is large.
Buying a house is probably the most important and largest investment in most people's lives. But your experience is probably no more than two or three times, far less convenient than buying a piece of clothing, and there is no 7 days without reason to return the goods.
Not to mention, as far as the current transaction process is concerned, the links of house viewing, loans, transfers, taxes and other links are cumbersome, and the running of one certificate after another is difficult to consider the cost of time.
The seller's assumption is that selling an old house = replacing a new one. The first thing to know is how much the house can sell for. At this time, we must be careful that the listing price is too high and no one cares; we must also prevent the listing price from being too low and wronging ourselves.
The house is not a standard, each suite has its temper. This consumer experience is not as simple and smooth as opening a mobile phone to order a cup of Starbucks coffee, and its location, floor, and orientation will affect its taste and unit price.
In one show, Liu Jialing asked Xie Na, "How many houses do you have?" Unexpectedly, Xie Na smiled and shook her head: "I don't have a house, I rent a house." ”
With such confusion, the optimal solution is entrusted to a professional body that can collect, process and evaluate the value of the property, and has bargaining power.
Not to mention the mansions involved in the Xie Na and His wife's incident. Their trading volume itself is small, the price is high, but it is more opaque, and it is not as simple as looking at the value of the neighbor's listing on the Internet.
Matching transactions, like the decoration of a mansion, combines methods, techniques and words, and becomes a matter of considerable artistic atmosphere.
From this point of view, there is no absolute enemy in the game of house trading, or as the line in The Godfather:
It’s only business.
Four
Interestingly, when we talk about business, we're not talking about a single money deal with a copper stink.
It's that the person is not serious about doing things. Otherwise, you'll only get a "lack of business sense" spurn.
The same is true for the real estate agent group.
The complex attributes of low frequency, high value and non-standard housing transactions determine that this professional group must be professionalized.
(Source: TV series "Settle Down")
In particular, after about 20 years of rapid development, China's real estate market has entered the era of stock circulation from incremental development, so the urgency of the professional requirements for intermediaries can be imagined.
What is disturbing is precisely the slow process of professionalization of intermediaries. As we all know, the intermediary industry, such as high mobility, weak professionalism, excessive vicious competition, etc., not only leads to damage to the interests of consumers, but also makes the social image of this group negatively solidified.
Regulating intermediaries has also become difficult. We have seen that in recent years, the government has been constantly regulating, and even introducing measures to reform the intermediary industry. At present, the larger reform direction is to let the seller directly list the property, and the government will verify it as a third party.
For example, last year, the "Hangzhou Second-hand Housing Transaction Supervision and Service Platform" opened up a new function: individual sellers can skip the intermediary and list their own listings on the government platform website.
It is worth mentioning that on the night that the platform was launched, shell's stock price fell by about 15%.
On August 19, 2021, the night the platform went live, Shell closed its stock price
If the market's effective demand for housing is not met, intermediaries will not disappear. But Shell's stock price shock proves from the side that more transparent information is forcing real estate agents to abandon the simple and rough model.
It is foreseeable that traditional intermediaries that replace the sea of talents, efficiently ban inefficiency, and add hidden costs are being squeezed out.
Further, it is not the real estate agency fee itself that is being criticized. As a product, intermediary services should follow the principle of more work and more gain, and act in accordance with the laws of the market economy. To achieve higher returns and reduce the risk of skipping orders, it is not a certain deformed industry rule based on a price, the key is to improve the quality of service.
In the long run, it is not only those who are in a black suit on the street who are in a hurry to determine the future of a certain industry.
Author | South Wind Window Chief Writer He Ziwei
Edit | Monet
Typography | Moon month