Although Samsung's Galaxy S series of smart phones in the global market has always been able to compete with the iPhone, but because the domestic Samsung mobile phones in hardware and software appear to be somewhat unsatisfactory, in recent years, Samsung's high-end mobile phone performance in the country can only be said to be barely satisfactory, and the overseas market "calling the wind and rain" formed a large gap, until the recent Galaxy Z folding screen series of the third generation of products listed in the country, the market performance ushered in a slight growth.
It may be to reverse the situation that mobile phones are not popular in China, or it may be to re-prove the hardware strength of Samsung mobile phones, on the Samsung "Unboxing Day" held last night, Samsung released three mobile phones and three tablets at one time, bringing 6 annual new products to the world's excited star fans at one time.
So can this year's Samsung recreate the glory of the Galaxy S series in China with the new S22 series?
S22/S22+
First, let's take a look at the "medium and large cups" of the S22 series, that is, the Galaxy S22 and Galaxy S22+. At first glance, the S22/S22+ doesn't seem to be much different from the S21/S21+ released last year, with a raised metal camera module and a flat minimalist back on the back. But if you look closely, it's not hard to see that this year's S22/S21+ has changed slightly in the design language:
First of all, the whole machine uses a more flat line, armored aluminum (Armor Aluminum) material of the metal frame and the front and back of the double-sided gorilla Victus + tempered glass collocation also makes the appearance of the mobile phone more modern, large area of metal border and palm contact can also bring a more "cold" touch, thus emphasizing the "exquisite and high-end" characteristics of the mobile phone.
In addition, the S22/S22+ has also changed the color block design of the previous generation, and the metal camera module and glass backplane have adopted a more coordinated design of the same color system. However, if you prefer the color block design of the previous generation, S22/S22+ has introduced an additional color scheme with color block design for domestic users, allowing users to have more choice.
In terms of configuration, the biggest difference between the S22 and the S22+ is the screen: although both use the Dynamic AMOLED 2X screen with a maximum 120Hz refresh rate, the resolution is also FHD+. But the S22 screen is 6.1 inches, with a peak brightness of 1300 nits; the screen size of the S22+ has increased to 6.6 inches, while the peak brightness has reached a staggering 1750 nits like the S22 Ultra, setting a new record for the phone.
The processor is more interesting, Samsung only mentioned that the S22 full series is equipped with a 4nm process processor, but did not further explain the specific chip model. Since Samsung used to sell mobile phones with different chip versions in different markets, and this "unboxing day" is aimed at global users, it also means that the S22 series sold in the European and Korean markets this year still has the possibility of using Samsung Exynos mobile platform. However, according to the convention, mainland licensed goods and US versions usually use the Snapdragon series mobile platform, generally speaking, there is no need to worry.
In terms of storage configuration, the S22/S22+ are available in 128GB and 256GB storage versions. In addition, S22 and S22+ also maintain a high degree of consistency in terms of cameras, both of which are 10 million pixel front-facing perforated cameras and 12 million pixel ultra-wide angle + 50 million pixel wide angle + 10 million pixel telephoto camera three-camera scheme, ultra-visual space zoom multiple is also 300×.
The battery is another point of difference between the two phones: the S22 uses a 3700mAh battery and supports 23W super accelerated charging; the S22+ uses a 4500mAh battery to support 45W super accelerated charging.
S22 Ultra
As for the S22 Ultra, the difference between it and the S22/S22+ is more significant, and the S22 Ultra is not so much the super cup of the S22 series as the spiritual sequel of the Galaxy Note series:
6.8-inch hyperboloid QHD + second generation dynamic AMOLED screen, refresh rate up to 120Hz and low to 1Hz, 1750 nits ultra-high peak brightness, these are the configurations that galaxy Note should have no matter how you look. The rear camera module composed of a 40MP front-facing punch-hole camera, a 12MP ultra-wide angle + 108 million pixel wide-angle + two 10-megapixel telephoto cameras brings an extremely powerful shooting hardware foundation to the S22 Ultra, while also increasing the hyper-visual space zoom to 1 ×. The 5000mAh battery and 45W super-accelerated charging also allow the S22 Ultra to have a longer battery life. The 256GB/512GB/1TB of storage is also enough to prove the flagship status of the S22 Ultra.
If this is not enough to prove the identity of the S22 Ultra, the S Pen that can be stored inside the phone is undoubtedly the most effective identity proof of the S22 Ultra. "Note 20+, but S22 Ultra".
In terms of tablets, Samsung has launched a total of three different sizes of tablets, of which the Tab S8 Ultra is equipped with a 14.6-inch AMOLED screen, which can be used in the form of a laptop with a keyboard, and the Tab S8 uses an 11-inch screen, which is similar to the iPad Air in the overall experience.
Can a stronger Samsung save Chinese consumers?
So the question is, can the sincere Samsung S22 series save the hearts of domestic star fans? Discussing this issue, we can analyze it from three different perspectives.
The first is the consumer's own perspective. Although Chinese digital brands on the Internet have shown a strong "rice circle" flavor, unlike the student group that buys a mobile phone and parents to pay for it, the vast majority of users who pay for mobile phones themselves will not be disturbed by online arguments. Buying a mobile phone is ultimately bought for your own use, as long as you can accept it, the opinions of others do not matter. This is also the reason why the Samsung Galaxy Z series has sold 8 million to 9 million units in the global market with its excellent design of folding screens.
From the perspective of brand tone, the S22 series still has a strong Samsung style, especially the "spiritual return" of the S22 Ultra, which is filled with the users left by Samsung in the S21 era, which greatly improves the user coverage of the Samsung S series.
Under the impact of the folding screen, the traditional large-screen mobile phone market has shown signs of shrinking in the past, and even the iPhone cannot carry the large-screen mobile phone back to development. But for S22 Ultra, with its unique hardware advantages (S Pen) and Samsung's first-party software optimization, S22 Ultra is fully capable of opening up the market of large-screen mobile phones with a differentiated route, and before the folding screen software matures, it will consolidate Samsung's influence in the field of large-screen in a more traditional way.
The second is the Samsung angle. In addition to the regular colors of the same model worldwide, this year's S22 series also listed five new colors (S22/S22+ two, S22 Ultra three) on the Samsung online store as a supplement to the customized color matching. Contacting the forerunner plan of Samsung's online mall, it is not difficult to see that Samsung has been showing favors to domestic consumers in recent years, bringing more rights and interests to domestic consumers in the form of additional services without affecting the price of their own terminals, so as to make up for the disadvantage of not highlighting the cost performance.
However, considering that the current problems of Samsung mobile phones are not in the hardware and after-sales policies of mobile phones, such a practice cannot actually be exchanged for consumer recognition. What Samsung needs most at this stage is actually to catch up with the pace of other domestic mobile phone brands, which is also the top priority of Samsung's domestic rejuvenation.
Due to the market differences between the domestic and overseas markets, Samsung's product strategy, pricing method and system optimization that copied the overseas market are difficult to impress domestic consumers. Taking S21 FE as an example, this mobile phone with a price of $599 is priced at nearly five thousand yuan in the domestic market, and the domestic mobile phone brand has not been able to open the hardware gap, but has opened up the price gap. Coupled with the intricacies of software optimization, this is undoubtedly a "voluntary abandonment" of the corresponding market.
But then again, the hardware configuration of this year's S22 series of three mobile phones is very good, as long as a competitive price can be given next, I believe that the S22 series can become another milestone for Samsung in the Chinese market.