Selling products is not as good as selling technology, and selling technology is not as good as selling training

Those who make money are always people who understand marketing and know how to sell!

That is to say, it does not matter who created a project, what matters is who makes a fortune through it.

Copy someone else's project and make a small amount of money.

It is not impossible to engage in some micro-innovation on the basis of other people's projects, continue to enlarge, and make big money!

In the business era, it is still necessary to pursue fast, especially small and medium-sized businesses, the initial stage, it is really unable to withstand too much tossing.

If you see what products are selling well, go and copy them.

If you see what projects can be operated, go ahead and do it.

See what marketing model makes money, just learn it.

It's just that all the strength is accumulated in the process of imitation + copying + hard work.

I do the public account is to contribute value, is to release the bullish money-making dry goods.

People are only interested in grounded dry goods, and there is a natural sense of rejection for advertising type things.

For example, the things we release, people see it, make money, and naturally pay the bill and support us.

After people pay the bill, learn, and make a lot of money, they will always follow us.

All the paychecks are for value. Customers keep getting value, they keep paying.

Customers keep coming to you to pay for it, and you can always make money.

Simple understanding: a good product requires good copywriting. A good product requires good planning. A good product requires a good business model.

A good product requires a good operation team. Good products need to be packaged and positioned; If there is no positioning, no distinction, then it is equal to everyone is the same, buying everything is buying.

With product positioning, packaging, then the next step is the traffic model = spread out.

(Obtain traffic) The product and product information are passed out through various channels and displayed in front of the customer.

The customer looks at the product or product information will automatically come to a conclusion, you may have a solution to his problem, your product is not bad, you are really good, admire, and then take the initiative to come to you, such as visiting your website, circle of friends company store, calling your phone, taking the initiative to contact you and so on.

With product + traffic. The next step is our traffic conversion = deal model

The simple understanding is that the core of the potential customer who comes to you to close the transaction is generally only 2 points:·

● Value (benefit)

● Trust

All methods are designed to maximize benefits and trust, whether online or offline, just a tool to deliver benefits and trust.

Simple understanding, I saw that your product is not bad, and then see that you are not bad, I am willing to buy with you. The product is not good enough and I will not buy it. If people don't, I won't buy it.

Meet the above 2 basic conditions, others are willing to give you money.

If your store, why is there no business, or why no one is willing to refer, how much value do you give to customers? And how much trust?

The above is a formula for making money that I have summed up in marketing, namely:

Making money = question + answer;

Making money = questions – marketing (product traffic, deals) – answers;

Make money = choose products + attract traffic + will market (will deal) + can adhere.

Since when it comes to making money, I personally like to push backwards. So why do we spend money?

Spending money (giving benefits, benefits) = problems (problems you want to solve [material = product + spirit = service)

For example: do website, good copywriting.) + Answers (results you want); --Simple understanding, we spend money to get the results we want.

Of course, as for how to spend money, we must have a lot of problems to solve, you can solve my problems, help me achieve what I want, I am willing to give you money.

Any business we do, you must understand your goals and what results you want to achieve.

For example; Some people sell products. This kind of play is the traditional way of playing.

What is selling products is simply to provide a product, similar to setting up a stall on the street, batch ordering goods, you can sell. This is the most primitive buying and selling action.

For now, it would be very tiring if we were still selling products in the tradition.

Similarly, selling products is like selling technology. Some people sell technology.

In 2020, 2 of my friends learned the technique of baking cakes with a master. After they learned this technique.

A person chose to rent a small place at the door of the braised noodle restaurant and began to sell burnt cakes, which can earn about 200 yuan a day. After 5 years, this friend finally saved up hundreds of thousands of dollars and opened a shop. Sell risotto and burnt bread together.

However, the same friend, who learned this baking technique, did not go to sell baked bread like him. Instead, I chose to rent a place and started training in baking skills. At the beginning, he didn't know how to do it, so he imitated the way others did snack training and meat sandwich training. Slowly, there are dozens of students a month, to hundreds of students.

At first, I taught it myself. Later, when there were more students, they invited the master and many apprentices of blood baked cake technology to join this camp and began to let them do technical training, and they took more time to learn, manage, advertise, and market, just like this 5 years later. He was soon worth a multimillionaire.

The same 2 people, why is there such a gap that. I personally define him as that the trajectory of making money is not the same. It can also be said that selling products is never as easy as making money by selling technology.

Maybe you don't realize it, and you haven't summarized it, I hope you must do some analysis privately. It will be very magical to find this point. Similarly, it is better to sell technology than to sell training and sell agents.

No matter how good your technology is, there are only a few places to sell. And the field of training is where everyone flocks to it. For example, because human nature wants to succeed.

Those who have no money want to succeed, and those who have money want to be more successful. -One by one training market, there is no shortage of market. It can be said that the training industry will always be a blue ocean industry.

Why? Why?

In a word: human nature wants to be more successful. No one, unwilling, doesn't want to succeed more easily, simply, quickly, and efficiently.

If you can pre-position such an ability on him, make him believe that you can lead him to success, let him worship to the extreme, and reach the state of God, then even if he loses his family, he will be willing to ask you to train and ask you to brainwash.

There is also a saying: when human nature is doing well in business, it generally does not choose to learn.

Only when the market competition is fierce, there is no head, and the supplement will learn. Whenever the financial crisis comes, I hear many bosses say that business is not good, then this year must be the most trendy years in the field of training.

If you can do training, become an expert in a certain field, and really have the ability to help them solve problems, then there is no doubt that you don't want to make money.

Why is it that selling technology is not as good as selling agents? You can only sell technology once. Earn 5,000 yuan at a time.

If we put our energy into recruiting more agents, let the agent copy our routine, the template, let him influence 10, 100 or even 1000 people.

Then our customer base can be multiplied. Is it useful to die alone? The radiation surface is ultimately limited.

Specific agencies can also be understood as entrepreneurial partners, employees, channels, crowdfunding customers, alliance merchants, leaders in a certain field, through the construction of a certain chain of interests, can be well amplified.

Let me give you an example: You sell technology once alone and earn 5,000 yuan. Can affect 10 people. So if he were to replicate our routine, it would also be possible to affect 10 people.

Let me tell you a true story of using Internet thinking to start a business:

How could someone spend 38 yuan to get a chance to get rich?

Recently, there was a guy who sold snack recipes publicly on the Internet, each priced at 38 yuan, up to a recipe, and sold more than 5,000 copies!

38*5000 is 190,000 yuan.

Isn't it, incredible...

The last series of tricks can't help but give people a thumbs up!

He is different in three ways:

The general chef shows the process of cooking, but he sells secret recipes, such as the detailed ingredient ratio of Shanghai raw fried buns, the secret recipe of roasting pig's trotters, etc., and the taste is similar to that of chain brands.

The target user of the general chef is ordinary people who want to learn to cook, but he focuses on people who want to start a business.

For example, the security guard relies on the secret recipe to change to a white brine stall, and the cold skin boss relies on the secret recipe to improve his business;

Most people do teaching videos will be post-edited, focusing on entertainment and ornamentation, but he shot to the end, such as copying water for 5 minutes and not fast forward, and even providing one-on-one after-sales service, hand-in-hand teaching.

Simply selling finished products is to teach people to fish, while selling solutions and services is to teach people to fish.

Let me give you another example: you can make 5,000 yuan by selling a technical formula alone. Can affect 10 people. So if he were to replicate our routine, it would also be possible to affect 10 people. 5,000 yuan, we give them half of the money.

We stayed half, and we taught 10 agents to do such a thing.

There will be 10 * 2500 = 25000 / 5000 = 5 times.

For example: I know a guy on the Internet who does CPA promotion. His daily CPA promotion income is about 1,000 yuan.

I told him that you can do this, you recruit 10 agents and let them replicate your promotion method. You don't have to be so hardworking. You can also make more money.

He did what I said, and then wrote a copy, and then a lot of people didn't believe him.

He said, you can come to my studio to see how I earn 1,000 yuan a day, if

If you think it's okay, pay a deposit of 3,000 yuan first, and you must ensure that half of the money you earn is divided into me

Just do it.

Then a lot of people went to the studio to see it. There is truth, and it is true. A lot of people become agents.

It turned out to be very hard and busy until more than 11 o'clock in the evening, and now you don't need to do anything, you can receive 3000-5000 yuan in income.

Here is a must remember a sentence: be sure to learn to teach 100 people to earn 1000 people's money. Instead of a person dying.

Similarly, there is a little sister who does micro-business. He did micro-business before, is simply to send a circle of friends, every day to send product advertisements, I read are annoying. On these circles of friends, it can help him earn a small income of 20-50 yuan per day.

I advise him that you don't do that! You might as well concentrate on one thing, send more screenshots of agents taking goods, receiving payments, and chatting screenshots every day. Create more stories of agents earning more than 10,000 per month and post them to the circle of friends.

The purpose of this is to create an atmosphere in which agents are very profitable. Instead of sending a circle of friends every day like yourself, it is meaningless. And then he actually did. Use the software every day to make some charts, agents to collect, ask for goods, monthly income, there are charts and truth. After a few tricks, within a month, more than 50 people wanted to become agents.

Then he passed on the trick again. Instead, more agents were recruited, and each agent took some goods, and easily reached a monthly income of more than 10,000.

And before that, he never dared to think about why sending some of these would have such a big change. What is the truth? Because before his purpose was to sell goods in the circle of friends. At this time, what I handed him over was a tactic of attacking the heart, not to sell goods, but to sell agents to make money.

You know, with an agent, there will be a steady stream of products. 100 agents, one person sends one shipment. It was also enough for him to earn more than 10,000 yuan a month. 50 agents, in fact, can also guarantee a monthly income of more than 10,000.

In addition to selling products, selling technology, selling training, selling agents, selling franchises, selling areas, selling concepts, selling brands, sending products, sending money, capital operations, empty gloves.... There are many ways to play.

Speaking of projects, we also have course distribution programs with distribution partners. After becoming a partner, in addition to being able to watch the latest and most practical projects and money-making tutorials that you spend thousands of dollars to learn, you can also promote distribution and help sell, and you get 50-80% commission.